Analytics you can trust at a glance
One card system across analytics, filters that apply to every card and can exclude, and live hover cards for pages, funnels and products.
A filter that applied to one card and quietly skipped the next. A number whose meaning you had to remember. Dashboards that looked slightly different on every screen.
The enemy is a dashboard you have to double-check before you trust it.
Brand, funnel and page analytics now share one card system and one dashboard engine. Filters apply to every card on the screen, and each filter can exclude a value as well as match it. Country, device, sub IDs, merchant, MID, product and UTM filters now hold on every card. Hover a page, funnel or product anywhere and a card shows its live stats.
Try it: open brand analytics, add a filter, switch it to exclude, and watch every card on the dashboard follow it.
Documentation