The sticky.io alternative with funnels
sticky.io is a subscription billing CRM with a checkout, priced on a monthly license plus a share of sales and a fee per decline. ElasticFunnels routes payments across your MIDs too, and adds the funnel pages, split tests under one URL and attribution to the ad on the same record. Here is how they compare, sourced from sticky.io's public pages.
| At a glance | sticky.io | ElasticFunnels |
|---|---|---|
| Starting price | $499 a month + 1% of sales + $0.04 per decline | $97 a month (Starter) |
| Free trial | Not publicly stated | 14 days. |
| Split tests | A/B and multivariate tests on headlines, styles and fields. How variants are served is not publicly stated. | Any page under one URL, decided on sales. |
| MID routing | Yes. Routing profiles, MID groups and cascades. | Yes. 6 routing rules, cascade on soft decline, MID split tests. |
| Verdict | Pick sticky.io for subscription billing with managed dunning at volume. | Pick ElasticFunnels for the funnel, billing and attribution on one flat plan. |
The funnel in front of the billing
sticky.io is built around the subscription. ElasticFunnels is built around the funnel that sells it.
sticky.io bundles a drag-and-drop checkout builder with its CRM, and its Shopify checkout setup names a partner, Subscribe Funnels, for the page builder. Server-side conversions to Meta, Google or TikTok are not publicly stated.
ElasticFunnels builds the presell, the VSL and the checkout, and splits them under one URL. Winners are picked on sales, orders spread across your MIDs with 6 routing rules, and a soft decline retries on the next MID.
Each order is tied to its ad and page variant and posted back server-side to Meta, Google Ads and TikTok. See split testing.
sticky.io vs ElasticFunnels side by side
Where sticky.io does not publicly state a capability, we say so.
| sticky.io | ElasticFunnels | |
|---|---|---|
| A/B split tests | Yes. "A/B and multivariate tests on headlines, styles, and field options". Shared URL not publicly stated. | YesVariants rotate server-side under one URL, so Meta, Google and TikTok keep their learning. Winners are picked on sales. |
| Routing by UTM, country or device | Not publicly stated | YesRoute visitors by UTM, country, device, affiliate or any query parameter, on the same URL. |
| Page and funnel builder | Yes. Drag-and-drop funnel and checkout builder. | YesPages, funnels, quizzes and popups, with reusable components and pages as code. |
| AI page builder | Yes. A built-in AI assistant for building funnels. | YesBuilds any page you describe, from VSLs and advertorials to quizzes and checkouts. Or paste a URL and the AI clones it into an editable page. |
| Order bumps | Yes. | YesOrder bumps on the checkout, then one-click upsells and downsells after it. |
| One-click upsells and downsells | Yes. One-click upsells and post-purchase offers. A named downsell feature is not described. | YesOne-click upsells and downsells charge the saved card, with no second form. |
| Subscriptions and dunning | Yes, the core product. Smart Dunning retries 1 to 5 times, and Recovery is an add-on. | YesSubscriptions and rebills live on the same customer record as the first order. |
| Payment processors | Yes. "160+ payment gateways". | YesStripe, NMI, PayPal, Klarna and Authorize.net, plus Shop Pay. Connect as many merchant accounts as you run. |
| Retry a decline on another MID | Yes. Weighted, round robin and priority routing, MID groups, cascade profiles on initial and subscription orders. | Yes6 routing rules (priority, weighted, least used, lowest decline, geo, BIN). A soft decline retries on the next MID, and MIDs can be split tested. |
| CRM | Yes. Subscription and order CRM. Pipelines or custom objects not publicly stated. | YesCustom entities, fields, pipelines and stages, not just a contact list. |
| Email marketing | Partial. Customer notifications, campaigns through Klaviyo or Mailchimp. | PartialOrder emails are built in. Campaigns run through Klaviyo, ActiveCampaign, Mailchimp and the other email integrations. |
| Affiliate program | Partial. Affiliate tracking and reporting. Commission payouts not publicly stated. | YesRun your own affiliate program, and take ClickBank, Digistore24 and BuyGoods orders by postback. |
| Call center | Yes. Phone orders from the New Order tab, and call-confirm with Five9. | YesAgent queue, screen pop, dispositions, do-not-call list and agent commissions, with phone orders on the customer record. On every plan. |
| Server-side conversions | Not publicly stated | YesThe sale posts back server-side to Meta, Google Ads, TikTok, Snapchat, Pinterest, Reddit and more. |
| Sale-level attribution | Partial. Revenue by affiliate, offer, creative or traffic source. | YesEvery order is tied to its ad, UTM and page variant. Build dashboards from 70+ card types. |
| API and developer access | Yes. Full API, headless access and webhooks. | YesREST API, the ef CLI, server-side scripts on any page and an MCP server for AI agents. |
| AI coding agents and CLI | Not publicly stated. A REST API for orders, customers and subscriptions. Pages are hosted elsewhere. | YesClaude Code or Codex can build pages, launch split tests and read the results through the ef CLI. ef mcp connects Claude Desktop. |
| Share of sales | Yes. 1% down to 0.25% by volume, plus a fee per decline. | 0.5% on EF-run gateways only. No fee per decline. |
How we source this. Every sticky.io cell is taken from their own public site or documentation, last checked on 25 September 2026 at sticky.io and support.sticky.io. Where they do not publicly state a capability we say so, rather than claiming they lack it. If anything here is out of date, email [email protected] and we will correct it. sticky.io is a trademark of sticky.io, Inc. ElasticFunnels is not affiliated with it.
