Pipedrive integration

What it does

Pipedrive is the deal-pipeline CRM B2B teams pick when HubSpot is overkill. EF feeds it: form submissions become Persons, qualified leads become Deals, and EF events move deals through stages.

Custom fields carry funnel context (which page, which campaign, which quiz answers) so reps have full lead history before the first call.

What you get

• Person create and update by email
• Organization create and link
• Deal create with stage, value, currency, expected close
• Deal stage update on EF events (e.g. demo scheduled)
• Custom field write across Pipedrive field types
• Activity logging from automation actions
• Multi-pipeline routing per funnel
• Backend script access to Pipedrive API v1