Order Bumps
Add 18 to 35% AOV with one checkbox.
The single highest-impact feature in any checkout. EF makes them trivial to set up and split-test.
Custom Checkouts
Multi-MID routing. Order bumps. One-click upsells. Apple Pay. Subscriptions. Built for vendors who care about every basis point of conversion. Wired into the same CRM and call center as the rest of your funnel.
Multi-MID Routing
EF routes charges across multiple Merchant IDs. Soft declines automatically retry on a different MID. Approval rates jump 8 to 15%. No code, no Zapier.
NMI multi-MID with weighted routing rules
Stripe multi-account routing (US, EU, UK)
Auto-cascade on soft declines (insufficient funds, AVS, etc.)
Per-product, per-region, per-currency routing
Real-time approval rate dashboard per MID
Order Bumps
The single highest-impact feature in any checkout. EF makes them trivial to set up and split-test.
One-Click Upsells
Customer enters their card once. EF stores it (PCI-compliant tokenization). Upsell pages charge the same card with one click, no re-entry.
Multi-step upsell sequences (OTO 1 → OTO 2 → downsell)
Conditional logic (show OTO 2 only if OTO 1 accepted)
Instant charge on existing card, no re-entry
Custom thank-you per accepted/declined offer
Per-funnel revenue and AOV tracking
Payment methods
Subscriptions
Recurring billing is the easy part. EF handles the hard parts: dunning, retention offers, decline recovery, and cancellation flows that actually save customers.
Smart dunning with multi-MID retry on declines
Retention offers shown at cancel time (pause, downgrade, discount)
Trial → paid conversion automation
MRR / churn / LTV dashboards built in
Cancellation reason capture for product feedback
Lift Your AOV
Multi-MID routing. Bumps. Upsells. Apple Pay. Subscriptions. All for 0.5% on EF-hosted only.