ClickFunnels vs SamCart
ClickFunnels is a funnel builder with a checkout inside. SamCart is a checkout-first platform for digital products, with pages, courses and AI around it.
| At a glance | ClickFunnels | SamCart |
|---|---|---|
| Starting price | $97 a month (Launch), $81 a month billed yearly. | $79 a month (Core), $59 billed yearly. |
| Free trial | 14 days, plus a 30-day money-back guarantee. | 7 days, full access. |
| Transaction fee | None taken by ClickFunnels. Payments AI lists a 2.9% + 30¢ standard base fee. | None on SamPay or Stripe. Small added fees on other processors. |
| Built for | People building an online business around funnels, courses and a store. | Digital product creators who want checkout, courses and AI in one place. |
| Verdict | Pick it when the funnel matters more than the cart. | Pick it when the checkout is the product. |
ClickFunnels vs SamCart side by side
With ElasticFunnels as a third column. Where a vendor does not publicly state a capability, we say so.
| ClickFunnels | SamCart |  ElasticFunnels | |
|---|---|---|---|
| Order bumps and one-click upsells | YesOrder bumps and one-time offers. One-click needs a Payments AI account. | YesOrder bumps and one-click upsells on Pro only. | YesOrder bumps, one-click upsells and downsells on every plan. |
| Payment gateways | Stripe directly. PayPal and NMI through Payments AI. | SamPay, Stripe, PayPal, Braintree, Authorize.net and Easy Pay Direct. | YesStripe, NMI, PayPal, Klarna and Authorize.net. |
| Routing across merchant accounts | YesPayments AI routing rules by location, plus a backup gateway. | PartialAssign products to processors and rotate merchant accounts. Decline fallback not publicly stated. | Yes6 routing algorithms, and soft declines cascade to the next MID on your NMI account. |
| Subscriptions and failed-payment recovery | YesSubscriptions and payment plans. Declined-payment retry through Payments AI. | YesSubscriptions. Subscription Saver retries on Pro. | YesSubscriptions and installment plans, with retry ladders and retention offers on cancel. |
| A/B split testing | PartialOne variant per funnel step, on every plan. Only the first step keeps the root URL. | PartialCheckout pages on Pro, winner picked by hand. Their help says prices cannot be split tested. | YesServer-side under one URL, on every plan and any step. Winners are called on sales with a p-value. |
| Multi-step funnel builder | YesDrag-and-drop editor. Unlimited funnels, marked as a limited-time offer. | PartialPages, sites and post-purchase upsell flows. No general funnel canvas described. | YesMulti-step funnels, an AI builder that builds any page you describe, and import of any page from its URL. |
| AI page builder | YesAI Funnel Builder on every plan, with word quotas per plan. | YesAI page, copy and document designers. Usage limited on Core. | YesDescribe any page, from a VSL to a quiz, or paste a URL. The AI builder writes it or clones it. |
| CRM and pipelines | PartialContacts on every plan. Pipelines limited by plan. | PartialCustomer records with order history, tags and notes. | YesCustom entities, pipelines and a built-in call center, on every plan. |
| Email and SMS | PartialEmail on every plan with send caps. MessageHub steps can send SMS; whether SMS is native is not publicly stated. | PartialCart-abandonment emails. Marketing email through integrations. No native SMS. | YesAutomations with email, SMS and webhook actions; SMS and calls go through Twilio. Built-in email templates on every plan. |
| Courses and memberships | Yes3 courses on Launch, up to 20 on Dominate. | YesCourses app and members area on both plans. | YesA members area with course delivery, on every plan. |
| Affiliate program for your products | PartialAffiliate Center on Optimize and Dominate only. | YesAffiliate Center on Pro. | YesAffiliate portal, postbacks with a delivery log, commission groups. You send the payouts. |
| Sales tax and VAT | PartialPayments AI lists billing, tax and invoicing as an add-on rate of 0.5%. | YesSales tax, VAT and GST, for a small per-transaction fee. | YesNative, including EU VAT validation and reverse charge. |
