Compare your funnels side by side
Comparing funnels meant filtering to one, writing the numbers down, and filtering to the next.
The enemy is comparing funnels from memory.
Funnel is now a breakdown dimension anywhere analytics breaks results down. The new Funnel Performance card ranks your funnels by revenue, with estimated profit, AOV and upsell take next to each one, because a funnel can lead on revenue and still lose money.
Try it: add the Funnel Performance card to a dashboard and sort by estimated profit.