Everflow integration for postbacks
Visitors arrive from an Everflow link with a transaction_id. When they buy, on any merchant, ElasticFunnels posts the conversion back to Everflow on that ID.
Everflow at a glance
- Type
- Outbound S2S postback
- Direction
- ElasticFunnels to Everflow
- Connect with
- Network ID + postback domain
- Click ID
- transaction_id or sub1 to sub5
- Delivery
- HTTP GET from a queue
- Filters
- Merchants and affiliate IDs
What the Everflow integration does
ElasticFunnels stores the Everflow transaction_id on the click. When a conversion is recorded it fills your postback URL template and sends it to Everflow.
- Build the postback URL in the parameter builder or edit it by hand
- Falls back through transaction_id and sub1 to sub5 if your parameter is missing
- Limit sends to chosen merchants, and whitelist or blacklist affiliate IDs
- Add several Everflow integrations, each with its own URL and filters
Values you can send
- transaction_id
- Everflow click ID
- order_id, amount, currency
- The conversion
- Customer
- Email, name, phone, IP
- Location
- Country, region, city
- Other
- Timestamp, sub1 to sub5
How to connect Everflow
Each postback is logged with the URL sent and Everflow's response.
Find your network ID
In Everflow, open Control Center → Configuration and copy your Network ID (nid).
Add Everflow
In Settings → Integrations → Affiliate Networks → Everflow, enter the nid and postback domain, then click Insert sample URL.
Pick the click ID parameter
Choose transaction_id or the sub parameter your Everflow offer uses to pass it.
Filter and test
Optionally limit by merchant or affiliate ID, save, then click an Everflow link and make a test purchase.
Full guide: Everflow integration
Everflow + split testing
Landers scored in Everflow
Each lander or presell variant's sales go back on its Everflow click.
Sales from any cart
Every sale recorded in ElasticFunnels fires the postback, whichever cart took the order.
Same sales in ElasticFunnels
Revenue by page, variant and traffic source next to what Everflow shows.
Works well with
50+ integrations in the catalogue. Browse all integrations
Everflow integration FAQ
Does Everflow send data to ElasticFunnels?
No. The integration is outbound only. ElasticFunnels sends conversions to Everflow and does not read reports from it.
Which parameter holds the Everflow click ID?
transaction_id on most offers. Some pass it in sub1 to sub5. If the parameter you picked is missing, ElasticFunnels checks transaction_id and sub1 to sub5.
Can I send postbacks only for some merchants or affiliates?
Yes. Pick specific merchants, and whitelist or blacklist affiliate IDs. You can add more than one Everflow integration with different filters.
Does the postback slow down checkout?
No. Postbacks are queued after the conversion is saved and sent as HTTP GET requests, so the buyer never waits on Everflow.