ClickFunnels vs Leadpages
Leadpages or ClickFunnels? ClickFunnels builds multi-step funnels with checkout, email and courses. Leadpages has become a conversion-optimisation tool for landing pages, with A/B testing, Smart Traffic and heatmaps.
- For paid traffic, ElasticFunnels. The landing page and the funnel behind it on one URL: split tests on every step, a checkout with order bumps and one-click upsells, and the ad behind every sale.
- ClickFunnels if you want funnels, courses and email in one place.
- Leadpages if you only need lead pages and sell somewhere else.
| At a glance | ClickFunnels | Leadpages |
|---|---|---|
| Starting price | $97 a month (Launch), $81 a month billed yearly. | $29 a month (Pro, no A/B tests). A/B tests from $99 (Grow), $79 billed yearly. |
| Free trial | 14 days, plus a 30-day money-back guarantee. | 7 days, card required. |
| Transaction fee | None taken by ClickFunnels. Payments AI lists a 2.9% + 30¢ standard base fee. | None on Stripe payments. |
| Built for | People building an online business around funnels, courses and a store. | Marketers who want landing pages that convert, with testing built in. |
| Verdict | Pick it to sell through multi-step funnels. | Pick it to optimise landing pages for leads. |
ClickFunnels vs Leadpages side by side
With ElasticFunnels as a third column. Where a vendor does not publicly state a capability, we say so.
| ClickFunnels | Leadpages |  ElasticFunnels | |
|---|---|---|---|
| Multi-step funnel builder | YesDrag-and-drop editor. Unlimited funnels, marked as a limited-time offer. | NoLanding pages and sites. Their own comparison points multi-step funnels to ClickFunnels. | YesMulti-step funnels, an AI builder that builds any page you describe, and import of any page from its URL. |
| AI page builder | YesAI Funnel Builder on every plan, with word quotas per plan. | YesAI page creation on every plan. | YesDescribe any page, from a VSL to a quiz, or paste a URL. The AI builder writes it or clones it. |
| A/B split testing | PartialClickFunnels allows one variant per funnel step, on every plan. Only the first step keeps the root URL. | YesLeadpages, from Grow, on the same URL: up to 6 variants per page on Grow and Optimize. | YesServer-side under one URL, on every plan and any step. Sales, revenue and EPC per variant side by side, with a significance check on conversion rate. You mark the winner, or turn on auto-winner. |
| Dynamic text and personalization | Not publicly stated | YesDynamic text from Grow. Auto-personalization and Smart Traffic from Optimize. | YesSwap content by query parameter, geo, device or tag before the page renders. |
| Order bumps and one-click upsells | YesOrder bumps and one-time offers. One-click needs a Payments AI account. | PartialStripe checkout on the page. Their ClickFunnels comparison says no native order bumps or upsells. | YesOrder bumps, one-click upsells and downsells on every plan. |
| Payment gateways | Stripe directly. PayPal and NMI through Payments AI. | Stripe on the page. PayPal by connection. | YesStripe, NMI, PayPal, Klarna and Authorize.net. |
| CRM and pipelines | PartialContacts on every plan. Pipelines limited by plan. | NoLeads go to your CRM or email tool. | YesCustom entities, pipelines and a built-in call center, on every plan. |
| Email and SMS | PartialEmail on every plan with send caps. MessageHub steps can send SMS; whether SMS is native is not publicly stated. | NoUse your own email platform. | YesAutomations with email, SMS and webhook actions; SMS and calls go through Twilio. Built-in email templates on every plan. Email people when they enter or leave a saved audience. |
| Courses and memberships | Yes3 courses on Launch, up to 20 on Dominate. | Not publicly stated | YesA members area with course delivery, on every plan. |
| Integrations | YesAbout 20 native integrations plus Zapier. | YesHubSpot, Salesforce, Mailchimp, Klaviyo, Stripe and Zapier. Counts differ across their pages. | Yes50+ integrations, including NMI, Stripe, BuyGoods, Meta and Klaviyo. |
| API and webhooks | YesAPI and webhooks. The pricing grid lists them from Scale up. | YesAPI, signed webhooks and an MCP server. | YesREST API, webhooks and the ef CLI. |
