Funnel tactics for paid traffic marketers

Ad platforms9 min read

CPC marketing: what a click costs

CPC marketing for paid-traffic sellers: the cost per click formula, CPC vs CPM vs CPA, and how to work out a max CPC from your own checkout.

02 Nov 2026 · Read AI marketing10 min read

AI in email marketing

AI in email marketing for paid-traffic sellers: what AI does well, the data each AI feature needs, and how to test AI copy on orders instead of opens.

30 Oct 2026 · Read Copywriting10 min read

What does a copywriter do?

What a copywriter does for a paid-traffic funnel: the pieces they write, how direct response copy is judged in sales, where AI fits and how to hire one.

28 Oct 2026 · Read Growth9 min read

Customer acquisition vs retention

Customer acquisition vs retention for paid-traffic sellers: where the 5x stat comes from, how reorders raise the CPA you can pay, and which side to fix first.

26 Oct 2026 · Read Growth12 min read

Customer retention strategies

Customer retention strategies for paid-traffic sellers: measure repeat buyers by cohort, time the reorder, recover failed payments, save cancels, win back.

23 Oct 2026 · Read Growth9 min read

Instagram growth for DTC brands

Instagram growth for brands that already run ads: the three signals Instagram ranks on, trial reels, turning winners into ads and counting growth in sales.

21 Oct 2026 · Read Growth11 min read

SMS marketing best practices

SMS marketing best practices for paid-traffic sellers: consent you can prove, the confirmation text, STOP, 10DLC, sending hours, cost per segment and sales.

21 Oct 2026 · Read Payments8 min read

Stripe vs Authorize.net vs NMI

Stripe vs Authorize.net vs NMI for funnel sellers: what each one is, what it costs, which one takes high-risk offers, and which one fits your funnel.

20 Oct 2026 · Read Merchants8 min read

ClickBank review for vendors

A ClickBank review for vendors: the 7.5% + $1 fee, the activation charge, weekly payouts, product approval, refunds, affiliates, and what buyers see.

20 Oct 2026 · Read Merchants7 min read

Digistore24 vs ClickBank for vendors

Digistore24 vs ClickBank for vendors: fees on a 100 dollar sale, payout schedules, refund windows, approval, affiliates, selling to Europe, and running both.

19 Oct 2026 · Read Merchants6 min read

BuyGoods review for vendors

A BuyGoods review for vendors: the curated health and wellness marketplace, who gets in, the 60-day guarantee, what it does not publish, and what buyers can do.

19 Oct 2026 · Read Merchants8 min read

Digistore24 review for vendors

A Digistore24 review for vendors: the reseller model, 7.9% + $1 fees, payout dates and the security deposit, approval, affiliates, and what buyers see.

19 Oct 2026 · Read Analytics8 min read

JVZoo affiliate marketing guide

How the JVZoo affiliate program works: approval, commission and JVZooPay payouts, tid vs vtid, S2S postbacks, and a checklist for sales missing in your tracker.

19 Oct 2026 · Read Merchants8 min read

JVZoo vs ClickBank for vendors

JVZoo vs ClickBank for vendors: fees per sale, who pays affiliates, product approval, IPN and tracking, and upsell funnels, from each network's own help pages.

19 Oct 2026 · Read Merchants11 min read

JVZoo review for vendors

A JVZoo review for vendors: the 5% fee, payout timing, product approval, JVZIPN and tracking, one-click upsell funnels, and what its hosted checkout leaves to you.

19 Oct 2026 · Read Pages11 min read

Video sales letter template

A video sales letter template you can copy: an 11-part VSL script with timings and word counts, the page layout around the video, and a live page built from it.

19 Oct 2026 · Read Funnel basics15 min read

Ecommerce sales funnel, end to end

An ecommerce sales funnel followed page by page: product page, cart, checkout with order bumps, two one-click upsells and a thank-you page, with the AOV math.

19 Oct 2026 · Read Growth11 min read

How to sell online courses

How to sell online courses: a sales page, a checkout with a bump and upsell, who keeps access after a refund, and lessons delivered on your own domain.

19 Oct 2026 · Read Ad platforms9 min read

CTR meaning in marketing

CTR meaning in marketing: click-through rate, how to calculate it on Meta, Google and email, what makes a good CTR, and how to read it next to sales and EPC.

19 Oct 2026 · Read Growth14 min read

Email marketing campaigns

Email marketing campaigns for paid-traffic sellers: the seven types, which to build first, how to create one, what Gmail requires and how to measure in sales.

19 Oct 2026 · Read Funnel basics13 min read

Build a video sales letter funnel

How to build a video sales letter funnel page by page: VSL page, order page, checkout, one-click upsell, downsell, thank-you and members area, with the math.

