Funnel analytics from ad click to rebill
Every sale, upsell and rebill tied to the ad, campaign and page variant that earned it, on dashboards you build yourself.
One data layer, no stitched reports
Pages, checkout and CRM write to the same record, so nothing has to be matched up after the fact. See all features.
Split test results
Significance, EPC and revenue impact per variant.
Upsell take rate
Which offers people accept after the first sale, per main product.
Rebills and refunds
Renewals, recovered renewals, cancellations and refunds on the same timeline.
ROAS, EPC and CPA
Try the maths in the free ROAS calculator.
See which ad made the sale
Each order carries the UTM parameters and the campaign, ad set and ad IDs of the visit that produced it. Upsells and rebills follow the customer.
- Revenue by source, campaign and ad
- Breakdowns by page, product, country and day
- Filters that apply to the whole dashboard
- Revenue
- Topline, net, per customer
- Efficiency
- EPC, net EPC, AOV, conversion rate
- Ads
- Spend, CPA, CPC, CPM
- After the sale
- Upsell take rate, rebills, refunds
- Bottom line
- Estimated profit
Spend in, conversions out
Ad spend syncs in from Meta, Google, TikTok, Microsoft Ads and LinkedIn. Sales go back out server-side, so the ad platforms optimize on real orders.
Dashboards built your way
80+ card types
KPIs, charts, tables and breakdowns to arrange as you like.
One filter, every card
Filter by source, product or country once for the whole view.
Stats from the terminal
Or read them from your terminal with the ef CLI.
Where the numbers come from
Funnel analytics FAQ
Can I build my own funnel dashboards?
Yes. Build as many dashboards as you need, one per funnel, client or campaign, from 80+ card types, and apply filters across the whole dashboard.
How does attribution work?
Every sale carries the UTM parameters and the ad platform's campaign, ad set and ad IDs from the visit that produced it. Upsells and rebills attach to the same customer, so revenue lands on the ad that started it.
Which ad platforms does it import spend from?
Ad spend syncs from Meta, Google, TikTok, Microsoft Ads and LinkedIn, so CPA, CPC, CPM and profit sit next to revenue on the same dashboard.
Does it send conversions back to the ad platforms?
Yes. Sales can be sent server-side to the Meta Conversions API, the TikTok Events API, Google Ads, Snapchat, Pinterest, Reddit, X, Taboola and Outbrain. LinkedIn and Microsoft Ads sync spend only.
Which metrics can I track?
Revenue, net revenue, sessions, conversion rate, AOV, EPC and net EPC, upsell take rate, customers, refunds, ad spend, CPA, CPC, CPM and estimated profit, broken down by page, product, country, UTM or day.
Can I read the numbers outside the app?
Yes. ef stats in the ElasticFunnels CLI returns the same metrics, breakdowns and split-test results as JSON for scripts, reports and AI agents.