See who else a contact matches

A customer writes in about an order, and you suspect they also bought from your other store under a second email. Until now you had to search each brand by hand to find out.

The enemy is one person scattered across records you can't see side by side.

A contact's side panel now has a Matches block, and the same block sits in an order's details under Customer information. It lists contacts merged into this one, possible duplicates in the brand with the reason (same phone, same visitor profile, a shared order), and contacts with the same email or phone in other brands of your organization. Each line is labelled Confirmed or Likely. Matches never look outside your organization. A brand you can't open shows up only as a count, with no name or link, and names from another brand stay masked unless you may see contact details there. Each possible duplicate can be merged, or marked as not the same person, right in the block.

Try it: open Reports, then Contacts, pick a contact and look for Matches in the side panel. Or open an order under Reports, then Conversions.