19 Oct 2026 · Read Pages10 min read

Building an affiliate landing page

An affiliate landing page sits between your ad and the offer. The five types, network rules, a build from a template, and the click ID that tracks each sale.

15 Oct 2026 · Read Analytics11 min read

What is a postback URL?

A postback URL reports each sale server to server, with the click ID that earned it. How it works, a full RedTrack worked example and a test checklist.

15 Oct 2026 · Read Growth12 min read

Black Friday marketing strategy

A Black Friday marketing strategy for paid-traffic sellers: is Black Friday dying, how to advertise for it, the email plan, the offer math and the checkout.

12 Oct 2026 · Read Analytics9 min read

Is Meta CAPI free? Cost and setup

Is Meta CAPI free? Meta charges nothing for the Conversions API. What it costs to run, the three ways to set it up, the steps and the mistakes that cost sales.

12 Oct 2026 · Read Ad platforms16 min read

What is a native ad? Types and examples

What are native ads? Paid ads that match the page they run on: the three types, examples, costs, FTC disclosure and how to run native ads for direct response.

12 Oct 2026 · Read Events4 min read

AWSummit Bucharest 2026 recap

ElasticFunnels sponsored AWSummit Bucharest 2026 and joined the Meet Market. Notes on growth, team building, nutra funnels and full-funnel economics.

12 Oct 2026 · Read Buyer's guide12 min read

ClickFunnels pricing in 2026

ClickFunnels pricing from its own pricing page: all four plans, what each one limits, the fees on top, and what a paid-traffic funnel costs.

30 Sep 2026 · Read AI agents22 min read

Claude Code for funnel data analysis

Claude Code for data analysis on a real funnel: the ef commands it ran, the tables it built, where it was wrong and how orders proved it.

29 Sep 2026 · Read Buyer's guide15 min read

Best Convertri alternatives in 2026

Eight Convertri alternatives for affiliates and direct-response sellers, compared on split tests, checkout, one-click upsells and tracking.

29 Sep 2026 · Read Buyer's guide15 min read

Best Systeme.io alternatives in 2026

Who outgrows Systeme.io and where they go next: eight alternatives compared on price, contact caps, upsells, split tests and email.

29 Sep 2026 · Read Analytics10 min read

What is fbclid? Meta's click ID

The Facebook click ID Meta adds to your links: how it becomes the _fbc cookie, whether to remove it, and how to send it through Conversions API.

29 Sep 2026 · Read Analytics10 min read

What is gclid? Google's click ID

The Google Ads click ID that auto-tagging adds to your URLs: how to find it, keep it for 90 days, and use it for offline conversion imports.

29 Sep 2026 · Read Analytics11 min read

What is ttclid? TikTok's click ID

The TikTok click ID added to your landing URL: how long it lasts, why it gets lost, and how to send it back through the TikTok Events API.

29 Sep 2026 · Read Buyer's guide15 min read

Best Checkout Champ alternatives in 2026

Seven Checkout Champ alternatives for DR and nutra sellers, compared on fees, MID routing, rebills, split tests and the call center.

29 Sep 2026 · Read Buyer's guide16 min read

Best Konnektive alternatives in 2026

The best Konnektive alternatives for Konnektive CRM users: billing CRMs and funnel platforms compared on pages, MID routing, rebills and pricing.

29 Sep 2026 · Read Buyer's guide15 min read

Best Instapage alternatives in 2026

Instapage alternatives for ad teams, compared on A/B testing, visitor caps and checkout: ElasticFunnels, Unbounce, Leadpages, Landingi and more.

29 Sep 2026 · Read Buyer's guide15 min read

Best Funnelish alternatives in 2026

Eight Funnelish alternatives for ecom and DTC sellers on paid traffic, compared on price, split tests, upsells, payment routing and Shopify fit.

29 Sep 2026 · Read Buyer's guide16 min read

Best ThriveCart alternatives in 2026

Eight ThriveCart alternatives compared on checkout, order bumps, one-click upsells, affiliates and pricing, lifetime deals included.

29 Sep 2026 · Read Buyer's guide17 min read

Best sticky.io alternatives in 2026

The best sticky.io alternatives for subscription and high-risk sellers: billing CRMs, MID routing, rebills, pricing and how to switch.

29 Sep 2026 · Read Buyer's guide17 min read

Best Shopify alternatives in 2026

Shopify alternatives compared on fees, checkout and upsells: WooCommerce, BigCommerce, Wix, Square, Ecwid, and funnels for paid-traffic sellers.

29 Sep 2026 · Read Checkout10 min read

What is an order bump? Examples

A tick-box add-on on the checkout, paid in the same order. Bump vs upsell, pricing, examples by niche and how to measure take rate.

29 Sep 2026 · Read Buyer's guide16 min read

Best Unbounce alternatives in 2026

Eight Unbounce alternatives compared on price and testing: ElasticFunnels, Instapage, Leadpages, Landingi, Swipe Pages, Webflow and more.

