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Pricing Academy Blog
Funnel template kit

Product page template: insoles

A product page template for one physical product, built as a store funnel: colour and size pickers, packs of 1 to 5 pairs, a cart drawer on the page, a checkout that switches packs in place with three order bumps, two one-click upsells and a thank-you page with add-ons. Open the live preview, then apply it to your project.

Colour and size pickersCart drawer on the pageThree unticked bumps14-day free trial, no card
Product page template from the insole store kit, three live screens: the product page with colour, size and pack choices, the cart drawer with a roller add-on, and the checkout with the pack list and bumps
Buyer path

Six steps from the first click

The product page is the only entry. Add to cart opens a drawer on the same page, and the checkout lets the buyer change the pack without reloading. Two one-click offers follow the payment, then a thank-you page with more add-ons.

Product page template funnel diagram: product page, cart drawer, pack checkout with bumps, buy one get one free upsell, relief kit upsell and thank-you page
The product page template map: product page, cart drawer, pack checkout, two one-click offers and the thank-you page.
Page by page

Every page in the product page template

Kinsole is a made-up brand selling massage insoles. Each screen below is from the live kit. Click through the preview.

Product page

Colour, size and four pack sizes

The buy box sits next to the gallery, the way shoppers expect it on a store. A buyer picks one of five colours and a shoe size, then a pack of 1, 2, 3 or 5 pairs, each showing its price per pair and what it saves against the list price.

  • A free PDF guide comes with every pack, as a bonus product
  • A bar pinned to the bottom of the screen keeps the price and the button in view
  • Below the fold: benefits, a before and after, uses, reviews and FAQ
Product page template buy box: massage insoles at $27, five colours, shoe sizes, a sale timer and packs of 1, 2, 3 and 5 pairs at 36 to 60% off
The buy box as the kit ships it, with the single pair picked.
Cart drawer

The cart slides over the page

Add to cart keeps the shopper on the product page. The drawer lists the pairs with their colour and size, shows how far the order is from free shipping and offers a massage roller with one Add button.

  • Quantity buttons and remove in the drawer
  • Checkout goes straight to the pack checkout with the cart in it
Cart drawer in the product page template: one pair of massage insoles in cobalt, a free shipping progress bar, an arch massage roller add-on and the checkout button
The cart drawer with one pair and the roller offer.
Before checkout

Two more pairs at the lowest price

The first Checkout click opens one more offer on the same page: two extra pairs at $16.20 each, cheaper per pair than the 5-pair pack. The buyer picks colour and size for them or skips to the checkout.

  • Shown once, on the way to the checkout
  • No thanks goes to the checkout with the cart unchanged
Offer dialog in the product page template: grab 2 extra pairs at $16.20 a pair, 40% off, with colour and size selects and a no thanks link
The two-extra-pairs offer over the product page.
Checkout

Change the pack without leaving the page

The checkout repeats the four packs on the right. A click on another row switches the order in place and the totals follow. Under the summary, two order bumps wait unticked: toe spacers and the roller.

  • Shipping protection at $3.99 is a third bump, also unticked
  • Contact, delivery and card details on the left, the order on the right
  • Reviews under the order summary
Checkout in the product page template: packs of 1, 2, 3 and 5 pairs with 2 pairs picked at $45.90, the order summary and toe spacer and roller bumps
The pack list with 2 pairs picked and the two product bumps.
After the payment

Buy one get one free, then a relief kit

Two offers follow the order. The first adds a second pair of insoles for the price of one, the second a roller with one more pair. Yes or no, each leads to the next page, and a yes charges the card from checkout with one click (Stripe, NMI and PayPal). How one-click upsells work.

First upsell in the product page template: massage insoles buy 1 get 1 free, $27 instead of $54, with an Accept offer button and a timer
1. Buy one, get one free.
Second upsell in the product page template: a plantar relief kit with a roller and one pair of insoles, $39.99 instead of $75
2. The relief kit, the last offer.
Thank-you page

Four add-ons and a short survey

The thank-you page shows the whole order and offers four more items, each added with one button and shipped in the size of the first pair. A six-question survey below saves each answer against the order in a collection.

  • Plush insoles, massage slippers, heel pads and kids insoles
  • A help page with tracking, shipping, returns and a contact form
Thank-you page in the product page template: plush insoles, foot massage slippers, heel cushion pads and kids insoles, each with an Add button and 51 to 52% off
The add-ons on the thank-you page.
What you get

What lands in your project

Before you apply, the kit review shows each page, the offer chain and the product prices, so nothing is created blind.

Pages
Product page, checkout, two offer pages, thank-you, help and the survey handler
Products
Every pack, the extra pairs, the bumps, both offers and the four add-ons, with prices
Funnel
Product page to thank-you page, with both offers and their yes and no paths
Collections
The survey answers and the help page contact form
Status
Drafts until you publish them
How to apply it

From the product page template to your store

This is the kit the Academy tutorial builds, step by step. For the reasoning behind each page, read the ecommerce sales funnel walkthrough.

Find it under Kits

Create Page, Choose Template, then the Kits tab. Search insole. New projects of the E-commerce type list it in the setup wizard too.

Go through the review

Check each page thumbnail, the offer chain in the Funnel journey and the price of every pack.

Click Apply kit

Name a folder or leave it empty, keep the components and products switches on, and let it run in the background.

Swap in your product

Change the photos, colours and sizes, set your pack prices and connect your merchant.

FAQ

Product page template FAQ

What is a product page template?

A ready product page with the gallery, buy box, benefits, reviews and FAQ already laid out. This one comes as a whole funnel, with a cart drawer, a checkout and offers after the sale.

Can buyers pick a colour and a size?

Yes. The product page has colour swatches and a size grid, and the choice goes into the cart. The offers after the sale ship in the same colour and size.

How does the cart drawer work?

Add to cart opens the cart over the product page, so the shopper stays on it. The drawer shows the free shipping progress, a roller add-on and the checkout button.

Are the order bumps ticked by default?

No. Toe spacers, the roller and shipping protection all start unticked, so every bump is an opt-in.

Which processors run the one-click offers?

Stripe, NMI and PayPal. The card is entered once on the checkout, and every yes after that charges the same payment method.

Does the kit cost extra?

No. Kits are included on every plan. Start the free trial, apply the kit and pay only for your plan if you stay.

Can I use it for a product that is not insoles?

Yes. Any physical product sold in packs fits. Replace the photos, the colours and sizes, and set your own products and prices.

Will my existing pages change?

No. Applying the kit adds new draft pages, and the review warns about any page address already in use before you apply.

Start from the insole store kit

Apply it, swap in your product and sell the packs and add-ons with one click.