| Analytics | YesSales, opt-in and page-view reports per funnel. Multi-touch attribution not publicly stated. | YesRevenue reporting. LTV and UTM reports on Pro. | YesDashboards from 70+ card types. Every sale tied to its ad, campaign and variant. |
| API and webhooks | YesAPI and webhooks. The pricing grid lists them from Scale up. | YesAPI, webhooks and Zapier on Pro. | YesREST API, webhooks and the ef CLI. |
| AI coding agents and CLI | YesOfficial MCP server, in beta, for Claude and ChatGPT with funnel and page access. CLI not publicly stated. | Not publicly statedAPI for orders and customers, not pages. | YesClaude Code or Codex builds pages, runs split tests and reads results via the ef CLI. |
| Starting price | $97 a month (Launch), $81 a month billed yearly. | $79 a month (Core), $59 billed yearly. | From $97 a month on Starter. Split testing and checkout on every plan. |
| Free trial | 14 days, plus a 30-day money-back guarantee. | 7 days, full access. | 14 days. |
| Transaction fee | None taken by ClickFunnels. Payments AI lists a 2.9% + 30¢ standard base fee. | None on SamPay or Stripe. Small added fees on other processors. | 0.5% on ElasticFunnels-hosted checkouts only. |
How we source this. Every ClickFunnels and SamCart cell comes from their own pricing pages and help centres, last checked on 25 September 2026. Where they do not publicly state a capability, we say so rather than claim they lack it. Prices are in US dollars and change often, so check both vendors before you buy. If anything here is out of date, email [email protected] and we will correct it. ClickFunnels is a trademark of Etison LLC. SamCart is a trademark of SamCart, LLC. ElasticFunnels is not affiliated with either.
ClickFunnels pricing vs SamCart pricing
SamCart starts lower, but bumps, upsells and A/B tests sit on its Pro plan.
ClickFunnels
Billed by plan, monthly or yearly
- Launch$97 a month, $81 yearly
- Scale$197 a month, $164 yearly
- Optimize$297 a month, $248 yearly
- Dominate$5,997 a year, yearly only
- Free trial14 days
SamCart
Billed by plan, monthly or yearly
- Core$79 a month, $59 yearly
- Pro$199 a month, $149 yearly
- EnterpriseCustom
- Tax collection0.5% on Core, 0.35% on Pro
- Free trial7 days
Which to pick for paid traffic
Where does the work happen: before the checkout, or at it?
Pick ClickFunnels if
You build multi-step funnels with email and courses, and want bumps and one-time offers on every plan.
Pick SamCart if
You sell digital products and want a strong checkout with processor routing per product, tax handling and subscription recovery on Pro.
A third option: ElasticFunnels
Paid traffic needs both halves: a funnel you can test without resetting ads, and a checkout that saves declined cards.
- Soft declines cascade to the next MID on your NMI account
- Pages, presells and split tests under one URL around the checkout
- Recovery calls on declined rebills from the built-in call center
- An affiliate portal with postbacks and commission groups
ClickFunnels vs SamCart FAQ
Does SamCart have order bumps and upsells?
Yes, on the Pro plan. The Core plan does not include one-click upsells, order bumps or A/B testing. ClickFunnels includes order bumps and one-time offers on every plan.
Can SamCart route payments across merchant accounts?
SamCart lets you add several processors, assign products to them and rotate merchant accounts. Fallback when a card is declined is not publicly stated. ClickFunnels routes through Payments AI rules with a backup gateway.
Which one split tests checkouts?
SamCart split tests checkout pages on Pro, with the winner picked by hand; its help says prices cannot be split tested. ClickFunnels allows one variant per funnel step.
Which is cheaper?
SamCart Core is $79 a month, or $59 billed yearly. ClickFunnels starts at $97 a month on Launch. SamCart puts bumps, upsells and testing on its $199 Pro plan.
Where does ElasticFunnels fit?
It runs the whole paid-traffic path: presells and split tests under one URL, a checkout that cascades soft declines to the next MID, and recovery calls from the built-in call center.
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