Every release. Every change. Always public.

Keep data between requests, no database required

New durable storage.* key-value store for backend scripts. Keep tokens, counters, and cursors between requests without wiring up a database.

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Split-test the merchant account, not just the page

Split-test checkout across multiple merchant accounts, measure the approval rate per MID, and route more volume to the one that approves.

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One funnel session, one clean Shopify order

Per-brand Shopify OAuth plus order sync that folds a full funnel session, main order and upsells, into one clean Shopify order.

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Custom domains without the plan cap

Custom domains are now pay-as-you-go. Add as many as your funnels need, no hard cap, pay only for what you connect.

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One hook for every add-to-cart event

window.ef.onAddToCart fires for every path into the cart with a normalized payload, so your pixels and tag manager get one clean event.

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Ship a second language without cloning the page

One Translations home, dot keys, and t() plus | t in templates. Ship a language without duplicating the whole page.

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One-tap checkout with Apple Pay and Google Pay

EF-hosted checkouts now take Apple Pay and Google Pay. One tap, no typing, with Stripe 3DS and SCA handled for you.

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