Sales funnel software, click to rebill
Pages, AI builder, split tests, checkout, MID routing, CRM, call center and attribution, on one data layer.
Marketing funnel software in six pillars
Build pages from a prompt or a URL
Generate pages, clone competitors and write copy inside the editor. No plugin marketplace. Explore the pillar
AI Page Builder
Any page from a prompt: VSLs, advertorials, presells, quizzes, sales pages and more.
AI Page Cloner
Paste any URL and get an editable ElasticFunnels page, layout and copy intact.
AI images, video and avatars
Generate the assets for the page without leaving the editor.
Multi-variant generation
Several versions of a page from a single prompt, ready to split test.
Test under one URL, forever
Server-side rotation. Your URL never changes, so Meta, Google and TikTok never reset campaign learning. Explore the pillar
Same-URL split tests
Up to 5 variants per page, rotated server-side under the link your ads already use.
Page, component and headline tests
Test a whole page, one block or one headline.
Significance built in
Statistical significance on every test. Promote the winner with one click.
Decided on revenue
Compare CTR, CR, EPC and AOV side by side, not just clicks.
Checkouts, upsells and MID routing
0.5% fee on EF-hosted checkouts, never on external platforms. Explore the pillar
Multi-MID routing
Weighted routing across your NMI MIDs, with rule filters and a daily cap per MID.
Order bumps and one-click upsells
Bumps, upsells and downsells, split tested like any page.
Processors and express pay
Stripe, NMI, PayPal, Klarna and Authorize.net. Apple Pay and Google Pay where the gateway supports them.
Subscriptions
Smart dunning and retention offers on every rebill.
Stock at checkout
Variant-level stock is enforced before the order goes through.
Custom entities and visual workflows
Any data model, pipelines for any process, backend scripts when you need control. Explore the pillar
Custom entities and fields
Text, number, date, select and JSON fields on any entity you define.
Pipelines and stages
A pipeline for any workflow, from lead to rebill.
Visual automation builder
Triggers from forms, webhooks, sales and schedules, built drag and drop.
Programmable fields
Compute a field with backend JavaScript.
An in-house call center on the CRM
Recover declines, take phone orders and answer support from the same record your funnels write into. On every plan.
Inbound and outbound queues
Priority routing for every call.
MOTO phone orders
Live phone orders through the same checkout.
Rebill recovery
Failed subscription rebills go to an agent automatically.
Dispositions and call logs
Inline dispositions, notes and a full call log per customer, through ViciDial, Five9 or Ytel.
Build the dashboard you actually want
Stop juggling Looker, GA and spreadsheet exports. Explore the pillar
Custom dashboards
80+ card types, drag and drop, filtered by anything.
Funnel, cohort and UTM reports
Funnel flow, cohort analysis and UTM performance from click to rebill.
Saved and scheduled reports
Save a report, then have it emailed on a schedule.
Share links for clients
Public share links and white-labeling for the clients you report to.
Funnels as code, when you want it
A visual builder for marketers, code for everyone else. Explore the pillar
The ef CLI
Pull, edit and push pages from your editor, and version them in git.
Cursor and VS Code extension
Pages and components sync live as files.
Backend scripts
Server-side JavaScript per page, in an isolated runtime.
AI agents
Agents like Claude Code can build and deploy funnels for you.
CLI changelog
Every CLI release, newest first.
One funnel software instead of a stack
Every handoff between tools is a place where data breaks. See the full comparison
| Job | Separate tools today | Their monthly price | ElasticFunnels |
|---|---|---|---|
| Pages and funnels | ClickFunnels / Unbounce | $29 - $297 | Included |
| Split testing | VWO / Optimizely | $199 - $999 | Included |
| Checkout | SamCart / ThriveCart | $47 - $199 | Included |
| CRM and recovery | Konnektive / Sticky.io | $499+Sticky.io, plus 0.25% to 1% of sales and $0.04 per decline. Konnektive: price on request. | Included |
| CRM and marketing | HubSpot / ActiveCampaign | $50 - $890 | Included |
ElasticFunnels starts at $97 a month. See pricing
Funnel software FAQ
Which features are on every plan?
All of them. Pages, the AI builder, split testing, custom checkouts with MID routing, CRM, automations, analytics, integrations, the call center, email, courses, blogs, lead management, the referral program and Intelligence are on every plan. Plans differ only by limits: page views, brands, domains and automation runs.
Can developers work in code, not just a visual builder?
Yes, if you want to. Most teams build visually or describe the page to the AI builder, and the Academy shows that path step by step. For anyone who prefers code, a Cursor and VS Code extension syncs your pages as code with git versioning, a CLI drives pushes and pulls, backend scripts run server-side, and AI agents like Claude Code can build and deploy funnels for you.
Where does the 0.5% checkout fee apply?
Only to revenue processed through ElasticFunnels-hosted checkouts. Sales through external platforms like BuyGoods, ClickBank, or Shopify pass through those platforms and are never charged the fee.