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Pricing Academy Blog
Funnel template kit

Product landing page: protein bars

A product landing page template for a snack brand that sells by the carton: a dark product page with flavours and a protein chart, a cart drawer that unlocks a gift and a free carton, a checkout with two flavour add-ons, a one-click upsell page and a thank-you page that sells two more cartons. Open the live preview, then apply it to your project.

Buy once is the defaultCart rewards at 2, 3 and 4 cartonsOne-click offers after the sale14-day free trial, no card
Product landing page template from the protein bar kit, three live screens: the buy box with carton packs, the cart drawer with its reward steps and the one-click offer page
Buyer path

Six steps from the ad

The ad lands on the product page. The cart opens over it and counts cartons toward three rewards, the checkout offers two more flavours, and one offer page plus the thank-you page add to the order after payment.

Product landing page funnel diagram: product page with a goal popup, cart drawer with free shipping, gift and free carton steps, checkout with two add-ons, one-click upsell, thank-you page with add-ons and survey, account page
The product landing page map: a flavour page, a reward cart, a checkout with add-ons, one offer page, thank-you and account.
Page by page

Every page in the product landing page

Corvin is a made-up brand selling protein bars. Each screen below is from the live kit. Click through the preview.

Product page

Open on the product, in the dark

The first screen is one studio photo of the bar with the three numbers a buyer of protein bars checks first. Under it come the flavours, a protein-per-calorie chart, the buy box, reviews and best sellers, all on black.

Product landing page template hero: a woman holding a protein bar on a black background, the headline The most efficient protein you can carry and a Shop best sellers button
The opening screen of the product page.
Buy box

Buy once, or every four weeks

The buy box opens on Buy once with one carton picked. A toggle beside it switches every pack to a delivery every four weeks at 10% less, and each pack row shows what it unlocks.

  • 1, 2, 3 or 4 cartons, the last with a fifth carton free
  • A flavour row above the packs
  • The reward bar is the same one the cart uses
Buy box in the product landing page template: Chocolate Chip Cookie Dough at $39 a carton, a Buy once and Subscribe toggle, and packs of 1, 2, 3 and 4 cartons
The buy box with Buy once picked.
Popup

Ask for a goal before the email

Six seconds after the page loads, a popup asks what the visitor wants from a protein bar, then for an email and an optional phone number. It shows once per visitor, and each answer is saved in a collection.

  • Five goals to pick from, one tap each
  • A page event runs it, so the timing is yours to change
Goal popup on the product landing page template: five goal buttons such as Hit my protein target, an email field, an optional phone field and a Continue button
The goal popup, shown once per visitor.
Cart drawer

The cart counts toward the next reward

Add to cart opens a drawer over the page. Its bar marks free shipping at two cartons, a free gift at three and a fifth carton at four, and the line under it says how many cartons are left to the next one.

  • Plus and minus step through the packs
  • The gift and the extra carton land on the order as bonus products
Cart drawer in the product landing page template: three cartons in the cart, free shipping and free gift reached, free carton at four, and a $117 checkout button
The cart with three cartons: free shipping and the gift are reached.
The proof

One chart instead of a paragraph

A bar chart sets the share of calories from protein against three typical bars. A second tab swaps it for the macros. Rewrite the four columns with your own numbers and the chart redraws.

Protein per calorie chart on the product landing page template: 75% of calories from protein for the kit bar against 49%, 47% and 40% for typical bars
The protein-per-calorie chart.
Checkout

Two flavours, one Add button each

The checkout sells the pack from the cart. Under the summary, two order bumps sit as product cards: a carton of Blueberry Pie at $39 and an eight-bar variety pack at $30.

  • Contact, delivery and card on the left
  • Reviews under the order
Checkout in the product landing page template: one carton at $39, a discount code field, the total, and two add-on cards for Blueberry Pie and a Copper variety pack
The order summary with its two add-ons.
After the payment

Two offers on one page

Payment leads to a single offer page with a seven-minute timer: a carton of a new flavour at $39, or four caramel bars at $10. A yes charges the card from checkout with one click (Stripe, NMI and PayPal). How one-click upsells work.

One-click offer page in the product landing page template: Peanut Butter Chocolate Chunk at $39 and four Cookie Dough Caramel bars at $10, each with an Add to order button
The offer page, with both products side by side.
Thank-you page

An hour to add more, then ten questions

The thank-you page gives the buyer an hour to change the order and offers two more cartons with one click each. Further down, a ten-question survey asks where they heard of the brand and saves the answers against the order.

  • The order summary stays on the right
  • Tracking, help and contact links under the add-ons
Thank-you page in the product landing page template: order confirmed, Thank you Alex, an edit window of 59 minutes and two cartons to add with one click
The add-ons at the top of the thank-you page.
Account page

Orders and tracking after sign-in

Buyers sign in on the kit's login page and see every order with its cartons, the total and the tracking number once it ships. Free gifts ride in the same box as the cartons they came with.

  • Requires Login on the account page, with the login page in the kit
  • A help page with a contact form and the store policies
Account page in the product landing page template: the latest order with three cartons, a $117 total and the being prepared status
The latest order after sign-in.
What you get

What lands in your project

Before you apply, the kit review shows each page, the offer chain and the product prices, so nothing is created blind.

Pages
Product page, checkout, offer page, thank-you, login, account, help and the survey handler
Products
Four carton packs, their every-four-weeks versions, two add-ons, the offers, the gift and the variety pack
Funnel
Product page to thank-you page, with the offer page and its yes and no paths
Popup
The goal popup with its page event, set to show once per visitor
Collections
Popup goals, survey answers, the newsletter and the help page form
How to apply it

From the product landing page to your store

The Academy tutorial shows the same steps on the insole kit. For a lighter store page with colour and size pickers, see the product page template.

Find it under Kits

Create Page, Choose Template, then the Kits tab. Search protein or snack and open the review.

Go through the review

Look at each page, follow the offer in the Funnel journey and check the carton prices.

Click Apply kit

Pick a folder or leave it empty, keep the components and products switches on, and let it run in the background.

Make it your product

Swap the photos and flavours, redraw the chart with your numbers, set prices and connect your merchant.

FAQ

Product landing page FAQ

What is a product landing page?

A page that sells one product to visitors from an ad or an email, with the offer, the proof and the buy button in one place. In this kit it is the store product page, followed by a cart, a checkout and offers after the sale.

Is subscribe and save picked by default?

No. Buy once is selected when the page opens. The buyer switches to a delivery every four weeks with one click, and every pack then costs 10 percent less.

How do the cart rewards work?

The cart drawer counts cartons. Two cartons ship free, three add a free gift and four add a fifth carton. The gift and the extra carton are bonus products on the order.

What does the goal popup collect?

A goal, an email and an optional phone number. A page event opens it six seconds after the page loads, once per visitor, and every sign-up is saved in a collection in your project.

Which processors run the one-click offers?

Stripe, NMI and PayPal. The card is entered once on the checkout, and every yes after that charges the same payment method.

Can I sell something other than protein bars?

Yes. Any product sold in packs and flavours fits, from snacks to coffee. Replace the photos and the chart, then set your own products and prices.

Does the kit cost extra?

No. Kits are included on every plan. Start the free trial, apply the kit and pay only for your plan if you stay.

Will my existing pages change?

No. Applying the kit adds new draft pages, and the review warns about any page address already in use before you apply.

Start from the protein bar kit

Apply it, swap in your product and let the cart sell the bigger pack.