| AI coding agents and CLI | YesOfficial MCP server, in beta, for Claude and ChatGPT with funnel and page access. CLI not publicly stated. | YesOfficial MCP server creates and edits pages from Claude Code, Cursor or Claude Desktop. | YesClaude Code or Codex builds pages, runs split tests and reads results via the ef CLI. |
| Starting price | $97 a month (Launch), $81 a month billed yearly. | $29 a month (Pro, no A/B tests). A/B tests from $99 (Grow), $79 billed yearly. | From $97 a month on Starter. Split testing and checkout on every plan. |
| Free trial | 14 days, plus a 30-day money-back guarantee. | 7 days, card required. | 14 days. |
| Transaction fee | None taken by ClickFunnels. Payments AI lists a 2.9% + 30¢ standard base fee. | None on Stripe payments. | 0.5% on ElasticFunnels-hosted checkouts only. |
How we source this. Every ClickFunnels and Leadpages cell comes from their own pricing pages and help centres, last checked on 25 September 2026. Where they do not publicly state a capability, we say so rather than claim they lack it. Prices are in US dollars and change often, so check both vendors before you buy. If anything here is out of date, email [email protected] and we will correct it. ClickFunnels is a trademark of Etison LLC. Leadpages is a trademark of its owner. ElasticFunnels is not affiliated with either.
ClickFunnels pricing vs Leadpages pricing
Leadpages starts lower if you only publish. With A/B tests the prices are close. ClickFunnels meters contacts and emails; Leadpages has no traffic cap. Our ClickFunnels pricing guide lists each tier's caps.
ClickFunnels
Billed by plan, monthly or yearly
- Launch$97 a month, $81 yearly
- Scale$197 a month, $164 yearly
- Optimize$297 a month, $248 yearly
- Dominate$5,997 a year, yearly only
- Free trial14 days
Leadpages
Billed by plan, unlimited traffic
- Pro and Business$29 and $49 a month, no A/B tests
- Grow$99 a month, $79 yearly
- Optimize$199 a month, $159 yearly
- Scale$399 a month, $319 yearly
- Yearly billing20% off
- Free trial7 days, card required
Why paid-traffic teams pick ElasticFunnels
Leadpages tests the page. ClickFunnels sells behind it. ElasticFunnels does both on one URL, for teams that pay for every click.
- Split tests on any step, server-side under one URL, so the ad never changes and keeps its learning
- Winners called on purchases with a significance test, not on clicks
- A checkout on Stripe, NMI, PayPal, Klarna and Authorize.net, with order bumps, and one-click upsells and downsells on Stripe, NMI and PayPal
- Orders split across your NMI merchant accounts by weight, with a daily cap per MID
- Every sale tied to the ad, campaign and variant that brought it
- A CRM, automations and a built-in call center on the same customer record
- Plans from $97 a month, every feature on every plan, and a 14-day free trial
Which to pick for paid traffic
A funnel with a checkout, a page that converts, or both on one URL.
Pick ElasticFunnels if
You pay for traffic and sell on the page. Test every step under one URL, add bumps and one-click upsells, and see which ad made each sale. Start with the 14-day free trial.
Pick ClickFunnels if
You sell products through funnels with bumps, one-time offers, email and courses in one tool.
Pick Leadpages if
You generate leads for a sales team or email list and want same-URL A/B tests, dynamic text and heatmaps on the page.
Five reasons people look past both
From reviews, threads and each vendor's own pages. Next to every complaint: what ElasticFunnels does about it.
ClickFunnels tracking fails as ads scale
Reviewers lost event tracking or webhooks mid-campaign, and some saw pages go down after a domain change.
ElasticFunnels writes every postback it sends, receives or fails to the Logs with the full request and response, and checks each live custom domain once an hour. When the cause is your own Cloudflare SSL setting, you get an email with the fix. Faults can still happen there too.
Source: 6 user reviews on Trustpilot, Jan 2025 to May 2026ClickFunnels keeps tools for higher plans
Launch includes 2 team members, and the Affiliate Center waits until Optimize.
