Funnelish vs ElasticFunnels

The Funnelish alternative for paid ads

Outgrowing Funnelish? ElasticFunnels puts your funnels, the checkout, routing across your NMI MIDs, the CRM and the sale posted back to the ad in one account, on every plan.

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Last checked 19 October 2026Sourced from their public pages14-day free trial, no card

Comparing more options? See other Funnelish alternatives, ranked.

At a glance	Funnelish	ElasticFunnels
Starting price	Funnelish Basic: $49 a month	ElasticFunnels Starter: $97 a month
Free trial	14 days, no card.	14 days.
Split tests	Yes. Funnelish splits variants of a funnel step at the CDN edge by percentage or region.	Yes, under one URL, decided on sales.
MID routing	Funnelish Advanced plan, in beta. Retries declines on another gateway, splits volume, and routes by country, currency, card brand, amount or product. Cards only, on Stripe, Airwallex and NMI, plus 0.5% per transaction.	Weighted routing across your NMI MIDs with rules and daily caps, on every plan, with no routing fee.
Verdict	Built for low-cost DTC funnels on a visitor-metered plan.	Pick ElasticFunnels for DR offers on paid ads and affiliate traffic, with MID routing, a CRM and a call center.

Where ElasticFunnels wins

MID routing and a call center, on every plan

Funnelish tests pages well. ElasticFunnels adds the billing and customer operations behind them.

Funnelish's smart payment routing is in beta and comes with the Advanced plan. A default gateway takes each card payment; the others can retry a declined card, take a set share of volume, or take payments by country, currency, card brand, amount, product type or product tag. It works with Stripe, Airwallex and NMI card gateways and costs 0.5% per transaction on top of processing. A call center or phone orders are not publicly stated.

ElasticFunnels splits orders by weight across your NMI MIDs on every plan, with rules by card brand, product and amount, a daily cap per MID and no routing fee. The call center, CRM pipelines and rebills sit on the same customer record.

The sale posts back server-side to Meta, Google Ads, TikTok and more, tied to its ad and page variant. See checkout and MID routing.

Walkthrough

One order, from checkout to report

A test order on our demo store, recorded in the real app.

About a minute, no sound. On a demo store built from the insole kit in our template library, a buyer adds the roller bump, pays $74.90 and accepts the one-click upsell. On the NMI merchant, orders split 50/30/20 by weight across three MIDs, each with card-brand or amount rules and a daily cap, and the Routing Preview shows which MIDs can take an Amex order. Last, the same order in Reports with the Meta campaign it came from. Click to enlarge.

Feature by feature

Funnelish vs ElasticFunnels side by side

Where Funnelish does not publicly state a capability, we say so.

