The funnel builder for DTC brands
For brands that sell direct to consumers on paid ads. Put a presell between the ad and the offer, sell bundles and subscriptions on your own checkout, and add a one-click upsell after the order. Shopify can stay as the store.
Cold ad clicks rarely buy from a product page
A product page is made for someone who already wants the product. Traffic from Meta or TikTok usually needs an angle first, then an offer page and a checkout that raises the order value.
Keep your store, add the funnel
The catalogue, theme and organic shoppers stay on Shopify. Paid traffic goes through a presell and an ElasticFunnels checkout, and the order lands back in Shopify.
Move the whole store
Products, variants, stock, tax and fulfilment run here as well, with a step-by-step move off Shopify. See ElasticFunnels for ecommerce.
Presells and advertorials in an afternoon
Describe the page and the AI builds it, or import a page from a URL and edit it. Then test angles against each other under the URL your ads already use.
- Listicles, advertorials, quizzes and VSL pages
- Up to five variants under one URL, so ad learning stays
- Different content by country, device or traffic source
Bundles, bumps and a one-click upsell
Sell packs priced per unit, a subscribe-and-save row and an order bump on the checkout. After payment, offer the upsell: on Stripe, NMI and PayPal the buyer accepts with one click.
- Stripe, NMI, PayPal, Klarna and Authorize.net
- Apple Pay and Google Pay on Stripe and NMI
- A/B test the bump price or the bump itself
Subscriptions without a subscription app
Billing, retries and the cancel flow live on the same customer record as the first order.
Price steps
An intro price for the first box that moves to the full price on a later charge.
Prepaid plans
A lower price per month for buyers who pay several months upfront.
Retry ladders
A failed rebill is retried on the schedule you pick for each merchant.
Save offers
Meet a cancel attempt with a pause, a discount or a plan change.
See which ad sold the bundle
Every order carries the click that brought it, so revenue breaks down by source, campaign and ad. Spend syncs in from your Meta and Google Ads accounts.
- Meta Conversions API with the same event ID as the pixel
- Revenue by UTM source, campaign and content
- Ad spend, CPA and ROAS next to revenue
A CRM that knows what each buyer bought
Group buyers by what they did: took the bump, skipped the upsell, bought once and never came back. Send those groups to a Klaviyo list, an automation or the recovery queue of the built-in call center.
- Audiences refresh on their own
- Abandoned checkouts and failed rebills in one call queue
- Pipelines and custom fields you define
Add a funnel in front of Shopify
Start with one product and one traffic source.
Build the presell and checkout
Import the products from a CSV, then build the presell, the offer page and the checkout for your hero product.
Connect Shopify
Paid orders are created in Shopify, tagged ElasticFunnels, so the 3PL picks them up as before.
Point one ad set at it
Compare its revenue per visitor with the product page, then move more spend once it wins.
Funnel builder for DTC brands FAQ
Do I have to leave Shopify?
No. Keep the store and send paid traffic to a funnel on ElasticFunnels instead. Each order is created in Shopify, marked paid, with SKU, shipping, tax and discount, so your 3PL and apps keep working. The main sale and its upsells from one session can go over as a single Shopify order.
Which payment processors can I use?
Stripe, NMI, PayPal, Klarna and Authorize.net. One-click upsells, where the buyer never types the card again, work on Stripe, NMI and PayPal. Apple Pay and Google Pay work on Stripe and NMI.
Can I sell subscribe and save?
Yes. Set a billing interval, an intro price that steps up to the full price, or a discount for paying several months upfront. Failed rebills follow a retry ladder you choose, and a cancel attempt can be met with a pause, a discount or a plan change.
Does Meta get the purchase server side?
Yes, through the Meta Conversions API, with hashed customer data. The browser pixel and the server event carry the same event ID, so Meta counts the purchase once. Ad spend syncs from your Meta and Google Ads accounts and sits next to revenue.
Can buyers flow into Klaviyo?
Yes. Build an audience such as bought once and never reordered, and the people who enter it are added to a Klaviyo list after each refresh. The checkout opt-in and your consent settings are respected.
What does it cost?
Plans start at $97 a month, and every feature is on every plan. Checkouts hosted on ElasticFunnels add 0.5% of the revenue they process.
Built for other teams too
See every feature or pricing.