Visual Automations
Drag-and-drop automation builder.
Built on VueFlow. Visual flowchart editor that runs server-side. No more if-this-then-that limitations.
CRM & Automations
Your data. Your workflows. Your code if you want it.
Build any data model with custom entities. Pipeline any process. Drag-and-drop automations. Backend scripts when you need full control. Wired into pages, checkout, and call center on the same data layer.
Last 7 days
All Offers
All Sources
Revenue$0+22.1%
Sales0+18.4%
AOV$37.40+3.1%
Conv. Rate4.1%+0.8pp
Net Revenue$39.2K+21.0%
COGS$3,500-4.2%
Profitability by Product
Keto Stack 90d$29.8K
Sleep Stack$8.4K
Starter Bundle$3.5K
Custom Entities
Model anything. Not just contacts.
Most CRMs only let you store "people" and "companies." EF lets you build any entity, affiliates, vendors, properties, courses, students, podcasts, anything, with custom fields.
Field types: text, number, date, select, multi-select, JSON, lookup
Programmable fields with backend JavaScript
Per-entity views, filters, saved searches
Inline editing in list views
Bulk import from CSV with field mapping
CRM entity builder · custom fields + programmable logic
Conversions1,142+18.4%
Revenue$42.7K+22.1%
Landing100%
Checkout54%
Pipelines
Pipeline any process. Not just sales.
Each entity gets its own pipelines. Each pipeline gets its own stages. Drag and drop. Auto-progress on triggers.
Multiple pipelines per entity
Custom stages with WIP limits and SLAs
Auto-progress when conditions met (deal signed, payment received)
Per-stage automations (notify, tag, assign, email)
Stage analytics: conversion rate, avg time in stage
CRM pipeline kanban · stages with lead cards
Conversions1,142+18.4%
Revenue$42.7K+22.1%
Landing100%
Checkout54%
Backend Scripts
For when "no-code" is not enough.
Run real backend JavaScript before the page renders: CRM work, math, transformations, integrations, anything you can express in JS.
Standalone scripts in /scripts/*.js
Inline scripts in pages
CRM helpers: ensureCrmEntity, getCrmEntries, addCrmEntry, etc.
Set page variables from JS for use in templates
AI Backend Scripts, describe what you need, AI writes it
Backend script editor · syntax-highlighted JavaScript
Conversions1,142+18.4%
Revenue$42.7K+22.1%
Landing100%
Checkout54%
FAQ
CRM and automations: quick answers.
How performance marketers model their business in ElasticFunnels.
What can I model with custom CRM entities?
Anything, not just contacts and companies. You can build entities for affiliates, vendors, properties, courses, students, or any object your business runs on, each with its own custom fields and views.
What are programmable fields?
Fields whose value is calculated with backend JavaScript that runs server-side. You can compute things like lifetime revenue or EPC from your own logic instead of typing them in by hand.
Do I need to write code to build automations?
No. The automation builder is a visual, drag-and-drop flowchart with triggers, branches, wait nodes, and actions. Backend scripts are there when you want full control, but the visual builder covers most workflows.
How does the CRM connect to my pages and checkout?
Everything runs on one data layer. Form submits, orders, and page events flow straight into your CRM and automations, and the built-in call center reads the same records, so you are not syncing data between separate tools.
Can I have more than one pipeline per entity?
Yes. Each entity can have multiple pipelines, each with its own stages, WIP limits, SLAs, and per-stage automations. Leads can auto-progress when conditions are met.
Make Your Data Work
Stop fighting your CRM.
Custom entities. Visual workflows. Backend scripts. All in one platform.
