Direct response funnel builder
For media buyers, offer owners and vendors who sell with VSLs, advertorials and presells. Pages, checkout, upsells, postbacks and affiliate payouts run on one platform, and every sale is tied to the click that paid for it.
Every step answers to the ad spend
A direct response funnel lives on its numbers: click to presell, presell to order, order to upsell. ElasticFunnels keeps each of those steps testable and reports them per ad, per page variant and per affiliate.
Media buyers
Presells and angle tests for offers you promote, with the network's postback on each sale.
Offer owners
Your own checkout and merchant accounts, with upsells, rebills and a call center.
Network vendors
ClickBank, BuyGoods or JVZoo as the cart, and affiliates credited on every order.
DTC brands
A presell and bundle checkout in front of the store, with orders back in Shopify.
Build the angle, then test it live
Write the advertorial with the AI builder or import a page from its URL. Host the VSL on TrackPlay. Then run up to five variants under the URL already in your ads.
- Listicles, quizzes, VSL and TSL pages
- Page events by country, device, source or VPN
- Decoy pages for competitors who copy your angle
Raise the order after the yes
Order bumps on the checkout, then an upsell and a downsell in the sequence you set. On Stripe, NMI and PayPal the buyer accepts each offer without typing the card again.
- Split test a bump's price or copy
- Different upsell paths by what was bought
- Apple Pay and Google Pay on Stripe and NMI
Spread volume across your MIDs
Give each NMI MID a weight, rules by card brand, product and amount, and a daily cap. The first charge goes to an eligible MID by weight, and the upsells follow it there, because that is where the card is stored.
- Routing Preview shows which MIDs a sale can hit
- Sales, revenue and refunds per MID in the load balancing report
- Switch a MID off without touching the funnel
The sale reaches your tracker
Network postbacks from ClickBank, BuyGoods and JVZoo come in against your click. Conversions go out to RedTrack, Everflow, Taboola and the Meta Conversions API, and revenue breaks down by UTM source and campaign.
- A postback URL per affiliate
- Snapchat, Pinterest, Reddit, X and Outbrain server-side
- A log of every postback received
The back office of a direct response offer
On the same customer record as the order.
Call center
Abandoned checkouts and declined rebills land in a recovery queue, with phone orders and agent commissions.
Chargeback alerts
Dispute.com Ethoca and CDRN alerts under your cap are refunded before they turn into chargebacks.
Affiliate program
A portal where affiliates see their stats, commission groups, and payout batches you approve.
Rebills
Subscriptions with intro prices, a retry ladder per merchant and save offers on cancel.
Direct response funnel FAQ
What is direct response marketing?
Advertising that asks for one action right away, usually a purchase, and measures every response. Online it runs as a funnel: an ad, a presell or VSL, an offer, a checkout and upsells, each step tested and tied back to the ad that paid for the click.
Can I keep ClickBank or BuyGoods as the cart?
Yes. Build the pages and upsell flow here and keep the network as the cart. ClickBank, BuyGoods, JVZoo and Digistore24 orders reach the customer record, with the affiliate on each one. If you run your own merchant accounts instead, the ElasticFunnels checkout takes the payment.
How does MID routing work?
On NMI, each MID gets a weight and optional rules by card brand, product and amount, plus a daily cap. The first charge goes to an eligible MID by weight, and one-click upsells stay on the MID that took it, because the card is stored there. The load balancing report breaks out sales, revenue and refunds per MID.
Which trackers and ad platforms get the conversion?
RedTrack, Everflow and Taboola by postback, Meta through the Conversions API, and Snapchat, Pinterest, Reddit, X and Outbrain by server-side postback. Each affiliate can also get conversions on their own postback URL.
Is it for DTC brands too?
Yes. Many DTC brands sell with the direct response method: a presell, a bundle offer and an upsell, with orders sent back to Shopify. ElasticFunnels for DTC brands covers that setup.
What does it cost?
Plans start at $97 a month, with every feature on every plan. Checkouts hosted on ElasticFunnels add 0.5% of the revenue they process; sales taken by a network's cart are not charged.
Go deeper
See every feature or pricing.