Mailchimp integration for contacts
Every buyer, optin and new customer in ElasticFunnels can become a Mailchimp contact in the right audience, with the tags your campaigns need.
Mailchimp at a glance
- Type
- Email marketing
- Connect with
- Mailchimp API key
- Server prefix
- Read from the key
- Runs from
- Automations
- Direction
- ElasticFunnels to Mailchimp
- Recipes
- Customer, purchase, form entry
What the Mailchimp integration does
The integration adds Mailchimp steps to ElasticFunnels automations. A funnel event starts the automation, and the Mailchimp step writes the contact, its status and its tags.
- Start on a new purchase, new customer, form entry, abandoned cart, refund or chargeback
- Set the status to subscribed, pending or unsubscribed
- Add or remove tags picked from your audience
- Check whether a contact exists to branch the automation
Mailchimp steps in automations
- Create or update contact
- Email, first and last name
- Status
- Subscribed, pending, unsubscribed
- Add tags
- From your audience
- Remove tags
- From your audience
- Contact exists
- Look up by email
- Delete contact
- Remove from the audience
How to connect Mailchimp
Paste the full key. ElasticFunnels reads the server prefix, like us17, from the part after the dash.
Create an API key
In Mailchimp, go to Account → Extras → API keys and create a key.
Connect Mailchimp
Paste the key in Settings → Integrations → Email Marketing → Mailchimp.
Add a Mailchimp step
Pick a recipe or build an automation: choose the trigger, add a Mailchimp step and pick your audience.
Full guide: Email marketing integrations
Mailchimp + CRM automations
Buyers to Mailchimp
Each new purchase creates or updates the contact and tags it purchase.
Optins to Mailchimp
Form entries become subscribed contacts in the audience you choose.
Abandons to Mailchimp
Abandoned checkouts reach Mailchimp with a tag for your recovery email.
Refunds untagged
On Refund, remove the buyer tag so the contact leaves your customer campaigns.
Other email integrations
50+ integrations in the catalogue. Browse all integrations
Mailchimp integration FAQ
What does the Mailchimp integration send?
Contacts. An ElasticFunnels automation creates or updates a Mailchimp contact with email, first and last name and status, and can add or remove tags.
Which funnel events can add contacts to Mailchimp?
Any automation trigger: a new purchase, a new customer, a form or collection entry, an abandoned cart, a refund, a chargeback or an incoming postback.
Can I use double opt-in?
Yes. Set the status in the Mailchimp step to pending for new contacts, and Mailchimp asks them to confirm before they are subscribed.
Does ElasticFunnels send order details to Mailchimp?
No. The step writes the contact: email, first and last name, status and tags. Use tags to separate buyers, leads and abandons.