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RT
Attribution
RedTrack integration
Send EF conversions to RedTrack via S2S postbacks. Sales, refunds, chargebacks, and rebills with macro replacement and click ID attribution.
What it does
RedTrack is the affiliate tracking system many media buyers run for cross-platform attribution. EF sends server-to-server postbacks for every conversion event with click ID, revenue, and any custom macros you map.
Refund and chargeback events fire reverse postbacks so RedTrack reports stay accurate. Multi-account routing sends different funnels to different RedTrack workspaces.
What you get
- S2S postback for conversion, refund, chargeback, rebill events
- Macro replacement (cid, txid, payout, custom1-5)
- Click ID matching back to original landing event
- Reverse postbacks on refund and chargeback
- Multi-account routing per funnel or per merchant
- Conversion deduplication on retried postbacks
- Audit log of every postback sent and acknowledged
- Backend script access for custom postback templates
Setup
- In RedTrack, get your tracking domain and offer-level postback URL.
- In ElasticFunnels, go to Settings → Integrations → Attribution → RedTrack. Paste tracking domain.
- Map EF events to RedTrack conversion types and revenue fields.
- Configure macro replacements (RedTrack click ID maps to EF source click).
- Test with a real conversion, confirm it appears in RedTrack within 30 seconds.
