A Funnelytics alternative
Funnelytics maps and tracks funnels that live anywhere. ElasticFunnels hosts the funnel itself, so the pages, checkout and sales data come from one place, with no script to install.
| At a glance | Funnelytics | ElasticFunnels |
|---|---|---|
| What it is | A funnel mapping canvas plus analytics for any website | A funnel builder with its own checkout and analytics |
| Starting price | Map Pro: $39 a month, mapping only | Starter: $97 a month, pages, checkout and reports |
| Works on | Any site, through a tracking script | Pages and funnels hosted on ElasticFunnels |
| Verdict (20 Oct 2026) | Pick it to plan funnels visually or measure pages built elsewhere. | Pick it to build, test and sell from the same funnel you measure. |
The report and the funnel are the same thing
Funnelytics reads your funnel from the outside. ElasticFunnels runs it.
On Funnelytics, purchase tracking and ad cost arrive with Performance Business at $349 a month, and the page builder and checkout stay with another tool. Every sale has to be passed to it.
On ElasticFunnels the checkout records the order itself, tied to the ad, UTM, affiliate and page variant of the last click. The UTM report shows revenue, conversions and ROI per campaign, and dashboards are built from 80+ card types, with ad spend from connected Meta, Google, TikTok, Bing and LinkedIn accounts.
Split tests run under one URL with a significance check, and Funnel AI Analysis reviews sessions and emails you when a step breaks or drops off. See analytics.
Funnelytics vs ElasticFunnels side by side
Where Funnelytics does not publicly state a capability, we say so. Where ElasticFunnels lacks one, we say that too.
| Funnelytics | ElasticFunnels | |
|---|---|---|
| Drag-and-drop funnel map | YesUnlimited canvases and collaborators, a library of funnel templates and a profit simulation, from Map Pro. | No planning canvasThe funnel builder canvas runs the live funnel (pages, upsells, checkout, split test nodes). There is no sketch mode or simulation. |
| Tracks sites on other builders | YesA base script installed through Google Tag Manager, WordPress, Webflow or a Shopify custom pixel. | NoReports cover pages and funnels hosted on ElasticFunnels only. |
| Forecasts and KPI targets | YesKPI targets, alerts and forecasts from Performance Pro. | PartialNo forecasts. Funnel AI Analysis emails anomaly reports on drop-offs and broken steps. |
| Purchase tracking | Partial. Purchases, deals and custom events on Performance Business. | YesThe checkout records every order, bump, upsell, refund and rebill on the customer record. |
| Ad cost and profit | Partial. Ad account connections on Performance Business. | YesSpend, CPC and CPA from Meta, Google, TikTok, Bing and LinkedIn, and a money flow card from revenue to net profit. |
| Revenue by UTM | Not publicly stated as a UTM report. Sources are tracked from Performance Pro. | YesRevenue, conversions and ROI per source, medium, campaign, content and term. |
| Visitor paths | YesLead paths on Performance Pro, visitor-to-customer paths on Performance Business. | PartialSession replays show what each visitor did on the page. Sales are credited to the last click. |
| Page and funnel builder | Not publicly stated. Pages are built elsewhere. | YesPages, funnels, quizzes and popups. The AI builder writes any page you describe or clones one from a URL. |
| A/B split tests | Not publicly stated | Yes2 to 5 variants under one URL, weighted, with a significance check. You mark the winner. |
| Checkout, bumps and upsells | Not publicly stated | YesStripe, NMI, PayPal, Klarna and Authorize.net, with order bumps and one-click upsells on every plan. |
| Server-side conversions | Not publicly stated | YesThe sale posts back to Meta, Google Ads, TikTok and more. |
| Integrations | Zapier and webhooks. Google Ads, Meta, HubSpot, GoHighLevel and Shopify on Performance Business. | YesREST API, webhooks, the ef CLI and an MCP server, next to ad platform, email and merchant connections. |
How we source this. Every Funnelytics cell comes from funnelytics.io and help.funnelytics.io, checked on 20 October 2026. Where they do not publicly state a capability we say so, rather than claiming they lack it. If anything here is out of date, email [email protected] and we will correct it. ElasticFunnels is not affiliated with Funnelytics.
Funnelytics pricing vs ElasticFunnels pricing
Funnelytics sells mapping and measurement. ElasticFunnels prices the funnel, checkout and reports together, by page views.
