Meta Ads integration

What it does

Meta has been pushing every advertiser onto the Conversions API. EF captures fbclid on landing, persists it through the funnel, and sends conversion events to Meta with full match quality data: email, phone, IP, user agent, click ID. iOS 14+ attribution that actually works.

Beyond conversions, EF can manage campaigns, sync ad spend back into reports, and pixel-tag pages with the right Meta pixel automatically. One OAuth connection, one dashboard.

What you get

• Conversions API postbacks for Lead, AddToCart, Purchase, Subscribe, custom events
• fbclid capture, persistence, and attribution across the funnel
• Hashed user data: email, phone, IP, user agent, external ID
• Pixel tagging on EF pages with auto-detection per funnel
• Campaign management: pause, resume, budget, status from EF
• Ad spend sync back into EF reports for ROAS calculation
• Multi-account support: route different funnels to different Meta accounts
• Test events and event diagnostics in the Meta Events Manager

Setup

1. In Meta Business Manager, create a System User with the required permissions on the Ad Account and Pixel.
2. Generate a long-lived access token. Note your Pixel ID and Ad Account ID.
3. In ElasticFunnels, go to Settings → Integrations → Advertising → Meta Ads. Paste credentials.
4. Enable Conversions API and choose which events to forward (Lead, Purchase, etc.).
5. Run test events and confirm match quality scores are 8+ in Meta Events Manager.