sticky.io pricing vs ElasticFunnels pricing
sticky.io charges a license, a share of sales and a fee per decline. ElasticFunnels charges a plan by traffic.
sticky.io
License plus a share of gross sales and a per-decline fee
- Up to $500K sales a month$499 a month + 1% + $0.04 per decline
- $500K to $2.5M$2,500 a month + 0.75% + $0.04
- $2.5M to $10M$7,500 a month + 0.50% + $0.03
- $10M and up$9,500 a month + 0.25% + $0.02
- RecoveryPerformance-based, on request
- Free trialNot publicly stated
ElasticFunnels
Metered on visits
- Starter$97 a month, 50,000 visits, 3 brands
- Growth$197 a month, 250,000 visits, 10 brands
- Scale$497 a month, 500,000 visits, unlimited brands
- EnterpriseCustom
- Checkout fee0.5% on EF-run gateways only
- Free trial14 days
You pay for declines too. sticky.io publishes its pricing, and its share of sales falls as you grow. ElasticFunnels charges no share on external carts, no fee per decline, and 0.5% on orders through an EF-run gateway. See every plan on the pricing page.
Where sticky.io wins
sticky.io is a specialist in subscription billing. Here is where it leads.
Managed dunning and recovery
Machine-learning Smart Dunning as a managed service, and a performance-priced Recovery product.
Rates that fall with volume
The share of sales drops from 1% to 0.25% as monthly sales grow, with no renegotiation.
Subscription tools in depth
Trials, proration, plan bundles and a member portal for subscribers.
Which one is for you
Two different jobs. Take the tool built for yours.
Pick sticky.io if
Your business is subscriptions at volume, you want dunning and recovery managed for you, and your pages are built somewhere else.
Pick ElasticFunnels if
You want the pages, the tests, the checkout and the routing in one place, on a flat plan, with the sale posted back to the ad. Start with the 14-day free trial.
How to switch from sticky.io
Move new orders first, rebills later.
Clone your funnel pages.
Paste each page URL into the AI builder and get an editable ElasticFunnels page back.
Connect your MIDs.
Add Stripe, NMI, PayPal, Klarna and Authorize.net. Rebuild your routing and cascade rules on NMI.
Send new orders through ElasticFunnels.
Compare on sales, then plan the subscription migration.
Bring the offer you bill on sticky.io.
Book a demo and bring the funnel you run on sticky.io today, with the ads behind it. We will walk through how the same funnel runs on ElasticFunnels: split tests under one URL, routing across your MIDs, and the sale posted back to the ad.
sticky.io alternative FAQ
Is ElasticFunnels a sticky.io alternative?
Yes, if you want the funnel and the billing together. sticky.io is a subscription billing CRM with a checkout. ElasticFunnels adds the funnel pages, split tests under one URL and server-side conversions, with MID routing on the same record.
How much does sticky.io cost?
sticky.io starts at $499 a month plus 1% of gross sales and $0.04 per decline, up to $500K a month in sales, with lower rates at higher volume. ElasticFunnels starts at $97 a month.
Does sticky.io route payments across MIDs?
Yes. sticky.io has routing profiles, MID groups and cascade profiles. ElasticFunnels also routes across MIDs, with a retry on soft declines.
Does sticky.io send server-side conversions to ad platforms?
This is not publicly stated. sticky.io reports revenue by affiliate, offer, creative and traffic source. ElasticFunnels posts the sale server-side to Meta, Google Ads, TikTok and more.
How do I move from sticky.io?
Clone your pages with the AI builder, connect your MIDs and routing rules, send new orders through ElasticFunnels, then plan the subscription migration.
Other comparisons
Every comparison is sourced from the vendor's own pages and dated.
Konnektive alternative
The billing CRM, against billing plus the pages and split tests that feed it.
Checkout Champ alternative
A DR cart and CRM, against a funnel builder with the same MID routing.
SamCart alternative
A checkout for creators, against the whole funnel around the checkout.
Shopify alternative
A store with an app for everything, against a funnel built for direct response.
All comparisons
Every ElasticFunnels comparison, sourced, dated and corrected when a vendor ships something new.