GoHighLevel vs Kajabi
Kajabi or GoHighLevel? GoHighLevel is an agency operating system with CRM, messaging and white-label resale. Kajabi is a creator platform for courses, communities and coaching.
- For paid traffic, ElasticFunnels. Built for teams buying ads for their own offers: split tests on every step under one URL, a checkout with order bumps and one-click upsells, and the ad behind every sale.
- GoHighLevel if you are an agency that wants to white-label and resell a CRM to many clients.
- Kajabi if you are the expert and courses, community and coaching are the product.
| At a glance | GoHighLevel | Kajabi |
|---|---|---|
| Starting price | $97 a month (Starter), or $970 a year. | $179 a month (Basic), $143 billed yearly. |
| Free trial | 14 days with full access. Usage fees can apply. | 14 days, plus a 30-day money-back guarantee. |
| Transaction fee | Not publicly stated. Email, SMS, calls and AI are billed on usage. | No revenue share. A 2% to 0.5% fee on third-party processors, by plan. |
| Built for | Agencies reselling marketing software to local businesses. | Coaches, educators and creators selling what they know. |
| Verdict | Pick it to serve many clients. | Pick it to sell your own expertise. |
GoHighLevel vs Kajabi side by side
With ElasticFunnels as a third column. Where a vendor does not publicly state a capability, we say so.
| GoHighLevel | Kajabi |  ElasticFunnels | |
|---|---|---|---|
| Multi-step funnel builder | YesFunnel and website builder on every plan. | YesUnlimited funnels and landing pages on every plan. | YesMulti-step funnels, an AI builder that builds any page you describe, and import of any page from its URL. |
| AI page builder | YesFunnel AI with Assist and Build modes. | PartialAI features on every plan. AI credits start on Growth. | YesDescribe any page, from a VSL to a quiz, or paste a URL. The AI builder writes it or clones it. |
| Order bumps and one-click upsells | YesOrder bumps, one-click upsells and downsells, in V2 funnels with native forms. | YesOrder bumps, and up to 10 one-click upsells or downsells per offer. | YesOrder bumps, one-click upsells and downsells on every plan. |
| Payment gateways | Stripe, PayPal, NMI, Authorize.net, Square, Adyen, Razorpay and more. | Kajabi Payments, Stripe and PayPal. | YesStripe, NMI, PayPal, Klarna and Authorize.net. |
| Routing across merchant accounts | NoPayPal plus one other provider. Fallback goes to the default provider; no cascade described. | PartialKajabi Payments or Stripe, alongside PayPal. Routing not publicly stated. | YesWeighted routing across your NMI MIDs, filtered by card brand, product and amount, with a daily cap per MID. |
| A/B split testing | PartialOn every plan. One entry URL splits traffic to separate variant URLs. Winner picked by hand. | PartialLanding pages and emails only, two versions. URL behaviour not publicly stated. | YesServer-side under one URL, on every plan and any step. Sales, revenue and EPC per variant side by side, with a significance check on conversion rate. You mark the winner, or turn on auto-winner. |
| CRM and pipelines | YesPipelines and custom dashboards. | PartialContact CRM with caps per plan. Deal pipelines not publicly stated. | YesCustom entities, pipelines and a built-in call center, on every plan. |
| Email and SMS | YesEmail, SMS and calling built in, billed on usage. | PartialUnlimited marketing emails. The SMS beta is paused. | YesAutomations with email, SMS and webhook actions; SMS and calls go through Twilio. Built-in email templates on every plan. Email people when they enter or leave a saved audience. |
| Courses and memberships | YesCourses, memberships and communities on every plan. | YesThe core product: courses, communities and coaching. | YesA members area with course delivery, on every plan. |
| Affiliate program for your products | YesAffiliate Manager with multi-tier commissions. Plan availability not publicly stated. | YesOn Growth and Pro. | YesAffiliate portal, postbacks with a delivery log, commission groups. You send the payouts. |
| White-label reselling | YesWhite-label web app. SaaS Mode on Agency Pro ($497 a month). | PartialRemove Kajabi branding on Growth and Pro. No reselling. | NoNot built for reselling the software. |
