VSL funnel template: relief cream
A complete VSL funnel template for a physical offer: a video sales letter page and a long sales letter, one checkout, four one-click upsells, a final offer, a thank-you page and a members area. Click through the live preview, then apply it to your project and rewrite the offer.
Where each buyer goes next
Two entry pages share one checkout. After the payment four offers run in a row, and the last no opens a smaller final offer. In the app, the kit review draws this path as the Funnel journey before you apply anything.
Every page in the VSL funnel template
Calvessa is a made-up brand selling a magnesium relief cream to adults 55+. Each screen below is the live kit. Click through the preview.
A long letter for readers
It opens on the reader's problem in their own words, runs a symptom checklist and ends on a buy button that leads into the checkout.
- A page of the same funnel as the video page, so both share the checkout and every offer after it
- Put the letter and the video behind one ad URL in a split test and keep the one that sells more
The packs appear at the pitch
The video starts muted until the visitor clicks to listen. When the offer is made, three order cards show up under it: BASIC, POPULAR and BEST VALUE, each sold one-time or on Subscribe & Save.
One checkout behind both entries
The pack picked on the video page arrives selected. Buyers switch packs, turn on auto-refill and add the bump on the same page, with no reload.
Set up before you touch it
Four parts of the checkout come configured with the kit.
- Pack switch. A click on another bundle changes the product, totals and pay button in place. The 12 jar row shows as sold out.
- Auto-refill. One switch swaps the pack for its every-28-days version and shows the billing terms.
- Gift ebooks. The bigger packs add two guides to the order at no charge.
- Order bump. Priority shipping protection, one tick before paying.
Four one-click upsells in a row
Each offer page opens with a short video and charges the card from checkout with one click (Stripe, NMI and PayPal). A yes or a no moves the buyer to the next offer. How one-click upsells work.
A final offer on the last no
Decline the foot mat and a smaller offer opens over the same page: one mat at a lower price, the kit's downsell. Yes charges it with one click, and No thanks finishes the order.
- A modal on the fourth upsell page, so the URL stays the same
- Prefer a separate page? Build one and send the decline to it in the funnel builder
The whole order on one card
The card lists what the buyer took in this visit, from the cream to every accepted offer, with the total. Order tags fill it, so nothing needs editing per order.
- Links to support, the refund policy and the buyer's account
Orders behind an emailed sign-in
Buyers sign in with their email and a magic link or code, with no password to remember. The account page lists each order with its items and delivery status.
- The account pages are set to Requires Login, so visitors meet the sign-in page first
- A help and policies page comes with the kit
What the kit adds to your project
Before anything is created, the kit review lists every page with a thumbnail, the funnel path and each product with its price. You apply it after reading that.
- Pages
- Sales letter, video page, checkout, four upsells, thank-you, members area, help
- Products
- Every pack, gift, bump and offer, with its price
- Funnel
- Both entries and every yes and no path, connected
- Options
- A folder for the pages, reuse your components
- Status
- Drafts until you publish them
From template to your own funnel
The Academy tutorial walks these steps on a store kit, with a clip for each. For why each page is there, read the video sales letter funnel guide.
Find the kit
In your project, open Create Page, then Choose Template and the Kits tab, and search relief. A new project can also start from a kit in its setup wizard.
Read the review
Check the pages, the Funnel journey and the products with their prices. Every page row has a preview link.
Apply it
Pick a folder or leave it empty, keep the components and products switches on, and click Apply kit. It runs in the background.
Make it your offer
Rewrite the copy, set your prices on the products, connect your merchant and swap in your own video from TrackPlay.
VSL funnel template FAQ
What is a VSL funnel template?
A ready-made set of pages for a video sales letter funnel: the video page, a checkout, upsells and a thank-you page, already linked to each other. This kit adds a long sales letter as a second entry and a members area.
Does the kit cost extra?
No. Kits come with every plan. Start the free trial, apply the kit in your project and pay only for your plan if you stay.
Can I change the products and prices?
Yes. Every price on the kit pages comes from a product, so you change it once under Products and the pages, checkout and offers follow.
Do I need my own sales video?
Yes, before you launch. The kit plays a sample video. Host yours on TrackPlay and pick it from inside ElasticFunnels, or embed the player you already use.
Which payment processors run the one-click upsells?
Stripe, NMI and PayPal. The buyer pays once on the checkout, and each yes on an offer page charges the same payment method without a new form.
Can the final offer have its own page?
Yes. The kit shows it as a modal over the last upsell. Build a separate page instead and route the decline to it in the funnel builder.
Does it work for a product that is not a cream?
Yes. The structure fits any physical offer sold with a video. Rewrite the copy, swap the images and set up your own products.
What happens to my existing pages when I apply it?
They stay as they are. The kit adds new pages as drafts, and the review flags any page address that is already taken before you apply.
Can I test the sales letter against the video page?
Yes. Both entries lead to the same checkout, so you can run them behind one ad URL as a split test and keep the one with more sales.
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