Custom Checkouts

Checkouts built for AOV. Not just collecting cards.

Multi-MID routing. Order bumps. One-click upsells. Apple Pay. Subscriptions. Built for vendors who care about every basis point of conversion. Wired into the same CRM and call center as the rest of your funnel.

Multi-MID Routing

Stop losing 12% of revenue to soft declines.

EF routes charges across multiple Merchant IDs. Soft declines automatically retry on a different MID. Approval rates jump 8 to 15%. No code, no Zapier.

NMI multi-MID with weighted routing rules

Stripe multi-account routing (US, EU, UK)

Auto-cascade on soft declines (insufficient funds, AVS, etc.)

Per-product, per-region, per-currency routing

Real-time approval rate dashboard per MID

Order Bumps

Add 18 to 35% AOV with one checkbox.

The single highest-impact feature in any checkout. EF makes them trivial to set up and split-test.

Single bump

One checkbox above the buy button. "Add X for +$Y." Most-tested high-impact tactic.

Stacked bumps

Up to 3 bumps. Each can be independently toggled. Auto-calc updated total.

Bump split tests

Test bump copy, price, position. Track per-variant attach rate and AOV lift.

Conditional bumps

Show different bumps based on cart total, source, or quiz answer.

Free + shipping bumps

Free product + paid shipping. Classic AOV booster for ecommerce.

Trial → continuity bump

Convert one-time buyers to subscribers. Trial today, full price in N days.

One-Click Upsells

Post-purchase upsells with stored cards.

Customer enters their card once. EF stores it (PCI-compliant tokenization). Upsell pages charge the same card with one click, no re-entry.

Multi-step upsell sequences (OTO 1 → OTO 2 → downsell)

Conditional logic (show OTO 2 only if OTO 1 accepted)

Instant charge on existing card, no re-entry

Custom thank-you per accepted/declined offer

Per-funnel revenue and AOV tracking

Payment methods

Every method your customer wants to use.

Cards

Visa, Mastercard, Amex, Discover via NMI/Stripe/Authorize.net.

Apple Pay

One-tap on iPhone Safari. Auto-fills cards stored in Wallet.

Google Pay

One-tap on Android Chrome. Same UX as Apple Pay.

PayPal

PayPal Express checkout. Also handles Venmo on mobile.

Subscriptions

Recurring billing with dunning, retention offers, and pause/cancel flows.

Crypto

BTC, ETH, USDC via supported processors. For high-AOV info products.

Subscriptions

Subscriptions with built-in retention.

Recurring billing is the easy part. EF handles the hard parts: dunning, retention offers, decline recovery, and cancellation flows that actually save customers.

Smart dunning with multi-MID retry on declines

Retention offers shown at cancel time (pause, downgrade, discount)

Trial → paid conversion automation

MRR / churn / LTV dashboards built in

Cancellation reason capture for product feedback

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Lift Your AOV

Stop losing AOV to a basic checkout.

Multi-MID routing. Bumps. Upsells. Apple Pay. Subscriptions. All for 0.5% on EF-hosted only.