Attribution

RedTrack integration

Send EF conversions to RedTrack via S2S postbacks. Sales, refunds, chargebacks, and rebills with macro replacement and click ID attribution.

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What it does

RedTrack is the affiliate tracking system many media buyers run for cross-platform attribution. EF sends server-to-server postbacks to the RedTrack API for every conversion event with click ID, revenue, and any custom macros you map.

Refund and chargeback events fire reverse postbacks so RedTrack reports stay accurate. Multi-account routing sends different funnels to different RedTrack workspaces.

What you get

RedTrack API postbacks for conversion, refund, chargeback, rebill
Macro replacement (cid, txid, payout, custom1-5)
Click ID matching back to original landing event
Reverse postbacks on refund and chargeback
Multi-account routing per funnel or per merchant
Conversion deduplication on retried postbacks
Audit log of every postback sent and acknowledged
Backend script access for custom postback templates

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