Pipedrive is the deal-pipeline CRM B2B teams pick when HubSpot is overkill. EF feeds it: form submissions become Persons, qualified leads become Deals, and EF events move deals through stages.
Custom fields carry funnel context (which page, which campaign, which quiz answers) so reps have full lead history before the first call.
What you get
Person create and update by email
Organization create and link
Deal create with stage, value, currency, expected close
Deal stage update on EF events (e.g. demo scheduled)
Custom field write across Pipedrive field types
Activity logging from automation actions
Multi-pipeline routing per funnel
Backend script access to Pipedrive API v1
Setup
Get your Pipedrive API token from Settings → Personal → API.
In ElasticFunnels, go to Settings → Integrations → Email & CRM → Pipedrive. Paste the token and your company domain.
Pick the default pipeline and stage. Map EF custom fields to Pipedrive fields.
Configure deal triggers: which EF event creates / advances which deal.
Test with a form submission, confirm Person + Deal creation in Pipedrive.
Get started
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