| API and webhooks | YesREST API and webhooks. Basic on Unlimited, Advanced on Agency Pro. | PartialPublic API on Pro or as a paid add-on. Webhooks on Growth and Pro. | YesREST API, webhooks and the ef CLI. |
| AI coding agents and CLI | PartialOfficial MCP server for Claude Code and Codex. Editing funnel pages by API is not publicly stated. | YesOfficial MCP server edits landing pages from Claude, Claude Code or Cursor. | YesClaude Code or Codex builds pages, runs split tests and reads results via the ef CLI. |
| Starting price | $97 a month (Starter), or $970 a year. | $179 a month (Basic), $143 billed yearly. | From $97 a month on Starter. Split testing and checkout on every plan. |
| Free trial | 14 days with full access. Usage fees can apply. | 14 days, plus a 30-day money-back guarantee. | 14 days. |
| Transaction fee | Not publicly stated. Email, SMS, calls and AI are billed on usage. | No revenue share. A 2% to 0.5% fee on third-party processors, by plan. | 0.5% on ElasticFunnels-hosted checkouts only. |
How we source this. Every GoHighLevel and Kajabi cell comes from their own pricing pages and help centres, last checked on 25 September 2026. Where they do not publicly state a capability, we say so rather than claim they lack it. Prices are in US dollars and change often, so check both vendors before you buy. If anything here is out of date, email [email protected] and we will correct it. HighLevel and GoHighLevel are trademarks of HighLevel Inc. Kajabi is a trademark of Kajabi, LLC. ElasticFunnels is not affiliated with either.
GoHighLevel pricing vs Kajabi pricing
Kajabi's plans are all-inclusive with a processor fee. GoHighLevel adds usage billing on top of the plan.
GoHighLevel
Billed by plan, plus usage
- Starter$97 a month, $970 a year
- Unlimited$297 a month, $2,970 a year
- Agency Pro$497 a month, $4,970 a year
- EnterpriseCustom
- Email usage$0.675 per 1,000 emails
- SMS usage$0.00747 per segment plus carrier fees
Kajabi
Billed by plan, monthly or yearly
- Basic$179 a month, $143 yearly
- Growth$249 a month, $199 yearly
- Pro$499 a month, $399 yearly
- Third-party processor fee2%, 1% or 0.5% by plan
- Free trial14 days
Why paid-traffic teams pick ElasticFunnels
GoHighLevel serves agencies. Kajabi serves course creators. ElasticFunnels is built for teams that buy traffic for their own offers and need every click to pay.
- Split tests on any step, server-side under one URL, so the ad never changes and keeps its learning
- Winners called on purchases with a significance test, not on clicks
- A checkout on Stripe, NMI, PayPal, Klarna and Authorize.net, with order bumps, and one-click upsells and downsells on Stripe, NMI and PayPal
- Orders split across your NMI merchant accounts by weight, with a daily cap per MID
- Every sale tied to the ad, campaign and variant that brought it
- A CRM, automations, a members area and a built-in call center on the same customer record
- Plans from $97 a month, every feature on every plan, and a 14-day free trial
Which to pick for paid traffic
Three tools built for three different businesses.
Pick ElasticFunnels if
You pay for traffic to your own offers. Test every step under one URL, add bumps and one-click upsells, and see which ad made each sale. Start with the 14-day free trial.
Pick GoHighLevel if
You run an agency, need a CRM with SMS and calling for many sub-accounts, and want to white-label or resell the platform.
Pick Kajabi if
You are the expert: courses, a community, coaching and a branded app, with funnels and emails around them.
Where GoHighLevel and Kajabi users get stuck
If you buy ads for your own offer and both tools frustrate you, these are the complaints reviewers repeat most, and what ElasticFunnels does about each.
The bill grows past the plan
The plan price is only the start, reviewers say: email, SMS, calls and the AI tools are metered on top, and trying an AI feature can add a charge.
ElasticFunnels sells no SMS or call minutes, and transactional email goes out through your own SMTP server. It has meters of its own (page views, automation runs and API requests above each plan's allowance, plus credits for AI work), but bot, datacenter and test page views are never billed.
Source: HighLevel's pricing page (checked 12 Oct 2026) and 4 user reviews on Trustpilot, Jun to Sep 2026A big platform for one funnel
Users on Trustpilot and Reddit describe a cluttered interface and more platform than one funnel needs.
