Reddit Ads integration for sales
Sales from your Reddit ads go back to Reddit from the server, matched to the ad click, so Reddit sees real purchases and not only what the pixel caught in the browser.
Reddit Ads at a glance
- Type
- Ad platform
- Connect with
- Access token + ad account ID
- Sends
- Purchase events, server side
- Click ID
- rdt_cid
- Spend sync
- Not available
- Link template
- Campaign, ad group, ad IDs
What the Reddit Ads integration does
Reddit captures the click. ElasticFunnels records the sale. When postbacks are on, each sale from a Reddit click is sent to the Reddit Conversions API with the order value and the click ID.
- The rdt_cid click ID is saved on the click when the buyer lands
- Sales go to Reddit as Purchase events with value, currency and item count
- The buyer email is SHA-256 hashed before it leaves ElasticFunnels
- The link builder adds Reddit campaign, ad group and ad macros to your URLs
What each postback carries
- Event
- Purchase
- Value
- Order total, currency, items
- Match keys
- Hashed email
- Click
- rdt_cid, IP, user agent
- Conversion ID
- The ElasticFunnels conversion code
How to connect Reddit Ads
By default a sale is only sent when the click has an rdt_cid. A force-send option sends it anyway, at lower match quality.
Get your Reddit credentials
Create a Reddit Ads API app, generate an access token, and copy your ad account ID (it starts with a2_).
Connect Reddit Ads
In Settings → Integrations → Ad Platforms → Reddit Ads, paste the token and ad account ID and turn on conversion postbacks.
Install the Reddit Pixel
Add the Reddit Pixel to your landing pages as a custom script in Pages → Tracking Scripts.
Build your ad links
In Tools → Tracking → Tracking Link Builder, choose Reddit Ads under Auto Cost Update and use the link in your ads.
Full guide: Tracking Link Builder
Reddit Ads + analytics
Sales back to Reddit
Purchases from Reddit clicks go to the Conversions API from the server.
Sales in your reports
Revenue per campaign and ad from the IDs on each click.
Test the landing page
Split test the page Reddit traffic lands on and compare sales per variant.
Sell on your checkout
Checkout and upsells on your own pages, tied to the same click.
Other ad platform integrations
50+ integrations in the catalogue. Browse all integrations
Reddit Ads integration FAQ
What does the Reddit Ads integration send?
Purchase events. Each sale from a Reddit click goes to the Reddit Conversions API with the order value, currency, item count, a hashed email and the rdt_cid click ID.
What do I need to connect Reddit Ads?
A Reddit Ads API access token and your Reddit ad account ID. You paste both in the integration and switch on conversion postbacks.
Does ElasticFunnels import my Reddit ad spend?
No. The integration sends conversions to Reddit. Spend is not synced from Reddit today.
What if the rdt_cid is missing on a click?
The sale is not sent by default. Turn on force send to send it without the click ID, with lower match quality.