SMTP integration for funnel email
Send ElasticFunnels order, subscription and automation email through any SMTP server. In the app it is listed as Mailrelay, but it takes any host.
SMTP at a glance
- Type
- Email delivery
- Connect with
- SMTP host, port and login
- Listed in the app as
- Mailrelay
- Used by
- Merchants and automations
- Sends
- Order, subscription, automation
- Recipes
- Customer, purchase, form entry
What the SMTP integration does
You build the email in ElasticFunnels and your SMTP server delivers it. Pick the SMTP integration as the email integration on a merchant, or add a Send Email step to any automation.
- Works with Gmail, Outlook, your own mail server or any SMTP relay service
- Order emails for a merchant, and subscription emails on NMI and Stripe merchants
- A Send Email step in automations, with the template picked from Emails
- Default from name, from email and reply-to as a fallback for templates
What you configure
- SMTP host and port
- From your email provider
- Use SSL/TLS
- On for SSL, off for STARTTLS
- TLS certificate check
- Can be turned off
- Username and password
- Or an app-specific password
- Default sender
- From name, from email, reply-to
How to connect SMTP
The from address must be one your SMTP server is allowed to send for. Turn off TLS certificate validation only for self-signed certificates or servers that fail the check.
Get your SMTP details
From your email provider, note the SMTP host, port, username and password (or an app-specific password).
Connect SMTP
In Settings → Integrations → Email Marketing → Mailrelay, enter the server, login and an optional default sender.
Pick where it sends
Select it under Merchants → Email → Email Integration, or add a Mailrelay Send Email step to an automation.
Full guide: Sending setup Email marketing integrations
SMTP + custom checkouts
Checkout to inbox
A purchase on your checkout sends the merchant order email through your SMTP server.
Upsells
Each upsell is its own order, so each one sends its own purchase email.
Renewals and dunning
Subscription renewal and failed payment emails for NMI and Stripe merchants.
Automation emails
Welcome, follow-up or abandoned cart emails from any automation trigger.
Other email delivery integrations
50+ integrations in the catalogue. Browse all integrations
SMTP integration FAQ
Is this only for the Mailrelay service?
No. The integration is named Mailrelay in the app, but it is a generic SMTP connection. Point it at Gmail, Outlook, your own server or any SMTP relay.
Which ElasticFunnels emails can go through it?
Merchant order emails (new purchase, refund, shipped, cancelled), subscription emails on NMI and Stripe merchants, and any Send Email step in an automation.
Should I turn SSL/TLS on?
Match your port. Turn it on for an SSL port and off for a STARTTLS port, as your email provider documents.
How is this different from SMTP under Settings, Emailing?
Settings, Emailing sets one SMTP server for the whole brand, and it takes priority for order emails. This integration is chosen per merchant and per automation step, so different merchants can send from different servers.