ElasticFunnels puts the same features on Starter, Growth and Scale. Page views and brands are what grow from one plan to the next, and team members are unlimited on all three.
Source: ClickFunnels' pricing page (checked 12 Oct 2026) and 5 user reviews on Trustpilot, Dec 2024 to Feb 2026Leadpages prices rise for loyal customers
Long-time users describe renewals that nearly doubled, and Leadpages' own 2026 post lists price among the reasons customers cancelled.
For one simple opt-in page, ElasticFunnels won't be the cheaper choice. Its $97 Starter plan covers more, though: split tests, the checkout, one-click upsells, the CRM and automations.
Source: Leadpages' blog (Feb 2026) and 5 user reviews and posts on Trustpilot and Reddit, Jan 2025 to Aug 2026The Leadpages platform move broke pages
Users moving off the Classic plan report forms that stopped sending leads and pages that went missing.
If you are rebuilding anyway, the AI page cloner turns each live page URL into an editable ElasticFunnels page, and form entries land in a collection you can export to CSV.
Source: Leadpages' Classic migration page (checked 12 Oct 2026) and 5 user reviews on Trustpilot, Jun to Oct 2026Leadpages stops at the page
Its checkout docs offer upsells as a checkbox on the order form, so a post-purchase upsell means adding another cart.
ElasticFunnels funnels branch by what the buyer did, and its checkout on Stripe, NMI, PayPal, Klarna and Authorize.net adds order bumps and one-click upsells on Stripe, NMI and PayPal. See an upsell built step by step.
Source: Leadpages' help center, checked 25 Sep 2026ClickFunnels vs Leadpages FAQ
Is Leadpages cheaper than ClickFunnels?
To publish pages, yes: Leadpages Pro is $29 a month, without A/B tests. With testing they cost about the same. Leadpages Grow is $99 a month, or $79 billed yearly, and ClickFunnels starts at $97 a month on Launch, or $81 billed yearly. Leadpages covers the landing page only, so if you sell, add the cost of a checkout and an email tool.
Can Leadpages do upsells?
Not natively. Leadpages takes Stripe payments on the page, and its own ClickFunnels comparison says it has no native order bumps or upsells. ClickFunnels has order bumps and one-time offers, with one-click upsells through a Payments AI account.
Which is better for affiliate marketing?
It depends which side you are on. To run your own affiliate program, ClickFunnels has an Affiliate Center. To promote other people's offers, you need bridge pages you can test and each commission tied back to the ad. Leadpages is fine for a single bridge or opt-in page. ElasticFunnels receives ClickBank, BuyGoods and JVZoo postbacks and ties each commission to the click that earned it.
Can Leadpages build a sales funnel like ClickFunnels?
Not in the same way. Leadpages builds landing pages and sites, with Stripe payments on the page. Its own ClickFunnels comparison says ClickFunnels is better for multi-step funnels with bumps and upsells.
Which has better A/B testing?
Leadpages tests on the same URL from its Grow plan, with up to six A/B variants per page on Grow and Optimize. ClickFunnels allows one variant per funnel step and keeps the root URL only on the first step.
Does Leadpages limit traffic?
No. Leadpages states unlimited traffic on every plan. ClickFunnels meters contacts and email sends by plan instead.
What's better than ClickFunnels for paid traffic?
ElasticFunnels. It keeps the funnel and checkout ClickFunnels is known for, and adds split tests on any step under one URL, orders split across your NMI merchant accounts with caps, and every sale tied to the ad that brought it. See the full ClickFunnels vs ElasticFunnels comparison.
What are the downsides of ClickFunnels and Leadpages?
ClickFunnels reviews mention tracking that breaks while ads scale and tools held back for the higher plans. Leadpages reviews mention price rises for long-time customers, pages and forms broken by the move off the Classic platform, and no checkout funnel with upsells. ElasticFunnels has funnels, a checkout and split tests on every plan.
Can I rebuild my Leadpages pages in ElasticFunnels?
Yes. Paste each live page URL into the AI page cloner to get an editable copy, then reconnect your forms. Entries are stored in a collection that exports to CSV, and you can add a checkout with order bumps behind the page.
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