What it does
JVZoo exposes two connection points: an IPN system for vendors and an S2S postback system for affiliates. ElasticFunnels handles both sides of the JVZoo API, so there is no custom code to maintain. Every event (sale, rebill, refund, chargeback, and OTO/upsell purchase) is matched against the original click ID and traffic source for clean attribution.
Events arrive no matter which JVZoo payment method the buyer used, so PayPal and card sales land in the same report. Outbound postbacks fire on confirmed events for downstream tools (RedTrack, Everflow, ad platforms), and multi-vendor support routes different products to different JVZoo accounts.