	Funnelish	ElasticFunnels
A/B split tests	Yes. Funnelish splits variants of a funnel step at the CDN edge by percentage or by region.	YesVariants rotate server-side under one URL, so Meta, Google and TikTok keep their learning. Winners are picked on sales.
Routing by UTM, country or device	Partial. Geo-Funnels change currency, gateway and language on the same URL.	YesRoute visitors by UTM, country, device, affiliate or any query parameter, on the same URL.
Page and funnel builder	Yes. Drag and drop, with funnel steps and ecom blogs.	YesPages, funnels, quizzes and popups, with reusable components and pages as code.
AI page builder	Not publicly stated	YesBuilds any page you describe, from VSLs and advertorials to quizzes and checkouts. Or paste a URL and the AI clones it into an editable page.
Order bumps	Yes.	YesOrder bumps on the checkout, then one-click upsells and downsells after it.
One-click upsells and downsells	Yes, including PayPal one-click upsells.	YesOne-click upsells and downsells charge the saved card, with no second form.
Subscriptions and dunning	Yes. Funnelish offers gateway or managed subscriptions (0.5% per transaction). A dunning schedule is not publicly stated.	YesSubscriptions and rebills live on the same customer record as the first order.
Payment processors	Stripe, PayPal, Airwallex, NMI, Checkout.com, RazorPay and local methods.	YesStripe, NMI, PayPal, Klarna and Authorize.net, plus Shop Pay. Connect as many merchant accounts as you run.
Routing across merchant accounts	Funnelish Advanced plan, beta. Smart payment routing: a default card gateway, plus gateways that retry declines, take a share of volume by count or percentage, or take payments by country, currency, card brand, amount, product type or product tag. Managed subscriptions route on every renewal. Cards only, on Stripe, Airwallex and NMI, 0.5% per transaction.	YesWeighted across your NMI MIDs, filtered by card brand, product and amount, with a daily cap per MID, on every plan and with no routing fee. The load balancing report breaks out sales, revenue and refunds per MID.
CRM	Partial. Orders and customers in the app, contacts synced to email tools.	YesCustom entities, fields, pipelines and stages, not just a contact list.
Email and SMS	Yes. Funnelish sends automation emails through your own SMTP, and runs SMS automations.	YesEmails start from your order data: a customer enters or leaves a saved audience (bought X but not Y, refunded, top spenders) or matches a live audience on your page. First time only or at most once per gap you set, with an optional holdout. Sent through your own SMTP, Amazon SES, Postmark, SendGrid, Mailgun, Brevo, Resend or Mailrelay, with unsubscribes handled. Newsletters go out from Klaviyo, ActiveCampaign or Mailchimp, kept in step with your audiences.
Affiliate program	Not publicly stated	YesRun your own affiliate program, and take BuyGoods, ClickBank and Digistore24 orders by postback.
Call center	Not publicly stated	YesAgent queue, screen pop, dispositions, do-not-call list and agent commissions, with phone orders on the customer record. On every plan.
Server-side conversions	Partial. Meta Conversions API. TikTok, Pinterest and GA4 server-side not publicly stated.	YesThe sale posts back server-side to Meta, Google Ads, TikTok, Snapchat, Pinterest, Reddit and more.
Sale-level attribution	Partial. Hyros integration.	YesEvery order is tied to its ad, UTM and page variant. Build dashboards from 80+ card types.
API and developer access	Partial. Outbound webhooks and a key for Zapier. Public REST API not publicly stated.	YesREST API, the `ef` CLI, server-side scripts on any page and an MCP server for AI agents.
AI coding agents and CLI	Not publicly stated. Documented access is a Zapier key and webhooks.	YesClaude Code or Codex can build pages, launch split tests and read the results through the ef CLI. `ef mcp` connects Claude Desktop.
Shopify order sync	Yes. Funnel products are linked to Shopify products, and upsells can be bundled into one order.	YesPaid orders created in Shopify for your 3PL, with upsells in the same order. Shop Pay and Shopify Checkout can take the payment instead.

How we source this. Every Funnelish cell is taken from their own public site or documentation, last checked on 25 September 2026 (pricing and payment routing on 12 October 2026) at funnelish.com and community.funnelish.com. Where they do not publicly state a capability we say so, rather than claiming they lack it. If anything here is out of date, email [email protected] and we will correct it. Funnelish is a trademark of its owner. ElasticFunnels is not affiliated with it.

Shopify

Shopify keeps the orders, ElasticFunnels runs the funnel

Yes, ElasticFunnels works with Shopify. Funnelish markets itself as the funnel builder made for Shopify stores, but you don't need that label to keep Shopify as your back office. ElasticFunnels runs the pages, the checkout and the upsells, then creates every paid order in your Shopify admin, where your shipping apps and your 3PL already work.

The "built for Shopify" pitch, checked.

In ElasticFunnels: the sale

Presell, product and checkout pages, order bumps and one-click upsells, charged on your own gateways. Switch on the funnel merge and the main sale plus the upsells from that visit reach Shopify as one order, once purchases stop for a few minutes or your maximum wait runs out.

In Shopify: the order

A paid order tagged ElasticFunnels, itemised by SKU and quantity, with the shipping address, shipping, tax and discount. Orders placed in your own store are never edited, and test orders stay out unless you send them on purpose.

Where Funnelish is handier. Its Shopify setup links each funnel product to a product in your Shopify catalog and can lower Shopify's stock on every sale. ElasticFunnels doesn't import your Shopify catalog or change Shopify's stock count: products are added in ElasticFunnels or by CSV, its orders carry your SKUs, and stock is tracked in ElasticFunnels. Both tools bundle upsells into one Shopify order. The store connection is switched on for you by the ElasticFunnels team; the Shopify integration page has the details.

