A funnel builder built by an operator
I spent nine years trying to buy one platform for pages, checkout, CRM, attribution and call center. It did not exist, so I built it.
Revenue leaked between our tools
One customer record for the click, the order, the rebill and the recovery call.
I spent nine years as CTO of a Romanian direct-response company. I architected most of the internal stack: funnel system, custom checkout with multi-MID routing, attribution, CRM and call center integration.
We ran a stack of separate tools doing what one platform should have done. Sales that didn't reach the CRM. Recovery calls that didn't fire. Postbacks that broke when URLs changed. Every quarter I watched revenue leak between tools.
I tried to buy the answer. ClickFunnels was too shallow on commerce. Konnektive too narrow on pages. GoHighLevel built for agencies, not brand owners. Hyros and Triple Whale attribution-only. Nothing existed for the operator running real direct-response revenue.
So I left in 2023 and started building it. ElasticFunnels covers what we used to stitch together: pages, checkout, CRM, attribution and call center sharing one customer record. The platform I wished I could have bought on day one.
Three lessons from nine years
Every feature on the features page has to pass these.
The wedge is the integration
A better page builder doesn't save the operator. A better checkout doesn't either. The wins live in the spaces between tools, where revenue used to leak.
Marketers pay for revenue capture
Every tool that sits in the path is judged on dollars saved, not boxes ticked.
Same-URL tests protect ad learning
A new URL means new ad review and broken learning. Variants on the same URL keep Facebook, Google and TikTok optimizing without resets.
What we stitched together, in one place
Each part writes to the same customer record. See how they fit on pricing.
Pages and AI builder
Presells, VSL pages, quizzes and checkouts, built or cloned with AI.
Split testing
Variants under one URL, so ad learning survives the test.
Checkout and MID routing
Order bumps, upsells and multi-MID routing with daily/monthly caps.
CRM and call center
Recovery queues and phone orders on the customer record.
Analytics and attribution
Sessions, orders, rebills and refunds on one timeline.