For SaaS & Start-ups

Marketing ships pages. Engineering ships product.

Independent marketing site that does not block on your dev team. Pages, A/B tests, sales pipelines, and trial funnels on one data layer. No engineering tickets to ship a landing page.

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The marketing-vs-engineering tax

Every page change is a 2-week ticket.

And then it ships behind a feature flag you forgot to flip.

Engineering owns the marketing site

A new headline takes a PR, a review, a deploy. Your CMO waits 4 days for a copy change. Marketing velocity dies.

A/B testing is impossible

Optimizely wants $30K/year. Google Optimize is dead. Engineering does not have time. So you do not test.

Sales pipeline is in spreadsheets

Real CRM is too heavy for stage 1. Spreadsheets break at stage 2. Stuck between Notion and Salesforce.

How EF fits a SaaS team

Marketing autonomy. Without losing engineering rigor.

Built for teams that ship fast, and want to keep shipping fast.

Independent marketing site

Run elasticfunnels.io off EF. App stays in your repo. Marketing ships pages without touching your codebase.

A/B testing built in

Same-URL split testing on every page. Statistical significance. No Optimizely contract. No engineering ticket.

AI Page Builder

"Build a feature page for our new analytics module." 15 minutes later, page is live. Skip the design-dev cycle.

Lightweight CRM for sales

Custom entities for "Demo Requests," "Trials," "Closed Won." Pipelines for your sales process.

Product-grade analytics

Custom dashboards with 30+ card types. Cohort retention. Funnel flow. Real-time. Without the Looker bill.

Cursor.ai / VS-Code Extension

For when marketing wants to write components. Pages as files. Git-versioned. PR reviews if you want them.

Real SaaS use cases

What SaaS teams actually build with EF.

No fantasy. Real workflows.

Marketing site

Homepage, features, pricing, blog, changelog. All in EF. Engineering never touches it.

Feature launch pages

Ship a dedicated page for every feature. AI generates the structure. Marketing customizes copy. Live same day.

Demo / pricing experiments

Test pricing tiers, demo CTAs, comparison tables. Same URL. Sales-team-approved variants only.

Sales pipeline

Demo requests flow into CRM. Pipeline by stage. Auto-assign to AE. Slack alerts on hot leads.

Webinar funnels

Registration page, replay page, follow-up sequence. All in one tool.

Content gating

PDF downloads, calculators, ROI tools. Lead capture into CRM. Auto-tag by content topic.

FAQ

SaaS questions, answered.

What SaaS and startup teams ask before running marketing off the engineering roadmap.

Can marketing ship pages without engineering?

Yes. Marketing builds and ships landing pages, pricing pages, and feature launches in ElasticFunnels without a PR, a review, or a deploy. Your engineers keep shipping product instead of pushing copy changes.

How does A/B testing work without an engineering ticket?

Same-URL split testing runs variants server-side on any page, with statistical significance built in. There is no Optimizely contract and no engineering ticket, so marketing can test headlines, pricing, and CTAs on its own.

Does the marketing site touch our app codebase?

No. Run your marketing site on ElasticFunnels while your app stays in your repo. Marketing ships pages without ever touching your product codebase.

Is there a CRM for our sales pipeline?

Yes. Model custom entities like Demo Requests, Trials, and Closed Won, then run your pipeline by stage with auto-assignment and Slack alerts on hot leads. It is lighter than Salesforce and sturdier than a spreadsheet.

Can engineers still manage pages like code?

Yes. The Cursor and VS Code extension keeps pages as files you version in git, review in PRs, and deploy through CI. Marketing gets autonomy and engineering keeps the workflow it trusts.

For SaaS

Marketing autonomy. Engineering peace.

Ship landing pages without filing tickets.

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