Funnelish pricing

Funnelish pricing vs ElasticFunnels pricing

Funnelish prices by visitors, funnels and stores. ElasticFunnels prices by page views and brands.

Funnelish

Metered on visitors, funnels and stores

Funnelish Basic$49 a month, 20,000 visitors, 20 funnels
Funnelish PRO$99 a month, 100,000 visitors, 50 funnels
Funnelish Advanced$249 a month, unlimited visitors, smart payment routing (beta)
Funnelish EnterpriseCustom
Funnelish annual billing$41, $83 and $208 a month on the Yearly plan cards; the same page also lists $39, $63 and $199 billed yearly
Funnelish routing and managed subscriptions0.5% per transaction each
Funnelish trial14 days, no card

ElasticFunnels

Metered on page views

ElasticFunnels Starter$97 a month, 50,000 page views, 3 brands
ElasticFunnels Growth$197 a month, 250,000 page views, 10 brands
ElasticFunnels Scale$497 a month, 500,000 page views, unlimited brands
ElasticFunnels EnterpriseCustom terms, on request
Checkout fee0.5% on EF-run gateways only
Free trial14 days

Compare the total, not the entry card. Funnelish Basic stops at 20,000 visitors a month. Unlimited visitors and payment routing start on Advanced at $249 a month, and routing and managed subscriptions each add 0.5% per transaction on top of processing. ElasticFunnels includes every feature on every plan, MID routing and subscriptions included, and charges 0.5% only on orders through an EF-run gateway. See every plan on the pricing page.

Start your 14-day free trial See every plan

User reports

What Funnelish users run into

Three problems store owners keep raising about Funnelish, and what ElasticFunnels does about each.

Shopify orders that never arrive

Paid orders missing from Shopify for days, renewals that don't come through and VAT dropped on the way are the sync problems sellers bring up most. Here each paid order is created in Shopify by SKU, with shipping, tax and discount, and the upsells from one visit can join the same order. When one looks missing, the Order Sync tab in Logs lists every attempt.

Source: 5 user posts and reviews on the Funnelish community forum and Trustpilot, Mar 2025 to Sep 2026

Express checkout on phones

Some sellers found the express buttons missing on mobile, or card fields that wouldn't take a tap. On an ElasticFunnels checkout running on NMI or Stripe, Apple Pay and Google Pay appear as wallet buttons, so a phone buyer pays without typing a card number. Apple Pay domain verification is part of the domain settings.

Source: 7 user posts and reviews on the Funnelish community forum and Trustpilot, Jun 2025 to Apr 2026

A bill above the plan card

Basic is $49, yet routing and gateway pools come with Advanced, and routing and managed subscriptions add 0.5% a transaction. Every ElasticFunnels plan carries every feature, so traffic alone decides the plan. Bot, datacenter and test page views aren't billed, and orders through an EF-run gateway pay 0.5%. The entry price is higher, at $97 a month.

Source: Funnelish's pricing page, checked 12 Oct 2026

Credit where it is due

What Funnelish is built for

Funnelish is made for DTC brands starting out with funnels.

A small entry plan

Basic is $49 a month for up to 20,000 visitors, with a free trial and no card.

Edge-served split tests

Variants of a funnel step, split at the CDN edge by percentage or by region.

ElasticFunnels tests under one URL and judges each variant on sales, with every feature on the 14-day trial, and it keeps Shopify in the loop too: paid funnel orders go into your store for shipping.

The verdict

Which one is for you

Built for direct response, with Shopify still in the loop.

Funnelish is built for

Dropshipping and DTC stores starting on low-cost funnels, with one or two gateways.

Pick ElasticFunnels if

You run direct response offers across several merchant accounts, with a call center and rebills, and want the sale posted back to every ad platform. Start with the 14-day free trial.

Switching

How to switch from Funnelish

ElasticFunnels is not harder to learn for a store funnel. The Academy covers one in four tutorials: build the landing page, add an order bump, add a one-click upsell and downsell and A/B test the page, each a short walkthrough recorded in the real app.

