LinkedIn Ads integration for ROI
Connect your LinkedIn ad account once. ElasticFunnels pulls the spend on a schedule and puts it next to the sales your funnel made, per campaign and per ad.
LinkedIn Ads at a glance
- Type
- Ad platform
- Connect with
- LinkedIn sign-in (OAuth)
- Spend sync
- Automatic, per ad account
- Click ID
- li_fat_id captured on landing
- Link template
- Campaign, group, creative IDs
- Insight Tag
- Tracking script template
What the LinkedIn Ads integration does
LinkedIn reports what you spent. ElasticFunnels knows what sold. The integration brings the two together so cost, revenue and profit sit in the same report.
- Sign in with LinkedIn and pick the ad account for this brand
- Spend syncs automatically into your ad spend reports
- The link builder adds LinkedIn campaign, campaign group and creative macros to your URLs
- The LinkedIn click ID (li_fat_id) is stored on every click that lands on your pages
What the integration uses
- Ad account
- Picked after sign-in
- Spend
- Synced from LinkedIn
- li_fat_id
- Saved on the click
- UTM template
- Campaign, group, creative
- Insight Tag
- Added as a tracking script
How to connect LinkedIn Ads
Your LinkedIn user needs at least read access to the ad account.
Connect LinkedIn
In Settings → Integrations → Ad Platforms → LinkedIn Ads, click Connect and sign in to LinkedIn.
Pick the ad account
Back in ElasticFunnels, select the ad account to link to this brand and save.
Build your ad links
In Tools → Tracking → Tracking Link Builder, choose LinkedIn Ads under Auto Cost Update and use the link in your ads.
Add the Insight Tag
Optional: add the LinkedIn Insight Tag in Pages → Tracking Scripts with your partner ID.
Full guide: Tracking Link Builder Ad spend metrics
LinkedIn Ads + analytics
Spend into reports
LinkedIn spend sits next to revenue, so profit and cost per sale are in one view.
Tagged ad links
Campaign and creative IDs ride on every click from LinkedIn.
Test the landing page
Split test the page LinkedIn traffic lands on and compare sales per variant.
Sell on your checkout
The sale and the upsells happen on your own checkout, tied to the same click.
Other ad platform integrations
50+ integrations in the catalogue. Browse all integrations
LinkedIn Ads integration FAQ
What does the LinkedIn Ads integration do?
It syncs your LinkedIn ad spend into ElasticFunnels so it sits next to your funnel revenue. With the tracking link template, spend and sales line up per campaign and ad.
How do I connect LinkedIn Ads?
Sign in with LinkedIn from the integration, then pick the ad account for your brand. There is no API key to copy.
How does ElasticFunnels know a sale came from LinkedIn?
Your ad links carry LinkedIn UTM and ID macros from the Tracking Link Builder, and the LinkedIn click ID (li_fat_id) is saved on the click. The sale is attributed to that click.
Can I add the LinkedIn Insight Tag to my pages?
Yes. Tracking Scripts has a LinkedIn Insight Tag template. Enter your partner ID and it loads on your pages.