What is the difference between an order bump and an upsell?

The order bump sits on the checkout and is accepted before the payment. An upsell comes after the payment, on its own page, as a separate offer the buyer accepts with one click.

What does bump mean in sales?

It is short for order bump: an add-on that bumps up the value of the order the buyer is already placing.

Do order bumps increase average order value?

Every buyer who ticks the box adds the bump's price to that order, so they raise average order value when people take them. How many do depends on the offer: measure it on your own checkout.

How is the order bump charged?

In the same payment as the main order. The bump is added to the order as its own line, and the buyer pays the new total once.

Can I add more than one order bump?

Yes. Click Add bump again on the same Set Checkout Bumps node to offer another bump product.

Where does the bump's price come from?

From the product. The Price field in the bump window is read-only and shows the product's price; change the price on the product itself.

Can I A/B test an order bump?

Yes. Put a Split Test node in the checkout's page events with a Set Checkout Bumps node on each branch, each with a different bump product (for example the same pack at two prices).

Why doesn't my order bump show on the checkout?

Check four things: the product's Classification is Bump, the page is marked Is checkout page, the checkout has a spot for the bump, and you clicked Publish.

Can the bump be a digital product?

Yes. The Type of the product (Physical, Digital or Service) is separate from its Classification; any type can be a bump.

Do coupons apply to the order bump?

That is up to the coupon: each coupon has an Applies on bump offers setting that decides whether it can be used on bump products.

Where do I see order bump revenue?

Reports count bump revenue as part of the main order, in the Main Order Value, because the bump is bought on the main order form. It is not counted as an upsell.

Can I set up an order bump with the ef CLI?

Yes. Create the product with ef products create --classification bump, then add a Set Checkout Bumps node to the checkout's page events with ef pages events. The “Or send this tutorial to your AI” box above hands your agent these steps.

How much does it cost to add order bumps in ElasticFunnels?

Every feature is on every plan, including checkouts, order bumps and upsells; plans differ only in usage limits. Plans start at $97 a month, with a 14-day free trial.

How to Add an Order Bump to Your Checkout

What you'll build

An order bump, a one-click add-on, on a demo store's checkout built from the insole kit in our template library: an arch massage roller for $29, shown with its photo under the order total. When the buyer adds it to two pairs of insoles, the total goes from $45.90 to $74.90 and the roller is paid in the same payment as the main order.

New to order bumps? Read the full guide first: what an order bump is, how it differs from an upsell, what to charge for it and how to measure take rate.

You need a checkout page in ElasticFunnels (a page marked Is checkout page, with a spot for the bump: the demo checkout shows its bumps under the order total) and a main product it sells. The bump is added with a page event on that checkout, so nothing on the page design changes.

1Create the bump product

Go to Settings › Products and click Create product. Enter a Title and a Code, set Classification to Bump, fill in the Price (the Retail Price, the regular price, is optional) and click Create product.

Create product: the title Kinsole Arch Massage Roller, the code KNS-ROLLER, Classification set to Bump, price 29 and retail price 45; the new product appears at the top of the list — The classification is what makes a product a bump: only products classified as Bump can be picked for the checkout.

2Open the checkout's Page Events

In Pages, search for your checkout page and click the lightning icon on its row (Page Events). The page events canvas opens with the Funnel Entry Point.

The pages list is filtered to Checkout and the Page Events icon on the Checkout row opens the page events canvas — Page events run each time the page loads, before the buyer sees it.

3Add a Set Checkout Bumps node

Drag from the entry point's output pin and release on an empty part of the canvas. In Create New Node, search for bump and click Set Checkout Bumps. The node arrives already connected to the entry point.

A wire is dragged from the Funnel Entry Point's output pin; in Create New Node the search for bump finds Set Checkout Bumps, which lands on the canvas already connected — Set Checkout Bumps is only offered on pages marked as checkout pages.

4Pick the bump

On the node, click Add bump. Choose your product under Product: the list shows only Bump products, and Title and Price fill in from it. Write the one-line pitch in Description, optionally an Added message. The Image comes from the product's photo; the roller was just created without one, so click Pick image and choose it under Product Images. Click Save Bump.

Add bump opens Set Checkout Bump; the product Kinsole Arch Massage Roller is picked, the title and price 29 fill in, the description and the added message are typed, the roller photo is picked under Product Images and the bump is saved on the node — The price always comes from the product (the field is read-only), so change it on the product. Add bump again to offer a second one.

5Publish

Click Publish. The confirmation Page Events Saved appears and the bump is live on the checkout.

Publish is clicked and the confirmation Page Events Saved appears above the canvas — Until you publish, the live checkout keeps its previous page events.

6Check it on the live checkout

Open the checkout for your main product. The bump shows with its photo, title, price and description; how it looks comes from the checkout's design (this kit shows a card with an Add button, other checkouts a tick box). Add it: the roller joins the order summary and the total goes from $45.90 to $74.90.

The live insole kit checkout at a total of $45.90 with the Arch Massage Roller bump card; Add is clicked, a $29.00 roller line joins the order summary and the total becomes $74.90 — The bump is added to the same order and paid in one payment with it. In the demo this is the brand's local checkout; on your account it is your checkout's domain.

Common mistakes

Leaving the product as a Main product. Only products classified as Bump appear in the bump picker; change the Classification on the product.
Adding the node to a page that is not a checkout page. Set Checkout Bumps only appears on pages marked Is checkout page.
Typing a new price in the bump window. The price comes from the product. To test two prices, create two bump products.
Forgetting to publish. The live checkout only changes after Publish.
Offering something unrelated. A bump works when it completes the main purchase: a refill, a travel size, an accessory.

Keep going

Why bumps work, what to charge and how to measure them: what is an order bump. The offer after the payment: what is an upsell. Everything the checkout can do: custom checkouts. Bumps on the checkout: order bumps. Offers after payment: one-click upsells and downsells. Test two versions of a page on one URL: A/B test a landing page. All tutorials: the Academy.

How to add an order bump