Move one funnel first, then the rest.

Clone your Funnelish pages.

Paste each page URL into the AI builder and get an editable ElasticFunnels page back.

Connect gateways and routing.

Add Stripe, NMI, PayPal, Klarna and Authorize.net and rebuild bumps and upsells. MID routing rules run on NMI.

Point one ad at the new funnel.

Compare it on sales against the old one, then move the rest.

Talk to the founder

Bring the funnel you run on Funnelish.

Book a demo and bring the funnel you run on Funnelish today, with the ads behind it. We will walk through how the same funnel runs on ElasticFunnels: split tests under one URL, routing across your MIDs, and the sale posted back to the ad.

Book a demo Start free trial

Samuel Todosiciuc, founder and CEO, ex-CTO of a direct response company

FAQ

Funnelish alternative FAQ

Is ElasticFunnels a Funnelish alternative?

Yes, for direct response offers. Funnelish splits the variants of a funnel step at its CDN edge; ElasticFunnels serves 2 to 5 variants under the URL the ad already uses and judges them on sales. ElasticFunnels adds MID routing on every plan, a CRM and call center on the customer record and server-side conversions to more ad platforms.

How much does Funnelish cost?

Funnelish starts at $49 a month on Basic, then PRO and Advanced, with Enterprise on request and lower prices billed yearly. Its plans list no transaction fee, but routing and managed subscriptions each add half of one percent per transaction. ElasticFunnels starts at $97 a month with every feature on every plan, and takes 0.5% only on orders through an EF-run gateway, nothing on external carts.

Does Funnelish route payments across MIDs?

Yes, on the Advanced plan ($249 a month), in beta. Funnelish's smart payment routing sends each card payment to a default gateway, and other gateways can retry a decline, take a share of volume by count or percentage, or take payments by country, currency, card brand, amount, product type or product tag. Managed subscriptions route on every renewal. It covers cards only, on Stripe, Airwallex and NMI, and costs half of one percent per transaction on top of processing. ElasticFunnels splits orders by weight across your NMI MIDs, with rules by card brand, product and amount and a daily cap per MID, on every plan and with no routing fee.

Does Funnelish have a call center?

A call center or phone orders are not publicly stated. ElasticFunnels runs an agent queue with phone orders on the customer record, on every plan.

Does ElasticFunnels work with Shopify like Funnelish does?

Yes. ElasticFunnels creates each paid funnel order in your Shopify store, ready for your 3PL or shipping app, and can merge the main sale and its upsells into one Shopify order. Unlike Funnelish, it doesn't import your Shopify catalog or adjust Shopify stock; orders reach Shopify with your SKUs. If an order seems missing, the Order Sync tab under Settings, Logs lists every sync attempt. See the Shopify integration.

Why does Funnelish send $0 purchase values to Meta for upsells?

Funnelish's own help notes link it to manual pixel code left running next to its Conversions API app. ElasticFunnels sends each purchase and each upsell through the Meta Conversions API from the server, with the order's own total, its currency and hashed customer data, so an upsell reaches Meta with its amount.

What happens to tracking when the presell and checkout are on different domains?

In ElasticFunnels, both run on domains you connect, with SSL set up for you. When a visitor moves between your authorized domains, session handoff carries their affiliate attribution, funnel position and cart across, so the order stays with the visit and the ad that started it.

Does Funnelish have express checkout with Apple Pay and Google Pay?

Yes, Funnelish documents an Express Checkout option. ElasticFunnels checkouts show Apple Pay and Google Pay buttons on NMI and Stripe, and Apple Pay domain verification sits in the domain settings.

Is ElasticFunnels harder to learn than Funnelish?

Not for a simple store funnel. Four ElasticFunnels Academy tutorials cover it end to end: building the landing page, adding an order bump, adding a one-click upsell and downsell, and A/B testing the page. Each step comes with a short clip recorded in the real app.

How do I move from Funnelish?

Clone your pages with the AI builder, connect your gateways and routing rules, rebuild bumps and upsells, then split test the new funnel against the old one on sales.

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