The sticky.io alternative with funnels
sticky.io (formerly LimeLight CRM) bills subscriptions for a license plus a share of sales. ElasticFunnels routes across your MIDs too, and adds the funnel pages and tests.
Comparing more options? See other sticky.io alternatives, ranked.
| At a glance | sticky.io | ElasticFunnels |
|---|---|---|
| Starting price | sticky.io: $499 a month + 1% of sales + $0.04 per decline | ElasticFunnels Starter: $97 a month |
| Free trial | Not publicly stated | 14 days. |
| Split tests | A/B and multivariate tests on headlines, styles and fields. How variants are served is not publicly stated. | Any page under one URL, decided on sales. |
| MID routing | Yes. Routing profiles, MID groups and cascades. | Yes. Weighted routing across your NMI MIDs, with a daily cap per MID and a per-MID performance report. |
| Verdict | Built for subscription billing with managed dunning at volume. | Pick ElasticFunnels for the funnel, billing and attribution on one plan, with affiliates credited by postback. |
The funnel in front of the billing
sticky.io is built around the subscription. ElasticFunnels is built around the funnel that sells it.
sticky.io bundles a drag-and-drop checkout builder with its CRM, and its Shopify checkout setup names a partner, Subscribe Funnels, for the page builder. Server-side conversions to Meta, Google or TikTok are not publicly stated.
ElasticFunnels builds the presell, the VSL and the checkout, and splits them under one URL. Winners are picked on sales, orders spread by weight across your NMI MIDs.
Each order is tied to its ad and page variant and posted back server-side to Meta, Google Ads and TikTok. See split testing.
sticky.io vs ElasticFunnels side by side
Where sticky.io does not publicly state a capability, we say so.
| sticky.io | ElasticFunnels | |
|---|---|---|
| A/B split tests | Yes. "A/B and multivariate tests on headlines, styles, and field options". Shared URL not publicly stated. | YesVariants rotate server-side under one URL, so Meta, Google and TikTok keep their learning. Winners are picked on sales. |
| Routing by UTM, country or device | Not publicly stated | YesRoute visitors by UTM, country, device, affiliate or any query parameter, on the same URL. |
| Page and funnel builder | Yes. Drag-and-drop funnel and checkout builder. | YesPages, funnels, quizzes and popups, with reusable components and pages as code. |
| AI page builder | Yes. A built-in AI assistant for building funnels. | YesBuilds any page you describe, from VSLs and advertorials to quizzes and checkouts. Or paste a URL and the AI clones it into an editable page. |
| Order bumps | Yes. | YesOrder bumps on the checkout, then one-click upsells and downsells after it. |
| One-click upsells and downsells | Yes. One-click upsells and post-purchase offers. A named downsell feature is not described. | YesOne-click upsells and downsells charge the saved card, with no second form. |
| Subscriptions and dunning | Yes, the core product. sticky.io's Smart Dunning retries 1 to 5 times, and Recovery is an add-on. | YesSubscriptions and rebills live on the same customer record as the first order. |
| Payment processors | Yes. sticky.io lists "160+ payment gateways". | YesStripe, NMI, PayPal, Klarna and Authorize.net, plus Shop Pay. Connect as many merchant accounts as you run. |
| Routing across merchant accounts | Yes. sticky.io offers weighted, round robin and priority routing, MID groups, cascade profiles on initial and subscription orders. | YesWeighted across your NMI MIDs on the first sale, filtered by card brand, product and amount, with a daily cap per MID; upsells and rebills stay on the MID that stored the card. The load balancing report breaks out sales, revenue and refunds per MID. |
| CRM | Yes. Subscription and order CRM. Pipelines or custom objects not publicly stated. | YesCustom entities, fields, pipelines and stages, not just a contact list. |
| Email marketing | Partial. Customer notifications, campaigns through Klaviyo or Mailchimp. | YesEmails start from your order data: a customer enters or leaves a saved audience (bought X but not Y, refunded, top spenders) or matches a live audience on your page. First time only or at most once per gap you set, with an optional holdout. Sent through your own SMTP, Amazon SES, Postmark, SendGrid, Mailgun, Brevo, Resend or Mailrelay, with unsubscribes handled. Newsletters go out from Klaviyo, ActiveCampaign or Mailchimp, kept in step with your audiences. |
