TL;DR
When to choose each.
Both host offers and take payments. They are built for different jobs.
ElasticFunnels vs Kajabi 2026
ElasticFunnels vs Kajabi
Honest comparison. Kajabi is strong for hosting courses and communities. ElasticFunnels is performance-first: same-URL split testing, multi-MID checkout, attribution, and a call center on one data layer.
Choose Kajabi if
- You mainly host and sell courses and communities
- You want course delivery and email in one place
- You value the creator ecosystem and its coaching
- You are not running heavy paid traffic to funnels
Choose ElasticFunnels if
- You run paid ads and need same-URL testing
- You need multi-MID checkout with bumps and upsells
- You want attribution from click to sale
- You want custom CRM entities, not just contacts
- You want a developer or AI workflow with a CLI
- Every feature on every plan, with no paid add-ons or gated tiers
Feature comparison
Feature-by-feature comparison.
No marketing fluff. Just the facts. Where details vary, check the current vendor site.
| Feature | ElasticFunnels | Kajabi |
|---|---|---|
| Feature access | Every feature on every plan | Products, contacts, and funnels capped by tier |
| Same-URL split testing | Server-side, unlimited variants | No same-URL testing |
| Context-based split testing | UTM, geo, time of day, any query param | No |
| Multi-MID checkout routing | Cascade across merchant accounts on declines | Single processor (check current details) |
| Order bumps and upsells | Multiple bumps and one-click upsells on hosted checkout | Offers and upsells available, depth varies (check current details) |
| Subscriptions with smart dunning | Per-card-brand retry logic and recovery flow | Subscriptions with basic dunning |
| Custom CRM entities | Model any data structure | Contacts and tags, not custom entities |
| Attribution from click to sale | Click, page, checkout, and order on one data layer | Thin attribution |
| Call center suite | ViciDial, Five9, Twilio | No |
| Course hosting and delivery | Members area with course delivery | Yes, core product, drip and completion tracking |
| Native community features | Members area, not a social community | Yes, native communities |
| Built-in email marketing | Automations plus native integrations | Yes, built-in email and automations |
| AI page builder | 10 AI tools, 30+ page types, AI cloner | Some AI content tools (check current details) |
| Developer workflow (CLI, backend scripts) | Pages-as-code, git-versioned, server-side JS | No |
| Templates included | 200+ | Themes and templates (count varies) |
| Starting price | $97/mo | Roughly $149 to $399/mo (check current pricing) |
Last reviewed 24 Jul 2026. Kajabi is a trademark of Kajabi, LLC. ElasticFunnels is not affiliated with, endorsed by, or sponsored by Kajabi, LLC. Product features, limits, and pricing change. See the vendor's current site before you buy.
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FAQ
ElasticFunnels vs Kajabi: quick answers.
The questions creators and marketers ask before choosing between the two.
Is ElasticFunnels a Kajabi alternative?
It depends on what you sell. Kajabi is built for hosting courses, communities, and creator email. ElasticFunnels is built for performance marketers who run paid ads to funnels, with same-URL split testing, multi-MID checkout, and attribution. If your main job is running traffic, ElasticFunnels fits better.
How much does ElasticFunnels cost compared to Kajabi?
ElasticFunnels starts at $97/mo. Kajabi plans run roughly $149 to $399 per month depending on tier and contact limits. Pricing changes often, so check current pricing on each vendor site before you decide.
Can Kajabi split test pages without changing the URL?
Kajabi does not offer same-URL server-side split testing. ElasticFunnels runs unlimited variants under one URL, so your Facebook and Google campaigns keep their learning and never go back into ad review.
Should I use Kajabi or ElasticFunnels for selling courses?
If your business is mainly hosting and selling courses and building a community, Kajabi is a fair fit. If you drive paid traffic and need checkout routing, bumps, upsells, and attribution around your offers, ElasticFunnels is the stronger choice.
Does ElasticFunnels replace everything Kajabi does?
Not exactly. Kajabi is deeper on native course hosting and creator community features. ElasticFunnels is deeper on funnels, checkout, CRM, attribution, and recovery. Pick the tool that matches where you spend most of your time.
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