Klaviyo integration for leads
Every buyer, optin and abandoned checkout in ElasticFunnels can become a Klaviyo profile on the right list, so your flows start the moment the funnel event happens.
Klaviyo at a glance
- Type
- Email marketing
- Connect with
- Klaviyo private API key
- Runs from
- Automations
- Direction
- ElasticFunnels to Klaviyo
- Actions
- Profile, list subscribe, lookup
- Recipes
- Customer, purchase, form entry
What the Klaviyo integration does
The integration adds Klaviyo steps to ElasticFunnels automations. A funnel event starts the automation, and the Klaviyo step writes the profile or the list subscription.
- Start on a new purchase, new customer, form entry, abandoned cart, refund or chargeback
- Map email, name, phone, address and any custom properties as JSON
- Subscribe profiles to a list with marketing consent
- Look up a profile by email to branch the automation
Klaviyo steps in automations
- Create or update profile
- Email, name, phone, address
- Custom properties
- Any JSON you map
- Subscribe to list
- With marketing consent
- Get profile
- Look up by email
How to connect Klaviyo
The key is tested against your Klaviyo account when you save.
Create a private key
In Klaviyo, create a private API key. It starts with pk_.
Connect Klaviyo
Paste the key in Settings → Integrations → Email Marketing → Klaviyo.
Add a Klaviyo step
Pick a recipe or build an automation: choose the trigger, add a Klaviyo step and pick your list.
Full guide: Email marketing integrations
Klaviyo + CRM automations
Buyers to Klaviyo
Each new purchase creates or updates the buyer profile.
Optins to Klaviyo
Form entries become profiles on the list you choose.
Abandons to Klaviyo
Abandoned checkouts reach Klaviyo for your recovery flow.
Funnel data as properties
Pass trigger fields into Klaviyo as custom profile properties.
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Klaviyo integration FAQ
What does the Klaviyo integration send?
Profiles. An ElasticFunnels automation creates or updates a Klaviyo profile with email, name, phone, address and custom properties, and can subscribe it to a list with marketing consent.
Which funnel events can send contacts to Klaviyo?
Any automation trigger: a new purchase, a new customer, a form or collection entry, an abandoned cart, a refund, a chargeback or an incoming postback.
Which Klaviyo key do I need?
A private API key from your Klaviyo account. It starts with pk_. ElasticFunnels tests it against Klaviyo when you save the integration.
Does ElasticFunnels send Klaviyo order events?
No. The integration writes profiles and list subscriptions. To use order details in Klaviyo, map them into custom profile properties in the Klaviyo step.