| Affiliate program | Partial. Affiliate tracking and reporting. Commission payouts not publicly stated. | YesRun your own affiliate program, and take BuyGoods, ClickBank and Digistore24 orders by postback. |
| Call center | Yes. Phone orders from the New Order tab, and call-confirm with Five9. | YesAgent queue, screen pop, dispositions, do-not-call list and agent commissions, with phone orders on the customer record. On every plan. |
| Server-side conversions | Not publicly stated | YesThe sale posts back server-side to Meta, Google Ads, TikTok, Snapchat, Pinterest, Reddit and more. |
| Sale-level attribution | Partial. Revenue by affiliate, offer, creative or traffic source. | YesEvery order is tied to its ad, UTM and page variant. Build dashboards from 80+ card types. |
| API and developer access | Yes. Full API, headless access and webhooks. | YesREST API, the ef CLI, server-side scripts on any page and an MCP server for AI agents. |
| AI coding agents and CLI | Not publicly stated. A REST API for orders, customers and subscriptions. Pages are hosted elsewhere. | YesClaude Code or Codex can build pages, launch split tests and read the results through the ef CLI. ef mcp connects Claude Desktop. |
| Share of sales | Yes. sticky.io takes 1% down to 0.25% by volume, plus a fee per decline. | 0.5% on EF-run gateways only. No fee per decline. |
How we source this. Every sticky.io cell is taken from their own public site or documentation, last checked on 19 October 2026 at sticky.io and support.sticky.io. Where they do not publicly state a capability we say so, rather than claiming they lack it. If anything here is out of date, email [email protected] and we will correct it. sticky.io is a trademark of sticky.io, Inc. ElasticFunnels is not affiliated with it.
A bill that grows with your declines
sticky.io's pricing page lists three charges: a monthly license, a share of gross sales, and a fee on each declined charge.
A fee on every declined charge
Each decline costs $0.04 on the entry tier, and the rate drops to $0.03 and then $0.02 only at the higher sales tiers. ElasticFunnels charges nothing per decline, and its 0.5% applies only to orders through an EF-run gateway.
Source: sticky.io's pricing page, checked 12 Oct 2026
One month on sticky.io's own pricing calculator
- Sales in the month
- $1,000,000
- Declined charges
- 2,000
- sticky.io bill for the month
- $10,080
- ElasticFunnels fee per decline
- None
sticky.io pricing vs ElasticFunnels pricing
sticky.io charges a license, a share of sales and a fee per decline. ElasticFunnels charges a plan by traffic.
sticky.io
License plus a share of gross sales and a per-decline fee
- sticky.io, up to $500K sales a month$499 a month + 1% + $0.04 per decline
- sticky.io, $500K to $2.5M$2,500 a month + 0.75% + $0.04
- sticky.io, $2.5M to $10M$7,500 a month + 0.50% + $0.03
- sticky.io, $10M and up$9,500 a month + 0.25% + $0.02
- sticky.io RecoveryPerformance-based, on request
- sticky.io trialNot publicly stated
ElasticFunnels
Metered on page views
- ElasticFunnels Starter$97 a month, 50,000 page views, 3 brands
- ElasticFunnels Growth$197 a month, 250,000 page views, 10 brands
- ElasticFunnels Scale$497 a month, 500,000 page views, unlimited brands
- ElasticFunnels EnterpriseCustom terms, on request
- Checkout fee0.5% on EF-run gateways only
- Free trial14 days
You pay for declines too. sticky.io publishes its pricing, and its share of sales falls as you grow. ElasticFunnels charges no share on external carts, no fee per decline, and 0.5% on orders through an EF-run gateway. See every plan on the pricing page.
How each order shows up in Shopify
Billing in ElasticFunnels, shipping wherever it already runs.
The first order
A paid order tagged ElasticFunnels, so a Shopify Flow or a 3PL rule can tell it apart from orders placed in your store.
Upsells from the funnel
Folded into that first order when merging is on, instead of arriving as extra orders.
