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Pricing Academy Blog
ImprovementAugust 21, 2026

Subscription numbers for any date range

MRR and subscribers as of the end of your date range, working cohort LTV, churn sparklines, and cancel reasons that are actually recorded.

You picked July on the subscriptions dashboard and MRR still showed today. The cohort card said there was no data. Every cancel reason read "Not specified".

The enemy is a subscriptions dashboard you cannot use to answer a question about last month.

MRR and subscriber count now answer for the date range you pick: they show what was true at the end of it. Cohort LTV is built from when each subscription actually started, so the cohorts are there. Churn and the KPI cards get sparklines. The cancel reason a customer picks in the exit survey is now recorded, and there is a standard set of reasons so the survey is never empty.

Try it: open the subscriptions dashboard, set the range to last month, and compare MRR with this month.

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