GoHighLevel vs Kajabi
GoHighLevel is an agency operating system with CRM, messaging and white-label resale. Kajabi is a creator platform for courses, communities and coaching.
| At a glance | GoHighLevel | Kajabi |
|---|---|---|
| Starting price | $97 a month (Starter), or $970 a year. | $179 a month (Basic), $143 billed yearly. |
| Free trial | 14 days with full access. Usage fees can apply. | 14 days, plus a 30-day money-back guarantee. |
| Transaction fee | Not publicly stated. Email, SMS, calls and AI are billed on usage. | No revenue share. A 2% to 0.5% fee on third-party processors, by plan. |
| Built for | Agencies reselling marketing software to local businesses. | Coaches, educators and creators selling what they know. |
| Verdict | Pick it to serve many clients. | Pick it to sell your own expertise. |
GoHighLevel vs Kajabi side by side
With ElasticFunnels as a third column. Where a vendor does not publicly state a capability, we say so.
| GoHighLevel | Kajabi |  ElasticFunnels | |
|---|---|---|---|
| Multi-step funnel builder | YesFunnel and website builder on every plan. | YesUnlimited funnels and landing pages on every plan. | YesMulti-step funnels, an AI builder that builds any page you describe, and import of any page from its URL. |
| AI page builder | YesFunnel AI with Assist and Build modes. | PartialAI features on every plan. AI credits start on Growth. | YesDescribe any page, from a VSL to a quiz, or paste a URL. The AI builder writes it or clones it. |
| Order bumps and one-click upsells | YesOrder bumps, one-click upsells and downsells, in V2 funnels with native forms. | YesOrder bumps, and up to 10 one-click upsells or downsells per offer. | YesOrder bumps, one-click upsells and downsells on every plan. |
| Payment gateways | Stripe, PayPal, NMI, Authorize.net, Square, Adyen, Razorpay and more. | Kajabi Payments, Stripe and PayPal. | YesStripe, NMI, PayPal, Klarna and Authorize.net. |
| Routing across merchant accounts | NoPayPal plus one other provider. Fallback goes to the default provider; no cascade described. | PartialKajabi Payments or Stripe, alongside PayPal. Routing not publicly stated. | Yes6 routing algorithms, and soft declines cascade to the next MID on your NMI account. |
| A/B split testing | PartialOn every plan. One entry URL splits traffic to separate variant URLs. Winner picked by hand. | PartialLanding pages and emails only, two versions. URL behaviour not publicly stated. | YesServer-side under one URL, on every plan and any step. Winners are called on sales with a p-value. |
| CRM and pipelines | YesPipelines and custom dashboards. | PartialContact CRM with caps per plan. Deal pipelines not publicly stated. | YesCustom entities, pipelines and a built-in call center, on every plan. |
| Email and SMS | YesEmail, SMS and calling built in, billed on usage. | PartialUnlimited marketing emails. The SMS beta is paused. | YesAutomations with email, SMS and webhook actions; SMS and calls go through Twilio. Built-in email templates on every plan. |
| Courses and memberships | YesCourses, memberships and communities on every plan. | YesThe core product: courses, communities and coaching. | YesA members area with course delivery, on every plan. |
| Affiliate program for your products | YesAffiliate Manager with multi-tier commissions. Plan availability not publicly stated. | YesOn Growth and Pro. | YesAffiliate portal, postbacks with a delivery log, commission groups. You send the payouts. |
| White-label reselling | YesWhite-label web app. SaaS Mode on Agency Pro ($497 a month). | PartialRemove Kajabi branding on Growth and Pro. No reselling. | NoNot built for reselling the software. |
| API and webhooks | YesREST API and webhooks. Basic on Unlimited, Advanced on Agency Pro. | PartialPublic API on Pro or as a paid add-on. Webhooks on Growth and Pro. | YesREST API, webhooks and the ef CLI. |
| AI coding agents and CLI | PartialOfficial MCP server for Claude Code and Codex. Editing funnel pages by API is not publicly stated. | YesOfficial MCP server edits landing pages from Claude, Claude Code or Cursor. | YesClaude Code or Codex builds pages, runs split tests and reads results via the ef CLI. |
| Starting price | $97 a month (Starter), or $970 a year. | $179 a month (Basic), $143 billed yearly. | From $97 a month on Starter. Split testing and checkout on every plan. |
| Free trial | 14 days with full access. Usage fees can apply. | 14 days, plus a 30-day money-back guarantee. | 14 days. |
| Transaction fee | Not publicly stated. Email, SMS, calls and AI are billed on usage. | No revenue share. A 2% to 0.5% fee on third-party processors, by plan. | 0.5% on ElasticFunnels-hosted checkouts only. |
How we source this. Every GoHighLevel and Kajabi cell comes from their own pricing pages and help centres, last checked on 25 September 2026. Where they do not publicly state a capability, we say so rather than claim they lack it. Prices are in US dollars and change often, so check both vendors before you buy. If anything here is out of date, email [email protected] and we will correct it. HighLevel and GoHighLevel are trademarks of HighLevel Inc. Kajabi is a trademark of Kajabi, LLC. ElasticFunnels is not affiliated with either.
GoHighLevel pricing vs Kajabi pricing
Kajabi's plans are all-inclusive with a processor fee. GoHighLevel adds usage billing on top of the plan.
GoHighLevel
Billed by plan, plus usage
- Starter$97 a month, $970 a year
- Unlimited$297 a month, $2,970 a year
- Agency Pro$497 a month, $4,970 a year
- EnterpriseCustom
- Email usage$0.675 per 1,000 emails
- SMS usage$0.00747 per segment plus carrier fees
Kajabi
Billed by plan, monthly or yearly
- Basic$179 a month, $143 yearly
- Growth$249 a month, $199 yearly
- Pro$499 a month, $399 yearly
- Third-party processor fee2%, 1% or 0.5% by plan
- Free trial14 days
Which to pick for paid traffic
They are built for different businesses.
Pick GoHighLevel if
You run an agency, need a CRM with SMS and calling for many sub-accounts, and want to white-label or resell the platform.
Pick Kajabi if
You are the expert: courses, a community, coaching and a branded app, with funnels and emails around them.
A third option: ElasticFunnels
If you buy traffic for your own offers, neither is built around the test or the declined card.
- Split tests on any step under one URL, so ads keep their learning
- Checkout with bumps and one-click upsells, routed across your MIDs
- A CRM and a built-in call center on every plan
- Every sale tied to the ad, campaign and variant that earned it
GoHighLevel vs Kajabi FAQ
Is GoHighLevel or Kajabi better for courses?
Kajabi. Courses, communities and coaching are its core product. GoHighLevel includes courses, memberships and communities on every plan, as part of a broader agency platform.
Which has usage fees?
GoHighLevel bills email, SMS, calls and AI on usage, on top of the plan. Kajabi has no usage billing, but charges a fee of up to 2%, falling by plan, on third-party processors.
Can I white-label either?
GoHighLevel white-labels its web app and adds SaaS Mode on Agency Pro. Kajabi lets you remove its branding on Growth and Pro, but not resell the platform.
Which one split tests pages?
GoHighLevel splits traffic from one entry URL to separate variant URLs, on every plan. Kajabi tests landing pages and emails, two versions at a time.
Where does ElasticFunnels fit?
It is built for teams buying traffic for their own offers: split tests under one URL on any step, checkout routed across your MIDs and a CRM with a built-in call center.
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