29 Sep 2026 · Read Buyer's guide16 min read

Best GoHighLevel alternatives in 2026

Nine GoHighLevel alternatives grouped by the job you bought it for: agency resale, CRM follow-up, courses or paid-traffic funnels.

29 Sep 2026 · Read Buyer's guide17 min read

Best Kajabi alternatives in 2026

Kajabi alternatives for course creators, compared on price, fees and features: Teachable, Thinkific, Podia, LearnWorlds, Systeme.io and more.

29 Sep 2026 · Read Buyer's guide16 min read

Best Leadpages alternatives in 2026

Seven Leadpages alternatives compared on price, A/B testing, checkout and traffic caps: ElasticFunnels, Unbounce, Instapage, Landingi and more.

29 Sep 2026 · Read Buyer's guide17 min read

Best SamCart alternatives in 2026

SamCart alternatives compared on price, order bumps, one-click upsells and subscriptions: ElasticFunnels, ThriveCart, PayKickstart, Kajabi and more.

29 Sep 2026 · Read Buyer's guide16 min read

Best Kartra alternatives in 2026

Kartra alternatives compared on price, contacts, upsells and split tests: ElasticFunnels, Systeme.io, ClickFunnels, Kajabi, HighLevel and more.

29 Sep 2026 · Read Buyer's guide17 min read

Best ClickFunnels alternatives in 2026

Nine ClickFunnels alternatives compared on price, split tests, checkout and fees, and which one suits how you sell.

29 Sep 2026 · Read AI agents9 min read

Claude Code for marketing: split tests

A real run: Claude Code builds a second advertorial, splits traffic 50/50 under one URL, publishes it and reads the result with the ef CLI.

25 Sep 2026 · Read AI agents8 min read

AI A/B testing with your funnel stats

An agent reads the split-test verdict and your funnel stats with ef stats, then proposes the next same-URL test for you to approve.

25 Sep 2026 · Read AI agents7 min read

Claude Desktop MCP: connect your funnels

Add ef mcp to Claude Desktop so Claude can list, read, create and edit your ElasticFunnels pages, with no key in the config file.

25 Sep 2026 · Read AI agents7 min read

Codex CLI for marketers: build funnel pages

Give OpenAI's Codex CLI your funnel as files: AGENTS.md, the sandbox network setting, and a first presell page saved as a draft.

25 Sep 2026 · Read Funnel basics9 min read

What is a sales funnel? Stages and examples

The path from first click to purchase: the four stages, the pages in each, five common funnel shapes and how to measure where buyers leave.

25 Sep 2026 · Read Analytics10 min read

Marketing attribution models, explained

First touch, last click, linear, time decay, position-based and data-driven: how each shares the credit for a sale, with a worked example.

25 Sep 2026 · Read Funnel basics10 min read

How to create a sales funnel, step by step

Seven steps from offer to follow-up: the buyer, the traffic, the page, the checkout, the upsell and the email, then finding where buyers leak.

25 Sep 2026 · Read Buyer's guide11 min read

Best sales funnel software in 2026

Seven sales funnel builders compared on price, split testing, checkout, upsells and CRM, with the kind of seller each one suits.

25 Sep 2026 · Read Pages9 min read

What is an advertorial? Types and examples

An ad written as an article. Advertorial examples, when to use a presell page, its structure, FTC disclosure and same-URL split tests.

25 Sep 2026 · Read CRM9 min read

Ecommerce call center: recover lost orders

Win back declined and abandoned orders by phone. What a call center CRM needs: a recovery queue, phone orders and agent commissions.

25 Sep 2026 · Read Payments10 min read

Selling CBD and nutra on high-risk MIDs

Geo and age rules, claim limits, per-MID caps and chargeback alerts for CBD and nutra on a high-risk merchant account.

25 Sep 2026 · Read Merchants9 min read

BuyGoods vendor guide to funnels

Keep BuyGoods as your cart and affiliate network. Run pages, split tests and upsells on ElasticFunnels, and see which ad, affiliate and page sold each order.

25 Sep 2026 · Read Payments9 min read

What is a MID? Merchant IDs explained

The merchant ID your acquirer gives your account. How it differs from a gateway, why sellers run several MIDs and how routing between them works.

25 Sep 2026 · Read Checkout8 min read

What is an upsell? One-click upsells

An upsell is a bigger or better version of what the buyer just chose. Upsell vs cross-sell, downsell and order bump, and how a one-click upsell charges the card.

25 Sep 2026 · Read Split testing9 min read

Split testing landing pages under one URL

Run page variants behind the URL your ads already use, so Meta and Google never re-enter learning. Setup, sample size, test length and judging on sales.

25 Sep 2026 · Read