One-tap checkout with Apple Pay and Google Pay

A buyer on their phone had a thumb on the checkout, then met a form asking for card number, expiry, CVV, and billing address. Most of them put the phone down.

The enemy is making a ready-to-buy customer type sixteen digits.

EF-hosted checkouts now take Apple Pay and Google Pay. One tap, no typing, with Stripe 3DS and SCA handled for you. The wallet button swaps itself to Apple Pay or Google Pay based on the device, so every visitor sees the one they already have set up.

Try it: open an EF checkout on a phone with a wallet configured and confirm the one-tap button shows above the card form.