Google Analytics integration
Paste a GA4 measurement ID on a page and ElasticFunnels loads the Google tag there. Each funnel can report to its own GA4 property.
Google Analytics at a glance
- Type
- Analytics tag
- Connect with
- GA4 measurement ID (G-)
- Set on
- Each page, or site-wide
- Tracks
- Pageviews
- Direction
- Visitor browser to GA4
- Sale attribution
- ElasticFunnels analytics
What the Google Analytics integration does
The measurement ID is stored on the page, so different funnels, brands or campaigns can use different GA4 properties. When the page loads, the tag records the pageview in GA4.
- Set a GA Measurement ID in each page's settings
- Or add one Google Analytics tracking script for every page
- The integration form checks the G- format of the ID
- Sales stay attributed to ad, page and variant in ElasticFunnels
Where the ID goes
- Page settings
- GA Measurement ID per page
- Tracking scripts
- One GA4 tag on every page
- ID format
- G-XXXXXXXXXX
- On page load
- Pageview sent to GA4
How to connect Google Analytics
No gtag snippet to paste. The measurement ID is all ElasticFunnels needs.
Copy your measurement ID
In Google Analytics, open Admin → Property Settings and copy the Measurement ID. It starts with G-.
Add it to a page
Open the page's settings and paste it in GA Measurement ID. Each page can use its own GA4 property.
Or add it site-wide
In Pages → Tracking Scripts, add a Google Analytics script with the same ID to cover every page.
Full guide: Google Analytics integration
Google Analytics + split testing
Pageviews in GA4
Traffic and behaviour on your funnel pages in the GA4 property you pick.
Sales by ad and variant
Revenue, upsells and refunds by ad, page and variant in ElasticFunnels.
One property per funnel
Separate GA4 properties for separate funnels, brands or clients.
Split tests scored on sales
ElasticFunnels scores each variant on revenue, not on pageviews.
Other analytics and ad integrations
50+ integrations in the catalogue. Browse all integrations
Google Analytics integration FAQ
Do I need to paste the GA4 code into my pages?
No. Enter the measurement ID in the page settings, or once in Pages → Tracking Scripts, and ElasticFunnels loads the Google tag for you.
Can different funnels use different GA4 properties?
Yes. The measurement ID is set per page, so each funnel, brand or campaign can report to its own GA4 property.
Which ID format does it take?
A GA4 measurement ID in the format G-XXXXXXXXXX, from Admin and Property Settings in Google Analytics.
Where do I see which ad and variant made the sale?
In ElasticFunnels analytics. It attributes every sale, upsell and refund to the ad, page and variant. GA4 shows the traffic and behaviour on the pages.