Funnelytics
Priced by plan, monthly
- Funnelytics Map Pro$39 a month, mapping canvas
- Funnelytics Performance Pro$129 a month, automatic tracking, lead paths, forecasts
- Funnelytics Performance Business$349 a month, purchases, ad cost, Vision AI
- Funnelytics EcomShopify LTV product, price not publicly stated
- Funnelytics trial7 days on Map Pro, 14 days on Performance
ElasticFunnels
Metered on page views
- ElasticFunnels Starter$97 a month, 50,000 page views, 3 brands
- ElasticFunnels Growth$197 a month, 250,000 page views, 10 brands
- ElasticFunnels Scale$497 a month, 500,000 page views, unlimited brands
- Checkout fee0.5% on EF-run gateways only
- Free trial14 days
Count the other tools too. A Funnelytics plan sits on top of a page builder and a cart you already pay for. On ElasticFunnels the pages, checkout, split tests and reports are on every plan. See every plan on the pricing page.
What Funnelytics is built for
Two jobs ElasticFunnels does not do.
Planning a funnel on a canvas
Agencies sketch a client's funnel from templates, share it with collaborators and run a profit simulation before a page exists.
Measuring a stack you keep
If your pages stay on WordPress, Webflow or Shopify, its script follows visitors across those domains and draws the paths they took.
When the funnel moves to ElasticFunnels, the tracking comes with it. Every page view, order and split test result is recorded by the platform that served it.
Which one is for you
Checked 20 October 2026.
Funnelytics suits
Strategists and agencies who map funnels for clients, and teams who measure pages hosted across several tools.
Pick ElasticFunnels if
You run paid traffic to your own offer and want the pages, the checkout and the numbers in one account, with each order traced to its ad. Start with the 14-day free trial.
How to switch from Funnelytics
Your map becomes the build plan.
Build the steps on your map.
Paste each live page URL into the AI builder, or describe the page, and wire the steps together in the funnel builder.
Add the checkout and ad accounts.
Connect Stripe, NMI, PayPal, Klarna and Authorize.net, then your ad accounts so spend sits next to revenue.
Send one campaign to it.
Watch its orders, UTMs and test results in the dashboards, then move the rest.
Bring your Funnelytics map.
Book a demo with the map of the funnel you run today. We will show how those steps would run on ElasticFunnels, and which reports you would get without a tracking script.
Funnelytics alternative FAQ
Is ElasticFunnels a Funnelytics alternative?
For funnels you host on ElasticFunnels, yes: the pages, checkout and analytics sit in one account, so every order is tied to its ad, UTM and page variant. For mapping a funnel before you build it, or tracking pages on another builder, Funnelytics is the better fit.
Does ElasticFunnels have a drag-and-drop funnel map like Funnelytics?
No. ElasticFunnels has a visual funnel builder whose canvas runs the live funnel: pages, upsells, checkout and split test nodes. It has no planning canvas for sketching a funnel, and no profit simulation or forecasts.
Can ElasticFunnels track a funnel built on another platform?
No. ElasticFunnels analytics report on pages and funnels hosted on ElasticFunnels. Funnelytics installs a tracking script on any site, through Google Tag Manager, WordPress, Webflow or a Shopify custom pixel.
How much does Funnelytics cost?
On 20 October 2026 Funnelytics listed Map Pro at $39 a month, Performance Pro at $129 a month and Performance Business at $349 a month, with a 7-day trial on Map Pro and a two-week trial on the Performance plans. ElasticFunnels starts at $97 a month, pages and checkout included.
Which Funnelytics plan tracks purchases and ad cost?
Performance Business. Its pricing page lists purchase, deal and custom event tracking and ad account connections for cost and profit on that plan. On ElasticFunnels every order is recorded by its own checkout, and ad spend comes in from connected Meta, Google, TikTok, Bing and LinkedIn accounts, on every plan.
How does ElasticFunnels credit a sale?
Each order is credited to the last click before it: the ad, UTM, affiliate and page variant that brought the buyer. Funnelytics shows the paths visitors took across pages on its Performance plans.
How do I move from Funnelytics?
Keep your Funnelytics map as the plan. Rebuild the pages on ElasticFunnels with the AI builder, add the checkout, and send one ad to the new funnel. Its sales, UTMs and split test results show up in the dashboards with no extra tracking script.
Other comparisons
Every comparison is sourced from the vendor's own pages and dated.
ClickFunnels alternative
The page builder with courses and email, against the funnel built for paid traffic.
CBSplit alternative
For ClickBank, BuyGoods and Digistore24 vendors: AI-built pages and split tests on the same URL.
Swipe Pages alternative
Ad landing pages, against same-URL split tests with the checkout behind them.
GoHighLevel alternative
The agency CRM, against a funnel platform built for paid traffic.
All comparisons
Every ElasticFunnels comparison, sourced, dated and corrected when a vendor ships something new.