Taboola integration

What it does

Taboola native ads are how many direct response brands scale beyond Meta and Google. EF captures Taboola click IDs on landing, persists them through the funnel, and fires server-side conversion events on optin and purchase.

Daily ad spend sync pulls Taboola spend into EF reports so your ROAS dashboards include native traffic.

What you get

• Conversion event postback for optin, purchase, and custom events
• Click ID capture and attribution
• Pixel installation on EF pages
• Daily ad spend sync
• Multi-account support across Taboola backstages
• Conversion deduplication
• Audit log of every postback
• Backend script access for custom events