A gift to a friend
Separate, zero-price, tagged "gift" and shipped to the recipient. Never packed in the buyer's box.
Orders from your own store
Left alone. ElasticFunnels only edits orders it created.
The subscription
Plans, price steps, dunning and save offers are run by ElasticFunnels, on the same customer record as the first order.
The funnel and the subscription share one record, and fulfillment stays where it already works. Order sync details.
What sticky.io is built for
sticky.io specialises in subscription billing.
Managed dunning and recovery
Machine-learning Smart Dunning as a managed service, and a performance-priced Recovery product.
Subscription tools in depth
Trials, proration, plan bundles and a member portal for subscribers.
ElasticFunnels runs subscriptions too, with intro-to-full price steps, dunning and save offers at cancellation, and adds the pages and split tests that bring the subscriber in.
Which one is for you
Every rebill starts with a funnel that converts.
sticky.io is built for
Subscription businesses at volume that want dunning and recovery handled for them, with pages built elsewhere.
Pick ElasticFunnels if
You want the pages, the tests, the checkout and the routing in one place, with the sale posted back to the ad. Start with the 14-day free trial.
How to switch from sticky.io
Move new orders first, rebills later.
Clone your funnel pages.
Paste each page URL into the AI builder and get an editable ElasticFunnels page back.
Connect your MIDs.
Add Stripe, NMI, PayPal, Klarna and Authorize.net. Rebuild your routing rules on NMI.
Send new orders through ElasticFunnels.
Compare on sales, then plan the subscription migration.
Bring the offer you bill on sticky.io.
Book a demo and bring the funnel you run on sticky.io today, with the ads behind it. We will walk through how the same funnel runs on ElasticFunnels: split tests under one URL, routing across your MIDs, and the sale posted back to the ad.
sticky.io alternative FAQ
Is ElasticFunnels a sticky.io alternative?
Yes, if you want the funnel and the billing together. sticky.io is a subscription billing CRM with a checkout. ElasticFunnels adds the funnel pages, split tests under one URL and server-side conversions, with MID routing on the same record.
What does sticky.io do?
sticky.io, formerly LimeLight CRM, is a subscription billing CRM and checkout with payment routing, dunning and a performance-priced Recovery add-on. Its funnel pages come from its no-code builder or another tool. ElasticFunnels runs the funnel pages, the checkout, routing across your NMI MIDs and subscriptions with dunning on one customer record.
How much does sticky.io cost?
sticky.io starts at $499 a month plus 1% of gross sales and $0.04 per decline, up to $500K a month in sales, with lower rates at higher volume. On sticky.io's own calculator, a month with $1M in sales and 2,000 declines comes to $10,080, about 1% of sales all in. ElasticFunnels starts at $97 a month.
Does sticky.io charge for declined transactions?
Yes. sticky.io's pricing page lists $0.04 per decline up to $2.5M a month in sales, then $0.03 and $0.02 at higher volume. ElasticFunnels charges nothing per decline.
Does sticky.io route payments across MIDs?
Yes. sticky.io has routing profiles, MID groups and cascade profiles. ElasticFunnels also routes across MIDs.
Does sticky.io send server-side conversions to ad platforms?
This is not publicly stated. sticky.io reports revenue by affiliate, offer, creative and traffic source. ElasticFunnels posts the sale server-side to Meta, Google Ads, TikTok and more.
How do I move from sticky.io?
Clone your pages with the AI builder, connect your MIDs and routing rules, send new orders through ElasticFunnels, then plan the subscription migration.
Other comparisons
Every comparison is sourced from the vendor's own pages and dated.
Comparing more options? Every tool on the list, and who each one suits.
Konnektive alternative
The billing CRM, against billing plus the pages and split tests that feed it.
Checkout Champ alternative
A DR cart and CRM, against a funnel builder with the same MID routing.
SamCart alternative
A checkout for creators, against the whole funnel around the checkout.
Shopify alternative
A store with an app for everything, against a funnel built for direct response.
TagadaPay alternative
A DR checkout tied to its own processor, against call center, affiliates and MID routing on your own merchant accounts.
All comparisons
Every ElasticFunnels comparison, sourced, dated and corrected when a vendor ships something new.