Google Ads integration

What it does

Google Ads optimizes against the conversion data you send back. EF captures gclid on landing, persists it through opt-in and checkout, and uploads offline conversions with revenue attached. Smart Bidding starts optimizing for actual purchase value, not just lead volume.

Spend sync pulls daily ad spend into EF so your ROAS dashboards show truth, not estimates. Multi-account support routes different funnels to different Google Ads MCCs.

What you get

• Offline conversion uploads with gclid and revenue attribution
• Enhanced conversions with hashed email and phone matching
• Conversion value rules and dynamic value passing
• Spend sync from Google Ads to EF reports daily
• Campaign and ad group management from EF
• Multi-account routing across MCCs
• Conversion action mapping per EF event type
• Test conversions visible in Google Ads diagnostics

Setup

1. In Google Ads, set up offline conversion actions with revenue tracking.
2. Enable enhanced conversions in conversion settings.
3. Connect EF to Google Ads via OAuth in Settings → Integrations → Advertising → Google Ads.
4. Map EF events to Google Ads conversion actions.
5. Run a test purchase, confirm the conversion uploads with the right gclid within 24 hours.