SendGrid integration for email
Order confirmations, subscription notices and automation emails from ElasticFunnels go out through your own SendGrid account and verified sender.
SendGrid at a glance
- Type
- Email delivery
- Connect with
- SendGrid API key
- Used by
- Merchants and automations
- Direction
- ElasticFunnels to SendGrid
- Sends
- Order, subscription, automation
- Recipes
- Customer, purchase, form entry
What the SendGrid integration does
You build the email in ElasticFunnels. SendGrid delivers it. Pick SendGrid as the email integration on a merchant for order emails, or add a SendGrid step to any automation.
- Order emails for a merchant: new purchase, refund, shipped, cancelled
- Subscription emails on NMI and Stripe merchants: renewals, failed payments, reminders
- A Send Email step in automations, with the template picked from Emails
- Recipes that email new customers, buyers and form entries
Where SendGrid sends from
- Merchant order emails
- Purchase, refund, shipped, cancel
- Subscription emails
- NMI and Stripe merchants
- Automation step
- Send Email with a template
- Recipient
- Any address or trigger variable
- Sender
- Template, else integration default
How to connect SendGrid
The from address must be verified in SendGrid sender authentication. If brand SMTP is set under Settings → Emailing, it takes priority for order emails.
Create an API key
In the SendGrid dashboard, create an API key and verify your sender.
Connect SendGrid
In Settings → Integrations → Email Marketing → Sendgrid, paste the key and set an optional default sender.
Pick where it sends
Select it under Merchants → Email → Email Integration, or add a SendGrid Send Email step to an automation.
Full guide: Sending setup Subscription emails and dunning
SendGrid + custom checkouts
Checkout to inbox
A purchase on your checkout sends the merchant order email through SendGrid.
Upsells
Each upsell is its own order, so each one sends its own purchase email.
Renewals and dunning
Subscription renewal and failed payment emails for NMI and Stripe merchants.
Automation emails
Welcome, follow-up or abandoned cart emails from any automation trigger.
Other email delivery integrations
50+ integrations in the catalogue. Browse all integrations
SendGrid integration FAQ
Which ElasticFunnels emails can go through SendGrid?
Merchant order emails (new purchase, refund, shipped, cancelled), subscription emails on NMI and Stripe merchants, and any Send Email step in an automation.
Where do I design the emails?
In Emails, the ElasticFunnels email builder. The SendGrid step and the merchant email slots pick a template from there. SendGrid only delivers it.
What do I need from SendGrid?
An API key and a sender verified in SendGrid sender authentication. Every from address you send with must be a verified sender.
I also set SMTP under Settings, Emailing. Which one sends?
Brand SMTP takes priority for order emails. The SendGrid integration on the merchant is used when the brand has no SMTP configured, and automation steps always use the integration they name.