RedTrack integration for postbacks
ElasticFunnels reads the RedTrack click ID from the landing URL. When the visitor buys, upsells, refunds or charges back, it posts the event to RedTrack on that click.
RedTrack at a glance
- Type
- Outbound S2S postback
- Direction
- ElasticFunnels to RedTrack
- Click ID
- rtkclickid, clickid or a sub
- Events
- Sale, upsell, refund, chargeback
- Conversion types
- Your RedTrack type names
- Filters
- Merchants and affiliate IDs
What the RedTrack integration does
You paste the postback URL from RedTrack. ElasticFunnels fills its macros from the conversion and sends it as an HTTP GET, so RedTrack credits the original click and campaign.
- First sales and upsells go out under the type names you set
- Refunds and chargebacks post with their own type
- Abandoned carts, declines and failed payments are never sent
- Limit sends to chosen merchants or affiliate IDs
Macros filled in
- {clickid}
- RedTrack click ID
- {sum} / {amount}
- Conversion amount
- {currency}
- ISO currency code
- {type}
- Sale, upsell, refund or chargeback
- {order_id}
- Order ID
- {email}
- Customer email
How to connect RedTrack
Every send is logged under Logs → External Postbacks with the URL and RedTrack's response.
Copy the postback URL
In RedTrack, copy the postback URL template for your tracker domain.
Add RedTrack
In Settings → Integrations → Affiliate Networks → RedTrack, paste the URL or click Insert sample URL, and edit macros in the parameter builder.
Pick the click ID and types
Choose the parameter that holds the click ID, and set the RedTrack type names for first sales and upsells.
Test a sale
Click a RedTrack link, make a small purchase and check the postback in Logs → External Postbacks.
Full guide: RedTrack integration
RedTrack + analytics
Revenue per campaign
Each sale posts its amount, so RedTrack ranks campaigns on revenue, not clicks.
Upsells as their own conversion
RedTrack sees the upsell apart from the first sale on the same click.
Refunds taken back
Refunds and chargebacks post with their own type.
Variants in ElasticFunnels
Page and split test results stay in ElasticFunnels reports.
Other trackers and ad platforms
50+ integrations in the catalogue. Browse all integrations
RedTrack integration FAQ
Which events reach RedTrack?
First sales, upsells, refunds and chargebacks. Abandoned carts, declines and failed payments are not sent.
Can RedTrack tell a first sale from an upsell?
Yes. Set First sale sends and Upsell sends to conversion type names from your RedTrack account. Left empty, both send conversion.
Where does the RedTrack click ID come from?
From the landing URL of the visit: rtkclickid, clickid or the sub parameter you pick. A visit with no RedTrack click ID sends nothing.
Can I use more than one RedTrack account?
Yes. Add several RedTrack integrations. Each one has its own URL and merchant and affiliate filters, and sends on its own.