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Native Ads
Taboola integration
Conversion postbacks and spend sync for Taboola native ad campaigns. Pixel attribution and S2S postbacks built for advertorial-first funnels.
What it does
Taboola native ads are how many direct response brands scale beyond Meta and Google. EF captures Taboola click IDs on landing, persists them through the funnel, and fires server-side conversion events on optin and purchase.
Daily ad spend sync pulls Taboola spend into EF reports so your ROAS dashboards include native traffic.
What you get
- Conversion event postback for optin, purchase, and custom events
- Click ID capture and attribution
- Pixel installation on EF pages
- Daily ad spend sync
- Multi-account support across Taboola backstages
- Conversion deduplication
- Audit log of every postback
- Backend script access for custom events
Setup
- In Taboola Backstage, get your account ID and API token.
- In ElasticFunnels, go to Settings → Integrations → Advertising → Taboola. Paste credentials.
- Configure conversion events to forward (optin, purchase).
- Install the Taboola pixel on EF pages via the EF script setting.
- Run a test purchase, confirm the conversion appears in Taboola Backstage.
