What it does
ClickBank exposes its data through an IPN (Instant Payment Notification) API secured with a secret key. ElasticFunnels validates every ClickBank API postback against your secret key before processing, so you never write integration code. Sales, refunds, chargebacks, and rebills update your CRM, your sales reporting, and any forwarding postbacks (Meta, Google, attribution networks).
For affiliates, EF accepts inbound ClickBank postbacks and matches them to the original hop and click ID. For vendors, EF fires an outbound conversion pixel to ad platforms on each confirmed sale. The same events also power ClickBank funnels you build and split-test inside ElasticFunnels.