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Ef
Attribution
Everflow integration
Send outbound conversion postbacks to Everflow with click ID, revenue, and macro replacement. For agencies and media buyers running multi-network campaigns.
What it does
Everflow handles attribution and partner tracking for many in-house ad teams and networks. EF sends outbound postbacks on every conversion event with full click ID, revenue, and macro support.
Refunds and chargebacks fire reverse postbacks so Everflow reports stay aligned with EF revenue. Multi-account routing means different funnels can report to different Everflow workspaces.
What you get
- S2S postback for conversion, refund, chargeback events
- Click ID matching with EF tracking layer
- Macro replacement (offer ID, sub ID, custom params)
- Reverse postbacks on refunds and chargebacks
- Multi-account routing per funnel
- Conversion deduplication and idempotency
- Audit log of every postback
- Backend script access for custom postback templates
Setup
- In Everflow, configure the postback URL EF generates per offer.
- In ElasticFunnels, go to Settings → Integrations → Attribution → Everflow. Paste API key.
- Map EF events to Everflow conversion types.
- Test with a sandbox conversion, confirm it lands in Everflow.
