Privacy Policy of ElasticFunnels, LLC

Last Updated: 19/11/2025

1. Introduction

ElasticFunnels, LLC ("ElasticFunnels," "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, transfer, and store personal data when you use our website (including elasticfunnels.io), our application, and any associated services (collectively, the "Services").

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.

2. Roles Under Applicable Data Protection Laws

Depending on the context, ElasticFunnels may act as a data "Controller" or "Processor" (or "Service Provider" under certain U.S. laws):

• For account, billing, platform usage, and similar data that we collect directly from you when you sign up for and use the Services, we act as a Data Controller.
• For the data you collect from your own customers, leads, or end-users through funnels, pages, and forms built using our Services ("Lead Data"), you are the Data Controller and we act as your Data Processor, processing that data only on your documented instructions, our agreements with you, and applicable law.
• For certain cookies, analytics and advertising technologies, we and relevant third parties may each act as independent Controllers depending on the specific data and context.

3. Information We Collect

3.1 Account and Profile Information

We may collect and process the following information when you create or update an account:

• Name, email address, and login details (including hashed passwords).
• Company name, role/title, and other profile information you choose to provide.
• Contact details such as address, phone number (if provided), and preferences.

3.2 Billing and Payment Information

When you purchase a subscription or other paid feature, we collect billing-related information such as:

• Billing name and address.
• Tax or VAT information (where applicable).
• Payment details processed by our third-party payment processors (we do not store full credit card numbers; our payment providers process them securely).

3.3 Technical, Log, and Usage Data

When you use our Services, we automatically collect certain technical and usage information, such as:

• IP address, device identifiers, browser type, and operating system.
• Pages viewed, links clicked, and actions taken within the Services.
• Referrer URL, timestamps, and log files related to system performance or errors.
• Workspace, project, and template metadata (for example, which funnels or pages you create and use).

3.4 Cookies and Similar Technologies

We use cookies, pixels, tags, SDKs, local storage, and similar tracking technologies to operate, analyze, and improve the Services, as well as for advertising and remarketing purposes. These may include:

• Session cookies for authentication and security.
• Preference cookies to remember your settings and choices.
• Analytics cookies to understand usage and performance.
• Advertising and remarketing cookies to deliver and measure ads, including via Google and Meta (Facebook/Instagram) tools, where you or we enable such features.

3.5 Lead Data

When you use our Services to build funnels, pages, or forms, your end-users may submit information such as names, contact details, order information, or other content. This Lead Data is collected under your control and stored in your account. You determine what you collect, the lawful basis for collecting it, and how long you keep it.

3.6 Third-Party and Integration Data

If you choose to connect third-party services (such as CRMs, email marketing platforms, payment gateways, advertising platforms, or analytics tools), we may receive, process, and transmit data between our Services and those integrations in accordance with your configuration and their terms.

4. Legal Bases for Processing

Where required by law (for example, in the European Economic Area "EEA" and the United Kingdom), we rely on one or more of the following legal bases to process personal data:

• Contract: To provide, maintain, and support the Services you have requested, including account management, billing, and customer support.
• Legitimate Interests: To improve our Services, ensure security, prevent fraud and abuse, perform analytics, and develop new features, provided these interests are not overridden by your rights and interests.
• Consent: For certain activities such as sending marketing communications or using non-essential cookies and similar technologies, where local law requires consent.
• Legal Obligations: To comply with applicable laws, regulations, court orders, and legal processes.

In some U.S. jurisdictions (for example, under California privacy laws), you may have additional rights such as the right to access, delete, correct, and limit certain uses of your personal information, and the right to opt out of certain types of "sale" or "sharing" of personal information as defined by local law.

5. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, and maintain the Services.
• To create and manage user accounts and workspaces.
• To process payments and manage subscriptions.
• To provide customer support and respond to inquiries.
• To monitor and analyze usage and trends in order to improve our Services and develop new features.
• To send service-related communications (such as security alerts, technical notices, and administrative messages).
• To send marketing communications where permitted by law or with your consent (you may opt out at any time).
• To prevent, detect, and address security incidents, fraud, abuse, and other harmful activities.
• To create aggregated, anonymized, or de-identified data for internal research and analytics that does not reasonably identify any individual.
• To comply with legal obligations and enforce our terms and policies.

6. Cookies, Tracking, and Advertising (Meta & Google Compliance)

We and our service providers use cookies and similar technologies to operate and improve our Services, and to support advertising and measurement, including through Meta Business Tools (such as the Meta Pixel) and Google products (such as Google Analytics and Google Ads).

These technologies may collect or receive information such as your IP address, device identifiers, browser information, and interactions with our website or ads. This information may be used to:

• Measure and analyze traffic and usage patterns.
• Understand how our campaigns perform.
• Provide, personalize, and measure ads.
• Support remarketing and retargeting across websites and apps.

Where required by law, we will obtain your consent before setting non-essential cookies or using similar tracking technologies for analytics or advertising purposes. You can withdraw your consent at any time via our cookie banner or cookie management tool, or by adjusting your browser settings to block or delete cookies.

