Microsoft Ads integration for ROI
Connect Microsoft Advertising (Bing Ads) once. ElasticFunnels pulls your daily spend per ad and puts it next to the sales your funnel made.
Microsoft Ads at a glance
- Type
- Ad platform
- Connect with
- Microsoft sign-in (OAuth)
- Spend sync
- Daily spend per ad
- Click ID
- msclkid captured on landing
- Link template
- Campaign, ad group, ad IDs
- Also known as
- Bing Ads
What the Microsoft Ads integration does
Microsoft Advertising reports what you spent. ElasticFunnels knows what sold. The integration brings both into one report, so profit and cost per sale are there without a spreadsheet.
- Sign in with Microsoft and pick the ad account for this brand
- Spend syncs automatically from an ad performance report, per day and per ad
- The link builder fills in ValueTrack macros for campaign, ad group and ad
- The Microsoft click ID (msclkid) is stored on every click that lands on your pages
What the integration uses
- Ad account
- Picked after sign-in
- Spend
- Daily, per ad
- msclkid
- Saved on the click
- UTM template
- ValueTrack macros
- Extra tokens
- Keyword, device, match type
How to connect Microsoft Ads
Your Microsoft account needs at least read access to the ad account.
Connect Microsoft
In Settings → Integrations → Ad Platforms → Bing Ads, click Connect and sign in with your Microsoft account.
Pick the ad account
Back in ElasticFunnels, select the ad account to link to this brand and save.
Build your ad links
In Tools → Tracking → Tracking Link Builder, choose Bing Ads under Auto Cost Update and use the link as your final URL.
Full guide: Tracking Link Builder Ad spend metrics
Microsoft Ads + analytics
Spend into reports
Microsoft Ads spend sits next to revenue, so profit and cost per sale are in one view.
Tagged ad links
Campaign, ad group and ad IDs ride on every click from Bing search.
Test the landing page
Split test the page search traffic lands on and compare sales per variant.
Sell on your checkout
The sale and the upsells happen on your own checkout, tied to the same click.
Other ad platform integrations
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Microsoft Ads integration FAQ
Is this the Bing Ads integration?
Yes. Microsoft Advertising was called Bing Ads, and the integration is listed as Bing Ads (Microsoft Advertising) in ElasticFunnels.
What does the Microsoft Ads integration do?
It syncs your Microsoft Ads spend, per day and per ad, into ElasticFunnels next to your funnel revenue. With the tracking link template, spend and sales line up per campaign and ad.
How do I connect Microsoft Ads?
Sign in with your Microsoft account from the integration, then pick the ad account for your brand. There is no API key to copy.
How does ElasticFunnels know a sale came from Bing?
Your final URLs carry ValueTrack macros from the Tracking Link Builder, and the Microsoft click ID (msclkid) is saved on the click. The sale is attributed to that click.