Transactional Email

SendGrid integration

High-deliverability transactional email through SendGrid. Receipts, password resets, abandoned cart, order confirmations, and detailed event tracking.

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What it does

SendGrid powers transactional email for many SaaS and ecom brands. EF sends order receipts, account emails, and follow-up sequences via SendGrid with template merging and delivery status feedback.

Suppression lists and bounce data flow back into EF so unsubscribes do not get re-emailed. The integration also supports SendGrid Marketing Campaigns for newsletter sends.

What you get

Transactional email via API key
Dynamic template support with merge variables
Bounce, drop, open, click event ingestion
Suppression list sync (unsubs, bounces, spam reports)
Marketing Campaigns API for newsletters
Multiple sending domains and IP pools
Per-email category and metadata for analytics
Backend script access to SendGrid API

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