When you use Meta Business Tools or Google tools in connection with your own funnels and pages, you are responsible for ensuring that you have a lawful basis (such as valid consent where required) to use these tools and share data with these providers, and that your own privacy notices clearly explain such use.

7. How We Share Information

We do not sell your Lead Data to third parties. We may share personal data as follows:

• Service Providers and Sub-Processors: We use trusted third-party vendors to help us operate and improve the Services, including hosting providers, payment processors, analytics providers, email delivery services, and customer support tools. These third parties process personal data only on our behalf and under contractual obligations consistent with applicable privacy laws.
• Integrations You Enable: If you connect third-party tools (CRMs, email marketing platforms, ad networks, etc.) to your account, we share data with those services according to your configuration. Those third parties' terms and privacy policies apply to the data they receive.
• Business Transfers: In connection with any merger, acquisition, reorganization, sale of assets, or similar transaction, personal data may be transferred as part of the business assets, subject to continued protections.
• Legal and Safety: We may disclose information if we believe it is necessary to comply with a legal obligation, court order, or government request, or to protect the rights, property, or safety of ElasticFunnels, our users, or others.

8. International Data Transfers

We may process and store personal data in countries other than the country in which you are located. These countries may have data protection laws that are different from those of your country.

Where required, we implement appropriate safeguards for international transfers, such as standard contractual clauses or other lawful transfer mechanisms, to ensure that your personal data is protected.

9. Data Retention

We retain personal data for as long as necessary to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. The specific retention period may vary depending on the type of data and the purposes for which it is used.

After the applicable retention period, we will delete or anonymize personal data or, if this is not possible (for example, because the data has been stored in backup archives), we will securely store the data and isolate it from further processing until deletion is possible.

10. Security

We use administrative, technical, and organizational measures designed to protect personal data against unauthorized access, loss, misuse, or alteration. These measures include, where appropriate, encryption, access controls, and regular security reviews.

However, no method of transmission over the internet or method of electronic storage is completely secure. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account.

11. Your Rights and Choices

Depending on your location and applicable law, you may have some or all of the following rights:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request that we correct inaccurate or incomplete data.
• Deletion: Request that we delete your personal data, subject to legal exceptions.
• Restriction: Request that we limit the processing of your personal data.
• Portability: Request a copy of your data in a structured, commonly used, machine-readable format.
• Objection: Object to certain types of processing, including direct marketing.
• Withdrawal of Consent: Where processing is based on consent, you may withdraw that consent at any time.

To exercise your rights, please contact us using the details in the "How to Contact Us" section below. We may need to verify your identity before responding to your request.

If you are in the EEA or the UK, you also have the right to lodge a complaint with your local data protection authority if you believe our processing of your personal data violates applicable law.

12. U.S. State Privacy Disclosures (Including California)

Certain U.S. states provide additional rights regarding personal information. If you are a resident of such a state (for example, California), you may have rights to:

• Request to know what categories and specific pieces of personal information we collect and use.
• Request deletion of personal information, subject to certain exceptions.
• Request correction of inaccurate personal information.
• Opt out of certain "sales" or "sharing" of personal information, as defined by applicable law.
• Not be discriminated against for exercising your privacy rights.

ElasticFunnels does not sell your Lead Data as that term is commonly understood. If we engage in practices that are considered a "sale" or "sharing" of personal information under applicable law, we will provide the required notices and opt-out mechanisms.

13. Children's Privacy

Our Services are not directed to children under the age of 16, and we do not knowingly collect personal data from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information as soon as reasonably practicable. If you believe that a child under 16 has provided us with personal data, please contact us.

14. Cookie and Similar Technologies Policy

Our use of cookies and similar technologies is described in this Privacy Policy and may be further detailed in a separate Cookie Policy made available on our website. That Cookie Policy, where applicable, explains:

• The types of cookies and similar technologies we use.
• The purposes for which we use them (e.g., necessary, analytics, advertising).
• How long they are stored on your device.
• How you can manage or disable them.

You may control cookies through your browser settings and other tools, but if you block certain cookies, some features of the Services may not function properly.

15. Lead Data Retention and Deletion

As the Controller of your Lead Data, you determine how long you keep Lead Data within your account. We generally retain Lead Data for as long as your account is active or as instructed by you through your account settings or our support channels.

After account cancellation or upon your request, we will delete or anonymize Lead Data within a reasonable period, unless we are required by law to retain it or we need to retain it to protect our legitimate interests (for example, to resolve disputes or prevent fraud).

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, provide you with additional notice (such as by email or through the Services).

We encourage you to review this Privacy Policy periodically to stay informed about our information practices and your choices.

17. How to Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, or if you wish to exercise your privacy rights, please contact us at:

Email: [email protected]
Address: ElasticFunnels, LLC, 131 Continental Dr., Suite 305, Newark, Delaware, 19713

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This Privacy Policy is provided for general informational purposes and does not constitute legal advice. You should consult with your legal counsel to ensure that your use of ElasticFunnels and your own privacy practices comply with all applicable laws and the policies of Meta, Google, and other partners.