For Vendors

Stop losing revenue between funnel tools.

Custom checkouts with multi-MID routing. Built-in affiliate portal. CRM and call center. Subscriptions and stock management. One data layer instead of six tools that drop revenue at every handoff.

The vendor tax

Your stack costs more than your salary.

And half of it does not even talk to the other half.

$1,200/mo in subscriptions

Page builder, checkout, CRM, affiliate platform, email, support desk, call center. Each $100, 300/mo. Each on a different bill cycle.

Zapier holds it together

Customer in Shopify → Zapier → Klaviyo → Zapier → CRM → Zapier → call center. Brittle. Slow. Expensive.

Reporting is a Sunday job

Pull from 4 platforms. Reconcile in Sheets. Build a dashboard in Looker. Hope the numbers match. They never do.

Six systems. One platform.

Everything you actually need to run a product business.

Connected by default. Single source of truth.

Custom Checkouts

Multi-MID routing across NMI/Stripe. Cascade on declines. Order bumps. One-click upsells. Apple/Google Pay. 0.5% fee, only on EF-hosted checkouts.

Affiliate Portal

Recruit, onboard, and manage affiliates. Real-time stats, postback templates, tier-based commissions, automated payouts via PayPal/Wise/ACH.

CRM & Pipelines

Custom entities for any data model. Pipelines for sales, refunds, retention. Programmable fields with backend JavaScript.

Call Center

In-house call center suite: Recovery Queue, Customer Service, Order Entry/MOTO, Call Logs, Commissions. ViciDial, Five9, Ytel, Twilio Voice.

Subscriptions

Recurring billing with smart dunning. Retention offers on cancel attempts. Customer self-service portal. Cohort analytics.

Stock Management

Variant-level inventory. Auto-decrement on sale, auto-increment on refund. Hard-stop at checkout when stock-out. Audit ledger.

The AOV stack

Stack revenue per order. Without rebuilding checkouts.

Order bumps. Upsells. Downsells. Variants. All in one checkout flow.

Order Bumps

Single-click add-ons on the checkout page. Test 5 different bumps at once. Track conversion and AOV lift per bump.

One-Click Upsells

Stack 3+ upsells/downsells in sequence. Customer never re-enters card info. Massive AOV gains.

Smart Downsells

Decline an upsell? Show a discounted version. Then a payment plan. Then a different angle. Recover revenue from "no" responses.

Subscriptions that survive

Save subscriptions other platforms write off.

Smart dunning retries on optimal days by card brand. Retention offers fire on cancel attempts. Customer self-service portal lets subs pause/skip without contacting support, most never cancel after that.

Smart dunning by card brand and decline reason

Retention flow: pause → discount → downgrade → win-back

Customer self-service portal (pause, skip, swap)

Cohort retention analytics: D1, D7, D30, M3, M6, M12

MRR, churn, LTV dashboards out of the box

Stock management for physical products

Variant-level inventory. Real-time enforcement.

Auto-decrement at successful payment. Auto-increment on refunds and chargebacks. Hard-stop at checkout when stock is exhausted. Audit ledger for every adjustment, no more "where did this stock go" mysteries.

Variant-level (color, size, flavor), not just SKU

Auto-decrement at successful payment

Auto-increment on refunds & chargebacks

Checkout enforcement, block sale before stock-out

Audit ledger of every stock movement

Low-stock alerts via email or Slack

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For Vendors

Replace 6 tools. Keep all the power.

Custom checkouts, CRM, affiliates, call center, subs, stock, in one platform.