ElasticFunnels covers the funnel, checkout and attribution, with no calendar or SMS inbox to set up first. The Academy shows each build step in a short clip.
Source: 4 user reviews and posts on Trustpilot and Reddit, Jan to Jul 2026Tests that change the URL
HighLevel's own guide sends visitors from one entry URL to separate variant URLs, so the ad points at a page that hands traffic off.
Each ElasticFunnels test serves up to 5 variants under the same URL, on any page or funnel branch, with significance on every test.
Source: HighLevel's help center, checked 25 Sep 2026A 2026 price rise with fewer contacts
Since January 2026 Basic costs $179 a month, existing members say their bills rose with it, and Basic holds 2,500 contacts where it used to hold 10,000.
ElasticFunnels puts every feature on every plan and counts no contacts. Plans start at $97 a month and differ by page views, brands and domains, so the bill does still rise as your traffic grows.
Source: Kajabi's pricing page (checked 12 Oct 2026) and 2 user reviews on Trustpilot, Apr to Sep 2026Too little to test before the sale
Kajabi's A/B tests cover landing pages and emails, two versions at a time, so the checkout an ad sends people to is never part of a test.
In ElasticFunnels the checkout is a page you can test like any other, with order bumps and one-click upsells on Stripe, NMI and PayPal.
Source: Kajabi's help center, checked 25 Sep 2026Upsells blur in Meta Ads
Kajabi's own pixel guide fires Purchase once, on the first page after checkout, so later upsells get no event of their own and ROAS reads low.
The ElasticFunnels Meta Conversions API integration reports every accepted upsell to Meta server-side, next to the main purchase.
Source: Kajabi's help center, checked 12 Oct 2026GoHighLevel vs Kajabi FAQ
Is GoHighLevel or Kajabi better for courses?
Kajabi. Courses, communities and coaching are its core product. GoHighLevel includes courses, memberships and communities on every plan, as part of a broader agency platform.
Which has usage fees?
GoHighLevel bills email, SMS, calls and AI on usage, on top of the plan. Kajabi has no usage billing, but charges a fee of up to 2%, falling by plan, on third-party processors.
Can I white-label either?
GoHighLevel white-labels its web app and adds SaaS Mode on Agency Pro. Kajabi lets you remove its branding on Growth and Pro, but not resell the platform.
Which one split tests pages?
GoHighLevel splits traffic from one entry URL to separate variant URLs, on every plan. Kajabi tests landing pages and emails, two versions at a time.
What are the downsides of GoHighLevel?
Reviews repeat three for funnel work. Email, SMS, calls and AI are billed on usage on top of the plan, so the monthly cost moves with volume. Reviewers describe a cluttered setup, since it is built for agencies with many sub-accounts. And split tests send traffic from one entry URL to separate variant URLs, with the winner picked by hand. ElasticFunnels sells no SMS or call minutes, keeps every test variant on one URL, and has Academy tutorials for each build step.
What are the downsides of Kajabi?
It is the pricier start: Basic is $179 a month, or $143 billed yearly, and since January 2026 it holds 2,500 contacts. It charges a fee of up to 2% on third-party processors, falling by plan. A/B tests cover landing pages and emails only, two versions at a time, and its SMS beta is paused.
Did Kajabi raise its prices in 2026?
Yes. From January 2026 every plan went up, and existing members paid the new rates too: Basic is $179 a month, Growth $249 and Pro $499, and Basic dropped from 10,000 to 2,500 contacts. ElasticFunnels starts at $97 a month with every feature on every plan and no contact limit; its plans meter page views instead.
Does Kajabi track upsells in Meta Ads?
Only through the first purchase. Kajabi's Meta pixel guide says the Purchase event fires on the first page after checkout and not again, so an upsell taken later gets no event of its own. In ElasticFunnels, the Meta Conversions API integration reports the order and each accepted upsell to Meta server-side.
What is better than GoHighLevel or Kajabi for paid traffic?
ElasticFunnels. It is built for teams buying traffic for their own offers: split tests on any step under one URL, a checkout with order bumps and one-click upsells, orders split across your NMI merchant accounts with caps, and every sale tied to the ad that brought it. See the GoHighLevel vs ElasticFunnels and Kajabi vs ElasticFunnels comparisons.
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